SEO

SEO Umbrella

Overview

Use this umbrella for search-engine work that spans strategy, content, and technical implementation.

Sections

• Checklist / audits: quick review paths and quality gates.
• Keyword strategy: research, intent clustering, page mapping.
• Smart content: briefs, outlines, optimization, and editorial fit.
• Technical SEO: indexing, crawlability, metadata, structured data, performance.
• Backlinks: outreach, authority building, and link opportunities.
• Local / Dutch SEO: region-specific phrasing and visitor-conversion tactics.

Workflow

1. Start with intent and page purpose.
2. Decide whether the main need is content, technical, or off-page.
3. Apply the smallest set of changes that materially improve search performance.

References

• references/seo-families.md for the SEO tactic families absorbed into this umbrella.

Pitfalls

• Don’t split closely related SEO tactics into separate skills when one strategy umbrella fits.
• Don’t optimize content without checking technical constraints.
• Don’t treat checklist-style reviews as a separate domain; they are a format, not a category.