Webflow SEO Audit

Webflow SEO Audit

Run a comprehensive SEO audit on Webflow sites via API + live browser crawling.

Workflow

Phase 1: Install & Connect

1. Test the API token via Webflow v2 API: curl -sH "Authorization: Bearer <token>" -H "Accept-Version: 1.0.0" https://api.webflow.com/v2/sites
2. Identify Site ID, save to project env file
3. Create project dir with README.md

Phase 2: Live Crawl (browser_navigate + browser_console)

Use browser_console JavaScript DOM extraction, NOT curl regex. Webflow's compiled HTML is minified/injected and curl-based regex misses meta tags, OG tags, and canonical links.

Crawl sequence: Extract metadata BEFORE navigating away — the previous page's DOM is gone after navigation.

Pages to crawl:

• / (homepage), Main nav pages, /privacy, /terms
• CMS template pages (/video/[slug], /faq/[slug])
• Suspicious pages in sitemap (/quiz, /call, /order)

Browser console script for each page:

JSON.stringify({
  title: document.title,
  metaDesc: document.querySelector('meta[name="description"]')?.getAttribute('content') || 'MISSING',
  ogTitle: document.querySelector('meta[property="og:title"]')?.getAttribute('content') || 'MISSING',
  ogDesc: document.querySelector('meta[property="og:description"]')?.getAttribute('content') || 'MISSING',
  ogImage: document.querySelector('meta[property="og:image"]')?.getAttribute('content') || 'MISSING',
  canonical: document.querySelector('link[rel="canonical"]')?.getAttribute('href') || 'MISSING',
  h1count: document.querySelectorAll('h1').length,
  h2count: document.querySelectorAll('h2').length,
  images: document.querySelectorAll('img').length,
  imgsWithAlt: Array.from(document.querySelectorAll('img')).filter(i => i.alt && i.alt.trim()).length,
});

Phase 3: Technical Checks (terminal)

• curl -sI https://<domain> — HTTP headers, HSTS
• curl -s https://<domain>/sitemap.xml — sitemap
• curl -s https://<domain>/robots.txt — robots.txt
• dig +short <domain> — DNS
• Check sitemap URLs for orphaned/empty pages

Phase 4: CMS Data (Webflow API)

• Fetch collections: GET /v2/sites/{id}/collections
• Fetch items: GET /v2/collections/{id}/items
• Note CMS items with slugs but no dedicated page URL

Phase 5: Scoring & Report

Priority levels:

• P0 / Critical — Multiple H1 tags, >50% alt text missing, sitemap issues, empty indexed pages, wrong titles
• P1 / High — No internal linking, FAQ without pages, schema gaps, broken social share
• P2 / Medium — Breadcrumbs missing, weak titles, hreflang, duplicate pages
• P3 / Low — Nice-to-haves

Common Webflow SEO bugs (check first):

1. Slider/lightbox sections rendered as <h1> instead of <h2>
2. Images have alt="" by default in Webflow CMS
3. Privacy/Terms pages get default titles
4. CMS items have slugs but no dedicated page template
5. Social share buttons link to #

Phase 6: Backlink Strategy

Suggest linkable assets based on content found: industry partnerships, scientific citations, local SEO, founder profile optimization.

Phase 7: Remediation

Most Webflow SEO fixes require Designer access — the API cannot change page settings, H1 tags, custom code, or page titles. Create tasks for the designer.

Webflow API limitations (Designer-only fixes):

• Page SEO settings (title, meta desc, OG tags, canonical)
• Custom Code
• H1/H2 tag changes
• Image alt text
• Page creation
• Breadcrumb components

What you CAN do via API:

• Read site info, collections, CMS items
• List pages in sitemap
• Token test

Phase 8: Report

Save report to project directory with date-stamped filename.

Reference Files

• references/webflow-api.md — Webflow v2 API endpoints, auth format, collection querying
• references/common-seo-bugs.md — Common Webflow SEO pitfalls and fixes