Acquisition Repurpose Linkedin Lead Magnet

LinkedIn Lead Magnet Post

Write a LinkedIn post that gives away a real resource — system, template, checklist, or framework — using your signature move: result first, self-aware CTA, never desperate.

Engagement range: 0.6x - 0.8x reactions (lower than stories, but drives real conversion) Dial settings: Emotion 4-6 / Humor 4-6 / Technical 3-6

Setup Required

Create these context files in your project before running:

Step 1: Read Reference Files

Read before writing:

• context/my-voice-dna.md — voice rules
• references/linkedin-content-universe.md (skill-local) — lead magnet DNA and the Lead Magnet Giveaway structure

First time setup: The references/linkedin-content-universe.md file in this repo is a template. Fill in the [BRACKET] sections with your own brand DNA — your personal characters, story arc, origin, community, and any engagement data you have. The more you fill in, the better the posts will match your authentic voice.

Step 2: Get the Resource

If not already in context, ask:

"What are you giving away? Describe it in one sentence — what it is, what problem it solves, and what result it produces."

Also ask:

"Is the link ready, or should I write it with a 'comment to get it' CTA?"

Step 3: Find the Personal Context

The lead magnet post must have personal context — why YOU built this, what problem it solved for YOU specifically. Without this it becomes generic giveaway content.

Ask if not clear from source:

"What's the quick backstory? Did you build this because you had a specific problem, hit a specific result with it, or saw others struggling without it?"

One sentence is enough. Never write the post without a personal hook.

Step 4: Write the Post

Apply the Lead Magnet Giveaway structure:

1. HOOK — Specific result + what you're giving away. Lead with the outcome, not the resource name.

   • Good: "I hit 1M impressions using these 40 templates."
   • Bad: "I created some templates I want to share."

2. PROOF — What this helped you (or clients) achieve. One specific number or outcome.

3. BREAKDOWN — What's inside. Bulleted, specific. Each bullet = one concrete thing.

4. USE CASES — Who it's for and how to apply it. 2-3 specific scenarios.

5. CTA — Two options:

   Option A (direct link available): Break the pattern with self-awareness:

   "Comment Templ... I'm kidding, the link is below." Then drop the link.

   Option B (no link yet):

   "DM me '[keyword]' and I'll send it over." Keep it simple, no hoop-jumping.

6. P.S. — Related question or self-aware joke. Not another CTA.

Step 5: Voice Check

Non-negotiable rules:

• No em dashes (—)
• No "This will change your life" or any overpromise
• No vague descriptions ("amazing resources", "incredible templates")
• No dark energy ("you're leaving money on the table")
• Generous but not desperate — you're sharing, not begging
• Self-aware CTA breaks the "comment X for Y" LinkedIn trope
• Short sentences throughout
• P.S. at the end, always

Forbidden words: game-changer, unlock, leverage, optimize, transform, next level, revolutionary, paradigm

Voice Authenticity Test (self-audit — answer before saving):

Run these yourself. If any answer is "no", revise before proceeding.

1. Does this sound like you or a polished LinkedIn guru?
2. Is there a real experience or opinion here — not generic advice?
3. Is there a belief that's genuinely yours (not what the internet says)?
4. Would your past self find this genuinely useful?
5. Is it fog-free — no buzzwords, no empty promises, nothing vague?

Step 6: Save Output

Save to inbox/outputs/md/YYYY-MM-DD-acquisition-repurpose-linkedin-lead-magnet.md

Include at the top:

Post type: Lead Magnet
Resource: [what's being given away]
Pillar: [which content pillar]
CTA type: Direct link / DM request
Dial: Emotion [X] / Humor [X] / Technical [X]

Step 7: Push to LinkedIn Content Dashboard (optional)

If you have a Notion LinkedIn content database:

1. Call mcp__claude_ai_Notion__notion-search with query "[YOUR_LINKEDIN_CONTENT_DATABASE]" to find the database ID.
2. Call mcp__claude_ai_Notion__notion-create-pages to create the record:
   • Post title: First line (hook) of the post — keep under 100 characters
   • Notes: Topic context — 1-sentence description of the post topic
   • Post status: "Draft"
   • Content pillar: Match the closest pillar from context/content-pillars.md
   • Draft: Full text of the LinkedIn post
   • Post format: "Lead Magnet"
3. Confirm: "Pushed to LinkedIn Content Dashboard."

Skip this step if you don't use Notion for content tracking.

Edge Cases