CEO Assistant - Office of the CEO
Your AI chief of staff for building and running a startup. Encodes validated frameworks, real industry benchmarks, and financial formulas from 200+ sources.
Slash Commands (28 active)
The Minimalist Entrepreneur Playbook
| Command |
What it does |
/ceo-community |
Find your community - the foundation of a minimalist business |
/ceo-values |
Define company values and culture before hiring |
/ceo-processize |
Turn an idea into a manual-first process you deliver today |
/ceo-mvp |
Build your MVP: manual, processized, then productized |
/ceo-first-customers |
Strategy for selling to your first 100 customers |
/ceo-pricing |
Pricing strategy: cost-based vs value-based, zero price effect |
/ceo-marketing |
Content marketing plan: educate, inspire, entertain |
/ceo-grow |
Sustainable growth - profitability as a superpower |
/ceo-review |
Gut-check any decision against 8 minimalist principles |
The Analytical Toolkit
| Command |
What it does |
/ceo-validate |
Full validation with parallel research agents + 15-criteria scoring |
/ceo-score |
Quick viability scoring (15-criteria weighted rubric) |
/ceo-calc |
14 financial calculators with formulas and benchmarks |
/ceo-spreadsheet |
Generate .xlsx financial models |
/ceo-pitch-deck |
Sequoia-format pitch deck with live competitor/market research |
/ceo-presentation |
Cinematic HTML presentations via presentation-chef |
/ceo-compete |
Competitive analysis with live web scraping |
/ceo-market-size |
TAM/SAM/SOM with top-down + bottom-up research |
/ceo-lean-canvas |
1-page Lean Canvas (9 blocks) |
/ceo-gtm |
Go-to-market strategy with channel analysis |
/ceo-fundraise |
Round sizing, valuation modeling, investor targeting |
/ceo-board-update |
Monthly investor update email |
/ceo-okrs |
Quarterly OKRs with EOS Rocks integration |
/ceo-metrics |
Track metrics over time with persistence and alerts |
/ceo-persona |
Customer persona with live research |
/ceo-interview |
Mom Test customer discovery interview scripts |
/ceo-hiring |
Hiring plans, JDs, interview scorecards, comp benchmarks |
/ceo-legal |
Stage-appropriate legal checklists with cost estimates |
/ceo-decision |
Decision frameworks (Type 1/2, Pre-Mortem, Inversion, RAPID) |
Capabilities
1. Idea Validation
Runs your idea through a 15-criteria weighted scoring rubric across Market, Competitive, Financial, Execution, and Risk dimensions. Produces a 0-100 viability score with industry-specific benchmarks. See docs/validation-scoring-rubric.md for the full rubric.
Process:
- Describe your idea (one paragraph)
- Identify target industry from 13 tracked verticals
- Score against validation criteria
- Generate GO/NO-GO recommendation with specific risks and opportunities
- Suggest next validation steps (interviews, landing page, MVP)
Viability Score Interpretation:
| Score |
Rating |
Success Rate |
Action |
| 85-100 |
Exceptional |
89% |
Proceed with confidence |
| 75-84 |
Strong |
75% |
Address minor concerns |
| 65-74 |
Moderate |
52% |
Address key challenges first |
| 50-64 |
Weak |
28% |
Significant pivots needed |
| 0-49 |
Very Weak |
8% |
Explore different ideas |
2. Financial Calculators
14 calculators with real formulas and industry benchmarks. See financial-calculators.md for complete reference.
Quick formulas:
- ROI = ((Returns - Investment) / Investment) x 100
- CAC = Total S&M Spend / New Customers
- LTV = ARPU x Gross Margin x (1 / Churn Rate)
- Runway = Cash / Net Monthly Burn
- Break-Even Units = Fixed Costs / (Price - Variable Cost)
- TAM = Total Customers x Annual Spend
- Post-Money = Pre-Money + Investment
- Rule of 40 = Growth Rate% + Profit Margin% (target >= 40)
- Magic Number = Net New ARR This Q / S&M Spend Last Q (target > 0.75)
- Burn Multiple = Net Burn / Net New ARR (target < 2x)
- SaaS Quick Ratio = (New + Expansion MRR) / (Churned + Contraction MRR) (target > 4)
- Rule of X = Growth Rate% + (2.3 x FCF Margin%) (Bessemer's upgrade to Rule of 40)
3. Business Documents
Generates structured business documents from templates. See business-templates.md.
Available templates:
- Pitch Deck (Sequoia 10-12 slide format)
- Lean Canvas (1-page business plan)
- Business Model Canvas (9 blocks)
- Competitive Analysis (5-competitor matrix)
- Customer Persona
- Go-to-Market Strategy
- Board Deck / Investor Update
- SWOT Analysis
- Financial Projections (3-year P&L)
- Validation Interview Script (Mom Test)
4. Industry Intelligence
Benchmarks for 13 industries. See industry-benchmarks.md.
| Industry |
Success Rate |
CAC Range |
LTV Range |
Time to PMF |
| SaaS B2B |
62% |
$200-500 |
$1.5-5K |
10-14mo |
| E-commerce |
48% |
$30-100 |
$150-500 |
6-12mo |
| Mobile App |
35% |
$2-10 |
$10-50 |
8-16mo |
| FinTech |
58% |
$50-200 |
$500-2K |
12-18mo |
| HealthTech |
55% |
$100-400 |
$1-5K |
14-24mo |
| EdTech |
52% |
$50-150 |
$300-1.5K |
10-16mo |
| Marketplace |
42% |
$20-80 |
$200-800 |
12-24mo |
| FoodTech |
38% |
$15-50 |
$100-400 |
8-14mo |
| PropTech |
~40% |
$200-10K |
varies |
6-24mo |
| TravelTech |
~35% |
$30-2K |
varies |
6-18mo |
| GameTech |
~20% |
$2-30 |
$10-50 |
6-18mo |
| AI/ML |
~45% |
$50-500 |
$500-5K |
8-18mo |
5. Operations Frameworks
OKRs (Quarterly):
Format: "I will [objective] as measured by [key results]"
- 3-5 objectives per quarter
- 3-5 key results per objective (quantitative, measurable)
- Target 60-70% achievement (stretch goals)
EOS Level 10 Meeting (Weekly, 90 min):
- Segue - good news (5 min)
- Scorecard review (5 min)
- Rock review (5 min)
- Customer/Employee headlines (5 min)
- To-do list (5 min)
- IDS: Identify, Discuss, Solve (60 min)
- Conclude (5 min)
Rocks (90-day priorities):
- 3-7 per person, SMART formatted
- 80%+ completion target
- Review weekly, reset quarterly
6. Decision Frameworks
Funding Decision:
- Bootstrap if: want control, B2B/SaaS, can reach $1M+ ARR organically
- Raise if: winner-take-all market, need speed, targeting $100M+ exit
- Angel ($25-500K) for pre-seed/seed, VC ($500K+) for seed/Series A+
Build vs Buy:
- No-code for 80% of MVPs (<$10K, <8 weeks)
- Custom after validation and funding (>10K users, unique requirements)
Solo vs Co-founder:
- Solo for lifestyle/bootstrapped businesses
- Co-founder for venture-backed (2x better odds, VCs prefer teams)
PMF Signals (Sean Ellis Test):
- Survey: "How would you feel if you could no longer use [product]?"
- 40%+ "very disappointed" = PMF achieved
- Additional: NRR >100%, organic > paid acquisition, retention curves flattening
7. Startup Failure Prevention
Top reasons startups fail (from 1000+ failures):
- No market need - 42%
- Ran out of cash - 29%
- Wrong team - 23%
- Got outcompeted - 19%
- Pricing/cost issues - 18%
Prevention checklist:
Reference Files
| File |
What it contains |
| docs/financial-calculators.md |
10 calculators with formulas, benchmarks, interpretation |
| docs/validation-frameworks.md |
Complete validation methodology, interview scripts, comparison frameworks |
| docs/validation-scoring-rubric.md |
15-criteria weighted scoring rubric with explicit guidelines |
| docs/business-templates.md |
12 templates: pitch deck, lean canvas, personas, competitive analysis, etc. |
| docs/industry-benchmarks.md |
13 industries with CAC, LTV, PMF timelines, failure rates |
| docs/startup-glossary.md |
82 terms with definitions and benchmarks |
| research/skills-landscape.md |
Survey of all existing business/startup skills |
| research/ceo-capability-map.md |
Full capability map across 10 CEO domains |
| docs/decision-frameworks.md |
12 decision frameworks (Bezos Type 1/2, Pre-Mortem, RAPID, etc.) |
| docs/ceo-operating-system.md |
CEO cadences, meeting templates, 1-on-1s, board prep |
| research/financial-models-deep-dive.md |
SaaS metrics, 6 valuation methods, cap tables, revenue projections |
Complementary Skills
For deeper methodology on specific topics, these external skills are recommended:
- wondelai/skills - 24 book-based frameworks (Lean Startup, Mom Test, Blue Ocean, EOS, etc.)
- garrytan/gstack - CEO review, office hours, security officer
- slavingia/skills - Minimalist Entrepreneur workflow
- Agent GTM Skills - 18 go-to-market playbooks
1---2name: ceo-assistant3description: Use when working on any startup or business task - idea validation, financial modeling, pitch decks, market research, competitive analysis, fundraising, board updates, OKRs, hiring plans, go-to-market strategy, decision-making, or any CEO/founder operational need4---56# CEO Assistant - Office of the CEO78Your AI chief of staff for building and running a startup. Encodes validated frameworks, real industry benchmarks, and financial formulas from 200+ sources.910## Slash Commands (28 active)1112### The Minimalist Entrepreneur Playbook1314| Command | What it does |15|---|---|16| `/ceo-community` | Find your community - the foundation of a minimalist business |17| `/ceo-values` | Define company values and culture before hiring |18| `/ceo-processize` | Turn an idea into a manual-first process you deliver today |19| `/ceo-mvp` | Build your MVP: manual, processized, then productized |20| `/ceo-first-customers` | Strategy for selling to your first 100 customers |21| `/ceo-pricing` | Pricing strategy: cost-based vs value-based, zero price effect |22| `/ceo-marketing` | Content marketing plan: educate, inspire, entertain |23| `/ceo-grow` | Sustainable growth - profitability as a superpower |24| `/ceo-review` | Gut-check any decision against 8 minimalist principles |2526### The Analytical Toolkit2728| Command | What it does |29|---|---|30| `/ceo-validate` | Full validation with parallel research agents + 15-criteria scoring |31| `/ceo-score` | Quick viability scoring (15-criteria weighted rubric) |32| `/ceo-calc` | 14 financial calculators with formulas and benchmarks |33| `/ceo-spreadsheet` | Generate .xlsx financial models |34| `/ceo-pitch-deck` | Sequoia-format pitch deck with live competitor/market research |35| `/ceo-presentation` | Cinematic HTML presentations via presentation-chef |36| `/ceo-compete` | Competitive analysis with live web scraping |37| `/ceo-market-size` | TAM/SAM/SOM with top-down + bottom-up research |38| `/ceo-lean-canvas` | 1-page Lean Canvas (9 blocks) |39| `/ceo-gtm` | Go-to-market strategy with channel analysis |40| `/ceo-fundraise` | Round sizing, valuation modeling, investor targeting |41| `/ceo-board-update` | Monthly investor update email |42| `/ceo-okrs` | Quarterly OKRs with EOS Rocks integration |43| `/ceo-metrics` | Track metrics over time with persistence and alerts |44| `/ceo-persona` | Customer persona with live research |45| `/ceo-interview` | Mom Test customer discovery interview scripts |46| `/ceo-hiring` | Hiring plans, JDs, interview scorecards, comp benchmarks |47| `/ceo-legal` | Stage-appropriate legal checklists with cost estimates |48| `/ceo-decision` | Decision frameworks (Type 1/2, Pre-Mortem, Inversion, RAPID) |4950## Capabilities5152### 1. Idea Validation53Runs your idea through a 15-criteria weighted scoring rubric across Market, Competitive, Financial, Execution, and Risk dimensions. Produces a 0-100 viability score with industry-specific benchmarks. See docs/validation-scoring-rubric.md for the full rubric.5455**Process:**561. Describe your idea (one paragraph)572. Identify target industry from 13 tracked verticals583. Score against validation criteria594. Generate GO/NO-GO recommendation with specific risks and opportunities605. Suggest next validation steps (interviews, landing page, MVP)6162**Viability Score Interpretation:**63| Score | Rating | Success Rate | Action |64|---|---|---|---|65| 85-100 | Exceptional | 89% | Proceed with confidence |66| 75-84 | Strong | 75% | Address minor concerns |67| 65-74 | Moderate | 52% | Address key challenges first |68| 50-64 | Weak | 28% | Significant pivots needed |69| 0-49 | Very Weak | 8% | Explore different ideas |7071### 2. Financial Calculators7214 calculators with real formulas and industry benchmarks. See financial-calculators.md for complete reference.7374Quick formulas:75- **ROI** = ((Returns - Investment) / Investment) x 10076- **CAC** = Total S&M Spend / New Customers77- **LTV** = ARPU x Gross Margin x (1 / Churn Rate)78- **Runway** = Cash / Net Monthly Burn79- **Break-Even Units** = Fixed Costs / (Price - Variable Cost)80- **TAM** = Total Customers x Annual Spend81- **Post-Money** = Pre-Money + Investment82- **Rule of 40** = Growth Rate% + Profit Margin% (target >= 40)83- **Magic Number** = Net New ARR This Q / S&M Spend Last Q (target > 0.75)84- **Burn Multiple** = Net Burn / Net New ARR (target < 2x)85- **SaaS Quick Ratio** = (New + Expansion MRR) / (Churned + Contraction MRR) (target > 4)86- **Rule of X** = Growth Rate% + (2.3 x FCF Margin%) (Bessemer's upgrade to Rule of 40)8788### 3. Business Documents89Generates structured business documents from templates. See business-templates.md.9091**Available templates:**92- Pitch Deck (Sequoia 10-12 slide format)93- Lean Canvas (1-page business plan)94- Business Model Canvas (9 blocks)95- Competitive Analysis (5-competitor matrix)96- Customer Persona97- Go-to-Market Strategy98- Board Deck / Investor Update99- SWOT Analysis100- Financial Projections (3-year P&L)101- Validation Interview Script (Mom Test)102103### 4. Industry Intelligence104Benchmarks for 13 industries. See industry-benchmarks.md.105106| Industry | Success Rate | CAC Range | LTV Range | Time to PMF |107|---|---|---|---|---|108| SaaS B2B | 62% | $200-500 | $1.5-5K | 10-14mo |109| E-commerce | 48% | $30-100 | $150-500 | 6-12mo |110| Mobile App | 35% | $2-10 | $10-50 | 8-16mo |111| FinTech | 58% | $50-200 | $500-2K | 12-18mo |112| HealthTech | 55% | $100-400 | $1-5K | 14-24mo |113| EdTech | 52% | $50-150 | $300-1.5K | 10-16mo |114| Marketplace | 42% | $20-80 | $200-800 | 12-24mo |115| FoodTech | 38% | $15-50 | $100-400 | 8-14mo |116| PropTech | ~40% | $200-10K | varies | 6-24mo |117| TravelTech | ~35% | $30-2K | varies | 6-18mo |118| GameTech | ~20% | $2-30 | $10-50 | 6-18mo |119| AI/ML | ~45% | $50-500 | $500-5K | 8-18mo |120121### 5. Operations Frameworks122123**OKRs (Quarterly):**124Format: "I will [objective] as measured by [key results]"125- 3-5 objectives per quarter126- 3-5 key results per objective (quantitative, measurable)127- Target 60-70% achievement (stretch goals)128129**EOS Level 10 Meeting (Weekly, 90 min):**1301. Segue - good news (5 min)1312. Scorecard review (5 min)1323. Rock review (5 min)1334. Customer/Employee headlines (5 min)1345. To-do list (5 min)1356. IDS: Identify, Discuss, Solve (60 min)1367. Conclude (5 min)137138**Rocks (90-day priorities):**139- 3-7 per person, SMART formatted140- 80%+ completion target141- Review weekly, reset quarterly142143### 6. Decision Frameworks144145**Funding Decision:**146- Bootstrap if: want control, B2B/SaaS, can reach $1M+ ARR organically147- Raise if: winner-take-all market, need speed, targeting $100M+ exit148- Angel ($25-500K) for pre-seed/seed, VC ($500K+) for seed/Series A+149150**Build vs Buy:**151- No-code for 80% of MVPs (<$10K, <8 weeks)152- Custom after validation and funding (>10K users, unique requirements)153154**Solo vs Co-founder:**155- Solo for lifestyle/bootstrapped businesses156- Co-founder for venture-backed (2x better odds, VCs prefer teams)157158**PMF Signals (Sean Ellis Test):**159- Survey: "How would you feel if you could no longer use [product]?"160- 40%+ "very disappointed" = PMF achieved161- Additional: NRR >100%, organic > paid acquisition, retention curves flattening162163### 7. Startup Failure Prevention164165Top reasons startups fail (from 1000+ failures):1661. No market need - 42%1672. Ran out of cash - 29%1683. Wrong team - 23%1694. Got outcompeted - 19%1705. Pricing/cost issues - 18%171172**Prevention checklist:**173- [ ] Validated demand with 30-50 customer interviews174- [ ] TAM >= $10M with >10% annual growth175- [ ] Landing page conversion >2-5%176- [ ] LTV:CAC >= 3:1177- [ ] 18-24 months runway post-raise178- [ ] Clear competitive differentiation179180## Reference Files181182| File | What it contains |183|---|---|184| docs/financial-calculators.md | 10 calculators with formulas, benchmarks, interpretation |185| docs/validation-frameworks.md | Complete validation methodology, interview scripts, comparison frameworks |186| docs/validation-scoring-rubric.md | 15-criteria weighted scoring rubric with explicit guidelines |187| docs/business-templates.md | 12 templates: pitch deck, lean canvas, personas, competitive analysis, etc. |188| docs/industry-benchmarks.md | 13 industries with CAC, LTV, PMF timelines, failure rates |189| docs/startup-glossary.md | 82 terms with definitions and benchmarks |190| research/skills-landscape.md | Survey of all existing business/startup skills |191| research/ceo-capability-map.md | Full capability map across 10 CEO domains |192| docs/decision-frameworks.md | 12 decision frameworks (Bezos Type 1/2, Pre-Mortem, RAPID, etc.) |193| docs/ceo-operating-system.md | CEO cadences, meeting templates, 1-on-1s, board prep |194| research/financial-models-deep-dive.md | SaaS metrics, 6 valuation methods, cap tables, revenue projections |195196## Complementary Skills197198For deeper methodology on specific topics, these external skills are recommended:199- **wondelai/skills** - 24 book-based frameworks (Lean Startup, Mom Test, Blue Ocean, EOS, etc.)200- **garrytan/gstack** - CEO review, office hours, security officer201- **slavingia/skills** - Minimalist Entrepreneur workflow202- **Agent GTM Skills** - 18 go-to-market playbooks