CEO Assistant - Office of the CEO
Your AI chief of staff for building and running a startup. Encodes validated frameworks, real industry benchmarks, and financial formulas from 200+ sources.
Slash Commands (18 active)
| Command |
What it does |
/ceo-validate |
Full validation with parallel research agents + 15-criteria scoring |
/ceo-score |
Quick viability scoring (15-criteria weighted rubric) |
/ceo-calc |
10 financial calculators with formulas and benchmarks |
/ceo-spreadsheet |
Generate .xlsx financial models |
/ceo-pitch-deck |
Sequoia-format pitch deck with live competitor/market research |
/ceo-presentation |
Cinematic HTML presentations via presentation-chef |
/ceo-compete |
Competitive analysis with live web scraping |
/ceo-market-size |
TAM/SAM/SOM with top-down + bottom-up research |
/ceo-lean-canvas |
1-page Lean Canvas (9 blocks) |
/ceo-gtm |
Go-to-market strategy with channel analysis |
/ceo-fundraise |
Round sizing, valuation modeling, investor targeting |
/ceo-board-update |
Monthly investor update email |
/ceo-okrs |
Quarterly OKRs with EOS Rocks integration |
/ceo-metrics |
Track metrics over time with persistence and alerts |
/ceo-persona |
Customer persona with live research |
/ceo-interview |
Mom Test customer discovery interview scripts |
/ceo-hiring |
Hiring plans, JDs, interview scorecards, comp benchmarks |
/ceo-legal |
Stage-appropriate legal checklists with cost estimates |
/ceo-decision |
Decision frameworks (Type 1/2, Pre-Mortem, Inversion, RAPID) |
Capabilities
1. Idea Validation
Runs your idea through a 15-criteria weighted scoring rubric across Market, Competitive, Financial, Execution, and Risk dimensions. Produces a 0-100 viability score with industry-specific benchmarks. See docs/validation-scoring-rubric.md for the full rubric.
Process:
- Describe your idea (one paragraph)
- Identify target industry from 13 tracked verticals
- Score against validation criteria
- Generate GO/NO-GO recommendation with specific risks and opportunities
- Suggest next validation steps (interviews, landing page, MVP)
Viability Score Interpretation:
| Score |
Rating |
Success Rate |
Action |
| 85-100 |
Exceptional |
89% |
Proceed with confidence |
| 75-84 |
Strong |
75% |
Address minor concerns |
| 65-74 |
Moderate |
52% |
Address key challenges first |
| 50-64 |
Weak |
28% |
Significant pivots needed |
| 0-49 |
Very Weak |
8% |
Explore different ideas |
2. Financial Calculators
14 calculators with real formulas and industry benchmarks. See financial-calculators.md for complete reference.
Quick formulas:
- ROI = ((Returns - Investment) / Investment) x 100
- CAC = Total S&M Spend / New Customers
- LTV = ARPU x Gross Margin x (1 / Churn Rate)
- Runway = Cash / Net Monthly Burn
- Break-Even Units = Fixed Costs / (Price - Variable Cost)
- TAM = Total Customers x Annual Spend
- Post-Money = Pre-Money + Investment
- Rule of 40 = Growth Rate% + Profit Margin% (target >= 40)
- Magic Number = Net New ARR This Q / S&M Spend Last Q (target > 0.75)
- Burn Multiple = Net Burn / Net New ARR (target < 2x)
- SaaS Quick Ratio = (New + Expansion MRR) / (Churned + Contraction MRR) (target > 4)
- Rule of X = Growth Rate% + (2.3 x FCF Margin%) (Bessemer's upgrade to Rule of 40)
3. Business Documents
Generates structured business documents from templates. See business-templates.md.
Available templates:
- Pitch Deck (Sequoia 10-12 slide format)
- Lean Canvas (1-page business plan)
- Business Model Canvas (9 blocks)
- Competitive Analysis (5-competitor matrix)
- Customer Persona
- Go-to-Market Strategy
- Board Deck / Investor Update
- SWOT Analysis
- Financial Projections (3-year P&L)
- Validation Interview Script (Mom Test)
4. Industry Intelligence
Benchmarks for 13 industries. See industry-benchmarks.md.
| Industry |
Success Rate |
CAC Range |
LTV Range |
Time to PMF |
| SaaS B2B |
62% |
$200-500 |
$1.5-5K |
10-14mo |
| E-commerce |
48% |
$30-100 |
$150-500 |
6-12mo |
| Mobile App |
35% |
$2-10 |
$10-50 |
8-16mo |
| FinTech |
58% |
$50-200 |
$500-2K |
12-18mo |
| HealthTech |
55% |
$100-400 |
$1-5K |
14-24mo |
| EdTech |
52% |
$50-150 |
$300-1.5K |
10-16mo |
| Marketplace |
42% |
$20-80 |
$200-800 |
12-24mo |
| FoodTech |
38% |
$15-50 |
$100-400 |
8-14mo |
| PropTech |
~40% |
$200-10K |
varies |
6-24mo |
| TravelTech |
~35% |
$30-2K |
varies |
6-18mo |
| GameTech |
~20% |
$2-30 |
$10-50 |
6-18mo |
| AI/ML |
~45% |
$50-500 |
$500-5K |
8-18mo |
5. Operations Frameworks
OKRs (Quarterly):
Format: "I will [objective] as measured by [key results]"
- 3-5 objectives per quarter
- 3-5 key results per objective (quantitative, measurable)
- Target 60-70% achievement (stretch goals)
EOS Level 10 Meeting (Weekly, 90 min):
- Segue - good news (5 min)
- Scorecard review (5 min)
- Rock review (5 min)
- Customer/Employee headlines (5 min)
- To-do list (5 min)
- IDS: Identify, Discuss, Solve (60 min)
- Conclude (5 min)
Rocks (90-day priorities):
- 3-7 per person, SMART formatted
- 80%+ completion target
- Review weekly, reset quarterly
6. Decision Frameworks
Funding Decision:
- Bootstrap if: want control, B2B/SaaS, can reach $1M+ ARR organically
- Raise if: winner-take-all market, need speed, targeting $100M+ exit
- Angel ($25-500K) for pre-seed/seed, VC ($500K+) for seed/Series A+
Build vs Buy:
- No-code for 80% of MVPs (<$10K, <8 weeks)
- Custom after validation and funding (>10K users, unique requirements)
Solo vs Co-founder:
- Solo for lifestyle/bootstrapped businesses
- Co-founder for venture-backed (2x better odds, VCs prefer teams)
PMF Signals (Sean Ellis Test):
- Survey: "How would you feel if you could no longer use [product]?"
- 40%+ "very disappointed" = PMF achieved
- Additional: NRR >100%, organic > paid acquisition, retention curves flattening
7. Startup Failure Prevention
Top reasons startups fail (from 1000+ failures):
- No market need - 42%
- Ran out of cash - 29%
- Wrong team - 23%
- Got outcompeted - 19%
- Pricing/cost issues - 18%
Prevention checklist:
Reference Files
| File |
What it contains |
| docs/financial-calculators.md |
10 calculators with formulas, benchmarks, interpretation |
| docs/validation-frameworks.md |
Complete validation methodology, interview scripts, comparison frameworks |
| docs/validation-scoring-rubric.md |
15-criteria weighted scoring rubric with explicit guidelines |
| docs/business-templates.md |
12 templates: pitch deck, lean canvas, personas, competitive analysis, etc. |
| docs/industry-benchmarks.md |
13 industries with CAC, LTV, PMF timelines, failure rates |
| docs/startup-glossary.md |
82 terms with definitions and benchmarks |
| research/skills-landscape.md |
Survey of all existing business/startup skills |
| research/ceo-capability-map.md |
Full capability map across 10 CEO domains |
| docs/decision-frameworks.md |
12 decision frameworks (Bezos Type 1/2, Pre-Mortem, RAPID, etc.) |
| docs/ceo-operating-system.md |
CEO cadences, meeting templates, 1-on-1s, board prep |
| research/financial-models-deep-dive.md |
SaaS metrics, 6 valuation methods, cap tables, revenue projections |
Complementary Skills
For deeper methodology on specific topics, these external skills are recommended:
- wondelai/skills - 24 book-based frameworks (Lean Startup, Mom Test, Blue Ocean, EOS, etc.)
- garrytan/gstack - CEO review, office hours, security officer
- slavingia/skills - Minimalist Entrepreneur workflow
- Agent GTM Skills - 18 go-to-market playbooks
1---2name: ceo-assistant-23description: Use when working on any startup or business task - idea validation, financial modeling, pitch decks, market research, competitive analysis, fundraising, board updates, OKRs, hiring plans, go-to-market strategy, decision-making, or any CEO/founder operational need4---56# CEO Assistant - Office of the CEO78Your AI chief of staff for building and running a startup. Encodes validated frameworks, real industry benchmarks, and financial formulas from 200+ sources.910## Slash Commands (18 active)1112| Command | What it does |13|---|---|14| `/ceo-validate` | Full validation with parallel research agents + 15-criteria scoring |15| `/ceo-score` | Quick viability scoring (15-criteria weighted rubric) |16| `/ceo-calc` | 10 financial calculators with formulas and benchmarks |17| `/ceo-spreadsheet` | Generate .xlsx financial models |18| `/ceo-pitch-deck` | Sequoia-format pitch deck with live competitor/market research |19| `/ceo-presentation` | Cinematic HTML presentations via presentation-chef |20| `/ceo-compete` | Competitive analysis with live web scraping |21| `/ceo-market-size` | TAM/SAM/SOM with top-down + bottom-up research |22| `/ceo-lean-canvas` | 1-page Lean Canvas (9 blocks) |23| `/ceo-gtm` | Go-to-market strategy with channel analysis |24| `/ceo-fundraise` | Round sizing, valuation modeling, investor targeting |25| `/ceo-board-update` | Monthly investor update email |26| `/ceo-okrs` | Quarterly OKRs with EOS Rocks integration |27| `/ceo-metrics` | Track metrics over time with persistence and alerts |28| `/ceo-persona` | Customer persona with live research |29| `/ceo-interview` | Mom Test customer discovery interview scripts |30| `/ceo-hiring` | Hiring plans, JDs, interview scorecards, comp benchmarks |31| `/ceo-legal` | Stage-appropriate legal checklists with cost estimates |32| `/ceo-decision` | Decision frameworks (Type 1/2, Pre-Mortem, Inversion, RAPID) |3334## Capabilities3536### 1. Idea Validation37Runs your idea through a 15-criteria weighted scoring rubric across Market, Competitive, Financial, Execution, and Risk dimensions. Produces a 0-100 viability score with industry-specific benchmarks. See docs/validation-scoring-rubric.md for the full rubric.3839**Process:**401. Describe your idea (one paragraph)412. Identify target industry from 13 tracked verticals423. Score against validation criteria434. Generate GO/NO-GO recommendation with specific risks and opportunities445. Suggest next validation steps (interviews, landing page, MVP)4546**Viability Score Interpretation:**47| Score | Rating | Success Rate | Action |48|---|---|---|---|49| 85-100 | Exceptional | 89% | Proceed with confidence |50| 75-84 | Strong | 75% | Address minor concerns |51| 65-74 | Moderate | 52% | Address key challenges first |52| 50-64 | Weak | 28% | Significant pivots needed |53| 0-49 | Very Weak | 8% | Explore different ideas |5455### 2. Financial Calculators5614 calculators with real formulas and industry benchmarks. See financial-calculators.md for complete reference.5758Quick formulas:59- **ROI** = ((Returns - Investment) / Investment) x 10060- **CAC** = Total S&M Spend / New Customers61- **LTV** = ARPU x Gross Margin x (1 / Churn Rate)62- **Runway** = Cash / Net Monthly Burn63- **Break-Even Units** = Fixed Costs / (Price - Variable Cost)64- **TAM** = Total Customers x Annual Spend65- **Post-Money** = Pre-Money + Investment66- **Rule of 40** = Growth Rate% + Profit Margin% (target >= 40)67- **Magic Number** = Net New ARR This Q / S&M Spend Last Q (target > 0.75)68- **Burn Multiple** = Net Burn / Net New ARR (target < 2x)69- **SaaS Quick Ratio** = (New + Expansion MRR) / (Churned + Contraction MRR) (target > 4)70- **Rule of X** = Growth Rate% + (2.3 x FCF Margin%) (Bessemer's upgrade to Rule of 40)7172### 3. Business Documents73Generates structured business documents from templates. See business-templates.md.7475**Available templates:**76- Pitch Deck (Sequoia 10-12 slide format)77- Lean Canvas (1-page business plan)78- Business Model Canvas (9 blocks)79- Competitive Analysis (5-competitor matrix)80- Customer Persona81- Go-to-Market Strategy82- Board Deck / Investor Update83- SWOT Analysis84- Financial Projections (3-year P&L)85- Validation Interview Script (Mom Test)8687### 4. Industry Intelligence88Benchmarks for 13 industries. See industry-benchmarks.md.8990| Industry | Success Rate | CAC Range | LTV Range | Time to PMF |91|---|---|---|---|---|92| SaaS B2B | 62% | $200-500 | $1.5-5K | 10-14mo |93| E-commerce | 48% | $30-100 | $150-500 | 6-12mo |94| Mobile App | 35% | $2-10 | $10-50 | 8-16mo |95| FinTech | 58% | $50-200 | $500-2K | 12-18mo |96| HealthTech | 55% | $100-400 | $1-5K | 14-24mo |97| EdTech | 52% | $50-150 | $300-1.5K | 10-16mo |98| Marketplace | 42% | $20-80 | $200-800 | 12-24mo |99| FoodTech | 38% | $15-50 | $100-400 | 8-14mo |100| PropTech | ~40% | $200-10K | varies | 6-24mo |101| TravelTech | ~35% | $30-2K | varies | 6-18mo |102| GameTech | ~20% | $2-30 | $10-50 | 6-18mo |103| AI/ML | ~45% | $50-500 | $500-5K | 8-18mo |104105### 5. Operations Frameworks106107**OKRs (Quarterly):**108Format: "I will [objective] as measured by [key results]"109- 3-5 objectives per quarter110- 3-5 key results per objective (quantitative, measurable)111- Target 60-70% achievement (stretch goals)112113**EOS Level 10 Meeting (Weekly, 90 min):**1141. Segue - good news (5 min)1152. Scorecard review (5 min)1163. Rock review (5 min)1174. Customer/Employee headlines (5 min)1185. To-do list (5 min)1196. IDS: Identify, Discuss, Solve (60 min)1207. Conclude (5 min)121122**Rocks (90-day priorities):**123- 3-7 per person, SMART formatted124- 80%+ completion target125- Review weekly, reset quarterly126127### 6. Decision Frameworks128129**Funding Decision:**130- Bootstrap if: want control, B2B/SaaS, can reach $1M+ ARR organically131- Raise if: winner-take-all market, need speed, targeting $100M+ exit132- Angel ($25-500K) for pre-seed/seed, VC ($500K+) for seed/Series A+133134**Build vs Buy:**135- No-code for 80% of MVPs (<$10K, <8 weeks)136- Custom after validation and funding (>10K users, unique requirements)137138**Solo vs Co-founder:**139- Solo for lifestyle/bootstrapped businesses140- Co-founder for venture-backed (2x better odds, VCs prefer teams)141142**PMF Signals (Sean Ellis Test):**143- Survey: "How would you feel if you could no longer use [product]?"144- 40%+ "very disappointed" = PMF achieved145- Additional: NRR >100%, organic > paid acquisition, retention curves flattening146147### 7. Startup Failure Prevention148149Top reasons startups fail (from 1000+ failures):1501. No market need - 42%1512. Ran out of cash - 29%1523. Wrong team - 23%1534. Got outcompeted - 19%1545. Pricing/cost issues - 18%155156**Prevention checklist:**157- [ ] Validated demand with 30-50 customer interviews158- [ ] TAM >= $10M with >10% annual growth159- [ ] Landing page conversion >2-5%160- [ ] LTV:CAC >= 3:1161- [ ] 18-24 months runway post-raise162- [ ] Clear competitive differentiation163164## Reference Files165166| File | What it contains |167|---|---|168| docs/financial-calculators.md | 10 calculators with formulas, benchmarks, interpretation |169| docs/validation-frameworks.md | Complete validation methodology, interview scripts, comparison frameworks |170| docs/validation-scoring-rubric.md | 15-criteria weighted scoring rubric with explicit guidelines |171| docs/business-templates.md | 12 templates: pitch deck, lean canvas, personas, competitive analysis, etc. |172| docs/industry-benchmarks.md | 13 industries with CAC, LTV, PMF timelines, failure rates |173| docs/startup-glossary.md | 82 terms with definitions and benchmarks |174| research/skills-landscape.md | Survey of all existing business/startup skills |175| research/ceo-capability-map.md | Full capability map across 10 CEO domains |176| docs/decision-frameworks.md | 12 decision frameworks (Bezos Type 1/2, Pre-Mortem, RAPID, etc.) |177| docs/ceo-operating-system.md | CEO cadences, meeting templates, 1-on-1s, board prep |178| research/financial-models-deep-dive.md | SaaS metrics, 6 valuation methods, cap tables, revenue projections |179180## Complementary Skills181182For deeper methodology on specific topics, these external skills are recommended:183- **wondelai/skills** - 24 book-based frameworks (Lean Startup, Mom Test, Blue Ocean, EOS, etc.)184- **garrytan/gstack** - CEO review, office hours, security officer185- **slavingia/skills** - Minimalist Entrepreneur workflow186- **Agent GTM Skills** - 18 go-to-market playbooks