MCP Marketing Data

MCP Marketing Data Integration

This skill enables you to query real-time marketing data from Google Analytics, Search Console, and AdSense directly within your AI conversations using Metrifyr MCP Server.

What is MCP?

Model Context Protocol (MCP) allows AI agents (like Claude) to connect to external data sources and tools. Instead of copy-pasting data, your AI can directly fetch live metrics.

🎯 Use Cases

• Real-time Reporting: "Show me yesterday's GA4 traffic by source."
• SEO Analysis: "What are my top 10 Search Console queries this week?"
• Revenue Tracking: "Compare AdSense revenue: this month vs last month."
• Automated Insights: "Analyze bounce rate trends and suggest improvements."

🚀 Setup Guide

Option 1: Claude.ai (Web Interface)

1. Go to Settings:

   • Open Claude.ai
   • Click Settings → Connectors

2. Add Metrifyr MCP Server:

   • Click Add custom connector
   • Paste this URL:

   https://mcp.metrifyr.cloud/mcp
   

3. Authenticate:

   • Click Connect your Google account
   • Grant permissions for Analytics, Search Console, and AdSense

4. Test Connection:

   • Ask Claude: "Show me my Google Analytics sessions from last 7 days."

Option 2: Claude Code / Desktop (CLI)

1. Login to MCP:

   npx mcp-google-marketing login
   

2. Add to Claude Config:

   claude mcp add google-marketing npx mcp-google-marketing
   

3. Verify:

   claude mcp list
   

📊 Example Queries

Google Analytics 4

"What were my top 5 landing pages yesterday?"
"Show me user demographics breakdown for the last 30 days."
"Compare sessions: this week vs last week."

Google Search Console

"What are my top 10 keywords by impressions this month?"
"Show me CTR trends for the last 3 months."
"Which pages have the lowest average position?"

Google AdSense

"What's my AdSense revenue for today?"
"Compare earnings: this month vs last month."
"Show me top performing ad units."

🔗 Advanced: Combining with Other Skills

You can chain this skill with Marketing Report Automator for automated reporting:

Step 1: Fetch data via MCP

"Get GA4 sessions, bounce rate, and top sources for last 7 days."

Step 2: Generate report

"Use the marketing-report-automator skill to create a TYPE=WEEKLY report from this data."

📚 Resources

• Metrifyr MCP Server: metrifyr.cloud
• Original GitHub Repo (Deprecated): freema/mcp-google-marketing
• MCP Protocol Docs: modelcontextprotocol.io

⚠️ Important Notes

• Data Privacy: Metrifyr is a third-party hosted service. Review their privacy policy before connecting.
• Rate Limits: Google APIs have rate limits. Avoid excessive queries.
• Permissions: Only grant the minimum required scopes (Analytics, Search Console, AdSense).

🛠️ Troubleshooting

Issue: "Connection failed"

• Solution: Re-authenticate your Google account in Metrifyr settings.

Issue: "No data returned"

• Solution: Ensure your Google Analytics property has data and the correct date range is specified.

Issue: "Permission denied"

• Solution: Check that you granted Analytics/Search Console/AdSense permissions during OAuth flow.