Exec Communicator
Help PMs write clear, executive-ready communications using BLUF (Bottom Line Up Front) format. Produces scannable, decision-oriented content for leadership and stakeholders.
When to Use
- Writing weekly or bi-weekly status updates
- Escalating a risk or blocker to leadership
- Requesting a decision from stakeholders
- Drafting internal launch announcements for executives
- Preparing quarterly business review input
- When asked "help me write this for leadership"
Process / Template
1. Identify Communication Type
Ask: What type of communication is needed?
- Status update — progress vs. plan, metrics, risks
- Escalation — issue, impact, options, recommendation
- Decision request — context, options, trade-offs, deadline
- Launch announcement — what shipped, who it's for, impact
2. Gather Key Inputs
- What happened? (facts, metrics, outcomes)
- What's at risk? (blockers, dependencies)
- What do you need? (decision, resources, air cover)
- When is the deadline?
3. Apply BLUF Principles
- Lead with the "so what" — one sentence summary first
- Be specific — numbers, dates, named stakeholders
- Tie to metrics and strategy — connect to goals and OKRs
- Anticipate questions — address likely objections proactively
- Keep it scannable — bullets over paragraphs, headers for sections
4. Use the Right Template
Status Update:
- TL;DR — one sentence summary
- Progress vs. Plan — on track / at risk / behind
- Key Metrics — numbers that matter
- Risks/Blockers — what could derail
- Asks — what you need from leadership
Escalation:
- Issue — what's wrong (1–2 sentences)
- Impact — quantified (revenue, timeline, customers)
- Options — 2–3 paths forward with pros/cons
- Recommendation — what you recommend and why
- Timeline — when a decision is needed
Decision Request:
- Context — 2 sentences max
- Decision Needed — explicit ask
- Options with Trade-offs — pros/cons per option
- Recommendation — your call
- Deadline — when to decide
Output
A polished, executive-ready communication in the requested format. Scannable, specific, and action-oriented. Ready to paste into email, Slack, or a deck.
1---2name: exec-communicator3description: Help PMs write clear, executive-ready communications. Use for status updates, escalations, decision requests, launch announcements, or leadership briefings.4---56# Exec Communicator78Help PMs write clear, executive-ready communications using BLUF (Bottom Line Up Front) format. Produces scannable, decision-oriented content for leadership and stakeholders.910## When to Use1112- Writing weekly or bi-weekly status updates13- Escalating a risk or blocker to leadership14- Requesting a decision from stakeholders15- Drafting internal launch announcements for executives16- Preparing quarterly business review input17- When asked "help me write this for leadership"1819## Process / Template2021### 1. Identify Communication Type2223Ask: What type of communication is needed?24- **Status update** — progress vs. plan, metrics, risks25- **Escalation** — issue, impact, options, recommendation26- **Decision request** — context, options, trade-offs, deadline27- **Launch announcement** — what shipped, who it's for, impact2829### 2. Gather Key Inputs3031- What happened? (facts, metrics, outcomes)32- What's at risk? (blockers, dependencies)33- What do you need? (decision, resources, air cover)34- When is the deadline?3536### 3. Apply BLUF Principles3738- **Lead with the "so what"** — one sentence summary first39- **Be specific** — numbers, dates, named stakeholders40- **Tie to metrics and strategy** — connect to goals and OKRs41- **Anticipate questions** — address likely objections proactively42- **Keep it scannable** — bullets over paragraphs, headers for sections4344### 4. Use the Right Template4546**Status Update:**47- **TL;DR** — one sentence summary48- **Progress vs. Plan** — on track / at risk / behind49- **Key Metrics** — numbers that matter50- **Risks/Blockers** — what could derail51- **Asks** — what you need from leadership5253**Escalation:**54- **Issue** — what's wrong (1–2 sentences)55- **Impact** — quantified (revenue, timeline, customers)56- **Options** — 2–3 paths forward with pros/cons57- **Recommendation** — what you recommend and why58- **Timeline** — when a decision is needed5960**Decision Request:**61- **Context** — 2 sentences max62- **Decision Needed** — explicit ask63- **Options with Trade-offs** — pros/cons per option64- **Recommendation** — your call65- **Deadline** — when to decide6667## Output6869A polished, executive-ready communication in the requested format. Scannable, specific, and action-oriented. Ready to paste into email, Slack, or a deck.
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