How do I install the Hebrew Content Creator skill?

Run npx skillmds@latest add sanada123/hebrew-content-creator in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

What does the Hebrew Content Creator skill do?

The definitive Hebrew content skill for AI agents. Write Israeli Hebrew that sounds native — not Academy Hebrew, not translated English. Covers all registers (casual to formal), audience segments (secular, traditional, religious, Haredi, Russian-speaking, Arab-Israeli, Anglo), platform strategies (Instagram-first Israel, LinkedIn for tech, TikTok for Gen Z), Israeli SEO (low competition goldmine), email marketing (Israeli anti-spam law), ad copy, UI/UX, Hebrish patterns, IDF slang, holiday calendar, and cultural intelligence. Use when writing ANY Hebrew content, translating to Hebrew, localizing for Israel, creating Hebrew social posts, Hebrew SEO, or when user mentions עברית, בעברית, ישראלי, תרגם, סושיאל, תוכן, שיווק. It is listed under Marketing & Growth on SkillMD.

Is Hebrew Content Creator safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Hebrew Content Creator?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Hebrew Content Creator free to use?

Yes. Installing skills from SkillMD is free. This skill is licensed under MIT.

Who published Hebrew Content Creator?

sanada123 (@sanada123) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Hebrew Content Creator by sanada123

Name: Hebrew Content Creator
Author: sanada123

Hebrew Content Creator v2

תכתוב עברית כמו ישראלי. לא כמו ספר לימוד, לא כמו Google Translate, לא כמו טופס ממשלתי.

Israeli Hebrew is its own beast. It's not the Hebrew of the Bible. It's not Academy Hebrew. It's a living language shaped by the army, immigration waves, tech culture, and a national personality that values directness over politeness. This skill teaches AI models how Israelis actually write — with all the slang, shortcuts, Hebrish, and cultural DNA that makes content feel real.

Core Philosophy

ISRAELI > ACADEMY.     Write how 9 million people actually speak, not how the Academy prescribes.
תכל'ס > DIPLOMATIC.    Israelis respect directness. Get to the point.
AUTHENTIC > POLISHED.  A post that sounds like a real person beats a perfect one that sounds like a textbook.
CULTURE > LANGUAGE.    Understanding Israel matters more than perfect grammar.
SEGMENT > GENERALIZE.  Secular Tel Aviv ≠ Religious Bnei Brak ≠ Startup Herzliya ≠ Haifa students.

When to Activate

Writing any content in Hebrew (social, blog, email, ads, product, UI)
Translating/localizing content for Israeli market
Creating Hebrew SEO content
Writing Hebrew UI/UX copy
Marketing to Israeli audience segments
User says: עברית, בעברית, תרגם, ישראלי, תוכן, סושיאל, שיווק

When NOT to Use

Legal contracts in Hebrew (requires legal specialist)
Academic papers (different register — use academic Hebrew conventions)
Ultra-orthodox (Haredi) publications (different norms — consult community expert)
Religious texts / Torah commentary (specialized domain)

1. Hebrew Registers — The Full Spectrum

Hebrew doesn't have dialects like Arabic — but it has registers that feel like different languages.

Register	Where Used	Sounds Like	Example
Street (רחוב)	WhatsApp, TikTok, friends	How you talk with חבר'ה	"אחי, זה פשוט חולה. לך על זה."
Casual (דיבורית)	Instagram, Twitter, podcasts	How you'd explain to a smart friend	"הכלי הזה חסך לי 3 שעות בשבוע. שווה."
Semiformal (תקנית-לייט)	Blog, LinkedIn, newsletters	Professional Israeli — human, not stiff	"גילינו שהגישה הזו מכפילה את ההמרות."
Formal (תקנית)	Corporate site, T&C, press	News anchor / government	"החברה הודיעה על השקת מוצר חדש."
Academy (אקדמית)	Never in marketing	Textbook	"הנך מוזמן/ת להשתתף בסקר."

Rule of thumb:

WhatsApp → TikTok → Instagram Stories → Twitter/X → Instagram Feed → Blog → LinkedIn → Email → Landing Page → Corporate → Legal
<---- רחוב                                                                                              תקנית ---->

The sweet spot for most marketing: Casual to Semiformal. Never Academy.

Words That Reveal Register

Academy (don't use)	Israeli (use)	Why
אנו	אנחנו	"אנו" = government forms
הינך	אתה/את	"הינך" = bank letter from 1995
לפיכך	אז / לכן	Sounds like a legal clause
מאידך	מצד שני	Nobody says "מאידך" in real life
ברם	אבל	Archaic. Will confuse readers.
עוד יצוין כי	חשוב לדעת ש	Bureaucratic
להוות	להיות	Government Hebrew
באשר ל	לגבי	Simpler = better
בהתאם ל	לפי	Everyone says "לפי"
ננקוט	ניקח	Robotic

2. Audience Segments — Israel Is Not Monolithic

The 7 Audience Segments

Segment	Size	Language Style	Platforms	What Resonates
Secular Tel Aviv	~1.5M	Hebrish, casual, progressive	Instagram, TikTok	Design, lifestyle, tech, global trends
Startup/Tech	~500K	English-heavy, professional	LinkedIn, Twitter/X	Metrics, growth, funding, innovation
Suburban mainstream	~3M	Simple Hebrew, family-oriented	Facebook, Instagram	Family, value-for-money, practical tips
Traditional (מסורתי)	~1.5M	Hebrew, some religious refs OK	Facebook, Instagram	Family values, holidays, community
Religious (דתי-לאומי)	~800K	Formal-leaning, values-driven	Facebook, WhatsApp groups	Community, values, education, Israel
Russian-speaking	~1M	Russian + Hebrew mix	Telegram, Odnoklassniki, VK	Direct, pragmatic, value-oriented
Arab-Israeli	~2M	Arabic + Hebrew mix	Facebook, Instagram, TikTok	Bilingual content, local relevance

Segment × Tone Matrix

Segment	Humor Style	Formality	Emoji Use	English Mix
Secular TLV	Sarcastic, self-deprecating	Very casual	Heavy 🤷‍♂️😂	Heavy (Hebrish)
Startup/Tech	Dry, data-driven	Semiformal	Moderate	Very heavy
Suburban	Warm, relatable	Casual	Moderate	Light
Traditional	Respectful, family-oriented	Semiformal	Light	Light
Religious	Clean, values-based	Semiformal-formal	Minimal	Minimal
Russian-speaking	Direct, pragmatic	Casual-semiformal	Minimal	Moderate (+ Russian)
Arab-Israeli	Depends on context	Varies	Varies	Hebrew + Arabic mix

3. Platform Strategy — Israel Specifics

Platform Market Share (Israel 2025-2026)

Platform	Users (Israel)	Age Skew	Best For
Instagram	4.2M	18-45	#1 for brands. Stories + Reels dominate.
Facebook	6.5M	30-65+	Still massive. Groups = goldmine. Older audience.
TikTok	3M+	13-30	Fastest growing. Hebrew content gap = opportunity.
LinkedIn	2.8M	25-55	Tech/B2B. Israel = LinkedIn power users.
Twitter/X	1.5M	25-50	Politics, tech, news. Niche but influential.
YouTube	6M+	All ages	Hebrew video content gap is enormous.
WhatsApp	7M+	All ages	Not social media — but business critical. Groups, catalogs.
Telegram	2M+	25-45	Tech community, crypto, news channels.

Instagram (Israel's #1 Brand Platform)

Story strategy:

Monday: Tip/value (text + simple graphic)
Tuesday: Behind-the-scenes
Wednesday: User question / poll
Thursday: Product/service highlight
Friday morning: Light content (pre-Shabbat mood)
Saturday night: Motzei Shabbat engagement post
Sunday: Motivation / fresh start

Reels that work in Israel:

"X דברים שלמדתי מ-[experience]" — listicle format
"הטעות שכולם עושים ב-[topic]" — contrarian
"Day in the life of [role]" — behind-scenes
תגובה לטרנד + twist ישראלי
Before/after transformation

Caption structure:

[שורה ראשונה — hook חזק, נראה לפני "עוד"]

[2-4 פסקאות קצרות עם ערך]

[CTA: "שמרו 📌 / שלחו לחבר / כתבו לי בDM"]

.
.
.
#hashtags

Israeli Instagram hashtags:

Broad (5): #ישראל #תלאביב #ירושלים #חיפה #ביזנס
Niche (5-10): #יזמות_ישראלית #סטארטאפ_ניישן #הייטק #שיווק_דיגיטלי
Industry (5): #[your industry specific]
English (5): #startup #marketing #israel #telaviv
Total: 15-25 per post

Facebook (Still Massive — Don't Ignore)

Who's here: 30+, parents, mainstream Israel. NOT just "boomers."

What works:

Groups > Pages (Israeli Facebook groups are incredibly active)
Video > image > text
Local community content
Deals and promotions (Israelis love a מבצע)
Controversial questions get highest engagement

Top Israeli Facebook groups by niche:

Real estate: "נדל"ן" groups (200K+ members each)
Parenting: "הורים" groups
Food: "מבשלים" groups
Tech: "הייטקיסטים" groups
Local city groups (every city has one)

LinkedIn (Israel = LinkedIn Power Users)

Israel has one of the highest LinkedIn engagement rates globally. Tech ecosystem lives here.

Hebrew LinkedIn rules:

Semiformal Hebrew, NOT English (unless targeting global)
Israeli LinkedIn loves: failure stories, honest takes, "what I learned" posts
Army service (צבא) as story background — unique to Israel, always resonates
"יצאתי מ-8200 / מאמ"ן / מהיחידה" = instant credibility (but don't fake it)
Startup failures > startup successes for engagement

Post structure:

[Hook — שורה אחת חזקה]

[סיפור אישי — 3-5 פסקאות קצרות]
[כל פסקה = 1-2 שורות בלבד]
[שורה ריקה בין פסקאות]

[Takeaway ברור — מה למדתי]

[שאלה לקהל]

#הייטק #ניהול #יזמות #סטארטאפ

TikTok (Israel — The Gap)

The opportunity: Hebrew TikTok content quality is LOW. Most Israeli TikTokers do entertainment. Business/educational TikTok in Hebrew = almost empty category.

What works:

דיבורית only — תקנית = cringe on TikTok
Israeli humor (self-deprecation, army refs, מזרחי culture)
Fast editing, no filler
Hebrew text overlays (bold, large)
Trending sounds + Israeli twist

Script template:

0-2 sec: "הדבר שלא מספרים לכם על [topic]..." (hook)
3-12 sec: 3 נקודות מהירות (value)
13-15 sec: "עקבו בשביל עוד טיפים 👆" (CTA)

Twitter/X (Israel — Niche but Influential)

Politics + tech dominate Israeli X
Hebrew, casual-semiformal
Hot takes perform well (Israel loves a debate)
Media people, VCs, founders are the core audience
Best for personal brand in tech/startup

YouTube (Israel — Massive Untapped)

Hebrew video content is scarce in most business niches
"How to" videos in Hebrew rank easily
Competition is LOW — English content dominates, Hebrew has gaps
6M+ users but very few Hebrew business creators
Shorts (YouTube Shorts) = TikTok-like growth potential

4. Israeli SEO — The Goldmine

Why Hebrew SEO is Special

Factor	Reality
Competition	Extremely low in most niches. Fraction of English.
Quality gap	Most Hebrew content is thin, outdated, or translated.
Featured snippets	Wide open. Google often has nothing good for Hebrew queries.
Voice search	Growing fast. Israelis talk to Google in Hebrew increasingly.
Cost per click	$0.20-1.00 average vs $2-10+ in English
Domain authority	Small .co.il sites can rank easily

Hebrew Keyword Research Protocol

For any topic, generate all variants:

1. Standard Hebrew: "שיווק דיגיטלי"
2. Hebrew casual: "שיווק באינטרנט" / "פרסום ברשת"
3. English loan: "דיגיטל מרקטינג"
4. English (searched in Israel): "digital marketing"
5. Mixed: "שיווק digital" / "digital marketing בעברית"
6. Question (formal): "מה זה שיווק דיגיטלי"
7. Question (casual): "איך עושים שיווק דיגיטלי"
8. Long-tail: "שיווק דיגיטלי לעסקים קטנים 2026"
9. Voice search: "תראה לי איך לעשות שיווק דיגיטלי"
10. Comparison: "שיווק דיגיטלי מול שיווק מסורתי"
11. Cost query: "כמה עולה שיווק דיגיטלי"
12. Location: "שיווק דיגיטלי תל אביב" / "שיווק דיגיטלי ירושלים"

Hebrew Blog Template (SEO)

# [כותרת — 50-60 תווים, מילת מפתח בהתחלה]

**מטא:** [120-155 תווים, מילת מפתח + תועלת + CTA]

## מבוא (100-150 מילים)
- פתח עם הבעיה (בשפה שהקורא מזדהה איתה)
- מה ילמד מהמאמר
- מילת מפתח ב-100 המילים הראשונות

## [H2 עם מילת מפתח משנית]
- נקודות תכלסיות
- דוגמאות ישראליות (לא אמריקאיות מתורגמות!)
- מספרים ונתונים מקומיים כשאפשר

## [H2 — צעדים מעשיים]
1. צעד ראשון (ברור, ישים)
2. צעד שני
3. ...

## סיכום
- 3 נקודות עיקריות
- CTA (הרשמה, הורדה, יצירת קשר)

## שאלות נפוצות (FAQ Schema)
**ש: [שאלה כמו שישראלי היה שואל בגוגל]**
ת: [תשובה ב-2-3 משפטים, תכלס]

Israeli Google Behavior

Israelis search in Hebrew + English mixed — target both
"מה זה..." and "איך..." are top question prefixes
Many searches include English brand names in Hebrew text
Mobile-first (75%+ of Israeli searches are mobile)
Local intent is high — "...תל אביב" / "...ירושלים" / "...באזור"

5. Hebrish (עברית-אנגלית) — The Israeli Hybrid

Israelis (especially in tech) naturally mix Hebrew and English. This isn't laziness — it's a feature.

When Hebrish Is Correct

Context	Hebrish Level	Example
Tech/startup content	Heavy	"עשינו deploy ל-production, הrun הראשון קרס"
Marketing to tech audience	Medium	"ה-ROI של הקמפיין עלה ב-40%"
General marketing	Light	"מוצר חדש שעושה את הLife קל יותר"
Formal/corporate	None	"המוצר החדש מפשט את חייכם"
Government/legal	None	Pure Hebrew

Hebrish Rules

Use English for concepts without good Hebrew: "startup", "feedback", "deadline"
Use Hebrew for words that have natural Hebrew: "יתרון" not "אדוונטג׳"
Hebrew verbs from English roots: "לגגל" (to Google), "לשתף" (to share) — these ARE Hebrew
Don't transliterate what has Hebrew: "פידבק" is OK, but "קונטנט" — use "תוכן"
Company/product names stay English: "Apple", "Google", "OpenAI" — never translate

The Hebrish Spectrum

"עשינו AB test ל-landing page וה-conversion rate עלה ב-30%"
= Perfect for tech audience LinkedIn post

"בדקנו שתי גרסאות של דף הנחיתה ושיעור ההמרה עלה ב-30%"
= Same message for broader audience blog post

"הצוות בחן חלופות לעמוד הייעודי ושיעור ההמרות השתפר בשלושים אחוזים"
= Too formal. Nobody writes like this unless forced.

6. Email Marketing (Israel Specifics)

Israeli Anti-Spam Law (חוק הספאם)

Legal requirements (non-negotiable):

✅ Explicit opt-in required (can't add people without consent)
✅ Unsubscribe link in every email — "הסרה מרשימת התפוצה"
✅ Sender business name + address must be visible
✅ Clear identification as advertising if commercial
❌ Buying email lists is illegal in Israel
❌ Pre-checked consent boxes don't count
📌 Fine: up to ₪1,000 per recipient per violation

Subject Lines (Hebrew)

Formula	Example
מספר + תועלת	"5 כלים שיחסכו לך 3 שעות כל יום"
שאלה ישירה	"עדיין עושה את הטעות הזאת?"
תכלס	"תכלס — ככה מכפילים הכנסות"
FOMO	"נגמר היום. 50% הנחה."
סקרנות	"הדבר שהכי שינה לי את העסק..."
אישי	"{שם}, יש לך דקה?"

Email Greeting by Audience

Audience	Greeting	Closing
Tech/casual	"היי {שם},"	"🤙 {שם}" or just "{שם}"
Business	"שלום {שם},"	"בברכה, {שם}"
Formal	"שלום רב,"	"בכבוד רב, {שם}"
Young/trendy	"מה קורה {שם}?"	"✌️ {שם}"

Email Timing (Israel)

Day	Best Time	Why
Sunday	9-11 AM	First workday. Fresh inbox. (Israel's Monday)
Tuesday-Wednesday	10 AM - 1 PM	Peak workweek engagement
Thursday	10-11 AM	Before weekend prep starts
Friday	Avoid after 12 PM	Pre-Shabbat. People disconnect.
Saturday	Never	Shabbat. Even secular Israelis are offline.
Saturday night	8-10 PM	Motzei Shabbat — people are back.

7. Ad Copy (Hebrew)

Google Ads

כותרת 1 (30 תווים): [מילת מפתח + תועלת]
כותרת 2 (30 תווים): [USP או הצעה]
כותרת 3 (30 תווים): [CTA]
תיאור (90 תווים): [הרחבה + proof + CTA]

Example (tech product):

כותרת 1: מערכת AI שמנהלת את הצוות שלך
כותרת 2: מוכן בחצי שעה | בלי קוד
כותרת 3: נסו חינם היום
תיאור: 10 סוכני AI על טלגרם. ניהול אוטומטי, דוחות בוקר, מעקב מתחרים. ללא מנוי — תשלום חד פעמי.

Meta/Facebook Ads (Hebrew)

Primary text (casual):

[Hook — שורה שעוצרת את הסקרול]

[בעיה — 1-2 שורות. כאב שהקורא מכיר]

[פתרון — 1-2 שורות. מה אתה מציע]

[Proof — מספר, ציטוט, לוגו]

[CTA + emoji] 👇

Israeli Price Psychology

Tactic	Why It Works in Israel
"בלי מנוי"	Israelis hate subscriptions. "חד פעמי" is magic.
₪ before $	Always show shekel price for Israeli audience
"מבצע"	Israelis love a deal. Even luxury buyers love feeling they got a deal.
"30 יום ניסיון חינם"	Risk reversal. Israelis are skeptical shoppers.
Comparison to alternatives	"הכלי הזה = ½ מהמחיר של [competitor]"

8. UI/UX Copy (Hebrew)

The Natural Israeli Version

English	❌ Academy	❌ Translated	✅ Israeli
Sign up	הירשם	הרשמה	צור חשבון
Log in	התחבר	כניסה למערכת	כניסה
Get started	התחל	ابدأ	בוא נתחיל
Learn more	למד עוד	גלה עוד	ספר לי עוד / פרטים נוספים
Buy now	קנה עכשיו	רכוש עתה	לרכישה
Add to cart	הוסף לסל	הוסף לעגלה	הוספה לסל
Free trial	תקופת ניסיון	ניסוי חינמי	נסו בחינם
Contact us	צור קשר	התקשר אלינו	דברו איתנו
Go back	חזור	שוב לאחור	חזרה
Error	שגיאה	אירעה שגיאה	אופס, משהו השתבש
Loading	טוען	אנא המתן	רגע...
Success	הצלחה	הפעולה הושלמה	מעולה! ✅
Are you sure?	האם אתה בטוח?	אנא אשר	בטוח?
No results	אין תוצאות	לא נמצאו פריטים	לא מצאנו כלום 🤷
Send	שלח	העבר	שליחה
Cancel	ביטול	בטל פעולה	ביטול
Delete	מחק	הסר	מחיקה
Save	שמור	שמירת נתונים	שמירה
Share	שתף	שתף עם אחרים	שיתוף

Microcopy (Error Messages)

Situation	❌ Formal	✅ Israeli
Wrong password	"הסיסמה שגויה"	"סיסמה לא נכונה. ננסה שוב?"
Network error	"אירעה שגיאת תקשורת"	"אופס, אין חיבור. תבדוק אינטרנט?"
Form incomplete	"נא למלא את כל שדות החובה"	"חסרים כמה פרטים — "
Email invalid	"כתובת הדואר אינה תקינה"	"האימייל נראה לא תקין"
Success	"הפעולה בוצעה בהצלחה"	"סבבה! 🎉" or "נשמר!"
404	"הדף המבוקש לא נמצא"	"הדף לא נמצא. אולי חיפשת משהו אחר?"

9. IDF Slang & Cultural References

Israeli culture is deeply shaped by mandatory military service. Using army slang (where appropriate) signals authenticity.

Common IDF-Origin Terms Used in Business

Term	Origin	Meaning in Business	Example
תכלס (tachles)	General slang	Bottom line, practically	"תכלס — מה ה-ROI?"
לתחזק (letachzek)	Maintenance	To maintain/manage	"לתחזק את המערכת"
בריף (brief)	IDF briefing	Quick update	"תן לי בריף על הפרויקט"
דיבריף (debrief)	IDF debriefing	Post-mortem	"נעשה דיבריף אחרי הלאנץ'"
סדר יום	IDF schedule	Agenda	"מה סדר היום לישיבה?"
מבצע (mivtza)	Military operation	Campaign/sale	"מבצע סוף שנה"
גיבוי (gibuy)	Military backup	Support/backup	"יש לנו גיבוי לDB?"
כוננות (konanut)	Military readiness	On-call	"מי בכוננות הלילה?"
חפ"ש (hafash)	Leave from army	Time off / break	"אני בחפ"ש השבוע"
סיירת (sayeret)	Special forces	Elite / top quality	"הצוות סיירת" (elite team)

When to Use Army References

✅ LinkedIn — "6 דברים שלמדתי כמפקד שעוזרים לי בניהול צוותים" ✅ Personal brand — Army service = credibility in Israeli culture ✅ Startup content — "גישת 8200" = innovation methodology

❌ International audience — Won't understand ❌ Arab-Israeli audience — Potentially alienating ❌ Formal corporate — Keep professional

10. Israeli Calendar — Content Timing

Major Holidays (Content Must Account For)

Holiday	When	Duration	Content Tone	Business Impact
ראש השנה	Sep-Oct	2 days	Celebratory, renewal	"שנה טובה" campaign. eCommerce peak.
יום כיפור	Sep-Oct	1 day	NO posting. Israel shuts down.	Even non-religious Israelis fast/disconnect.
סוכות	Sep-Oct	7 days	Festive, outdoor	Travel + home decor campaigns
חנוכה	Nov-Dec	8 days	Family, gifts, light	Gift campaigns. "Festival of Deals."
פורים	Feb-Mar	1 day	Humor! Costumes. Fun.	Creative/funny campaigns. Brands go wild.
פסח	Mar-Apr	7 days	Family, freedom, spring	Major cleaning/home campaigns. Food content.
יום הזיכרון	Apr-May	1 day	NO marketing. Sacred.	Brands that post = massive backlash.
יום העצמאות	Apr-May	1 day (after memorial)	Patriotic celebration	Immediately after memorial. BBQ campaigns.
שבועות	May-Jun	1 day	Dairy food, learning	Cheesecake recipes, educational content

Weekly Rhythm

Day	Israeli Reality	Content Strategy
Sunday	First workday (Israel's Monday)	Fresh content, motivation, weekly plans
Monday-Wednesday	Peak work days	Business content, tips, how-to
Thursday	Last "full" work day	End-of-week summaries, Friday prep
Friday morning	Half day, pre-Shabbat	Light content, feel-good, early closing
Friday afternoon	Shabbat prep	DO NOT post. People are offline.
Saturday	Shabbat	DO NOT post. Even secular Israelis disconnect.
Saturday night (מוצ"ש)	Israelis come back online	Engagement peaks. Great for interactive content.

יום כיפור & יום הזיכרון — The Two Sacred Days

These are non-negotiable:

יום כיפור: Zero posting. Zero. The entire country shuts down. Even atheists.
יום הזיכרון: Zero marketing, zero sales, zero "happy" content. Brands that accidentally post = crisis.
Transition from יום הזיכרון to יום העצמאות: This happens in one evening. Go from mourning to celebration. Don't post celebration too early — wait until the official siren/ceremony ends.

11. Israeli Price & Money Culture

Pattern	Reality
Price transparency	Israelis expect to see the price. Hidden pricing = distrust.
Negotiation culture	"כמה ל-10?" — even online, Israelis try to negotiate
Shekel first	Show ₪ for Israeli audience. $ = feels foreign.
VAT (מע"מ)	Must specify: כולל/לא כולל מע"מ. Legally required in many cases.
Installments (תשלומים)	Israelis love "3 תשלומים ללא ריבית" — credit card installments are a national habit
"חינם"	Most powerful word in Israeli marketing. Free shipping, free trial, free consultation.

12. Common Mistakes Matrix

Mistake	Severity	Fix
Using ניקוד (vowel marks) in digital content	High	Never. Makes text unreadable online.
Academy register in marketing	High	Use casual/semiformal Israeli Hebrew
"אנו" instead of "אנחנו"	Medium	Always "אנחנו"
"הינך" instead of "אתה"	High	"אתה/את" — always
Posting on Shabbat	Medium-High	No posting Friday PM → Saturday PM
Marketing on יום כיפור / יום הזיכרון	Critical	ZERO activity. No exceptions.
English where Hebrew exists	Medium	"יתרון" not "אדוונטג׳"
Translating American idioms	Medium	Find Israeli equivalent or drop
Ignoring gender	Medium	Hebrew is gendered — address it
Long paragraphs	Medium	1-2 lines max. Israelis scan.
Generic "Middle Eastern" approach	High	Israel is NOT "just another ME country"
Same content for all segments	Medium	Secular TLV ≠ Religious ≠ Russian-speaking
Formal when audience is casual	High	Match register to audience segment
Quotation marks: " " instead of ״ ״	Low	Use Hebrew gershayim ״ ״
Forgetting anti-spam law requirements	Critical	Legal fine ₪1,000 per recipient

Output Standards

When creating Hebrew content:

State register: "Casual (דיבורית)" or "Semiformal (תקנית-לייט)"
State audience segment: "Secular tech audience" or "Mainstream suburban"
Never use ניקוד in digital content
Israeli references — local examples, not translated American ones
Gender: State approach (masculine default / both forms / neutral phrasing)
RTL: All output properly right-to-left
Calendar check: Avoid Shabbat, יום כיפור, יום הזיכרון
Legal check: Email = anti-spam compliance (unsubscribe, sender info)
Hebrish level: Appropriate for audience (heavy for tech, light for mainstream)
Proofread for: סופיות (ם/ן/ך/ף/ץ), גרשיים ״ ״, spacing

References

references/slang-dictionary.md — 60+ Israeli slang terms: IDF origin, tech, social media, Gen Z (updated quarterly)
references/segments-deep-dive.md — 7 audience segments with demographics, language, platform priority, what works/fails

כי 9 מיליון ישראלים ראויים לתוכן שנשמע כמוהם — לא כמו ספר לימוד של כיתה ה'.

Contributing: Israeli native speakers — your slang updates, cultural corrections, and segment insights are welcome. Open an issue or PR at github.com/sanada123/openclaw-skills.

Hebrew Content Creator

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