Longread Writer
A pipeline for analytical writing. Structure first, facts second, voice third, self-critique last. Works for any subject — adapt the sources to the domain.
Output formats
| Format | Length | Where it goes |
|---|---|---|
| Short expert post | 300–600 words | social / a channel |
| Longform post | 800–1500 words | blog / newsletter |
| Deep analytical breakdown | 1500–3000 words | a standalone piece |
| Case study | 1000–2000 words | portfolio / blog |
Pipeline (4 phases)
Phase 1 — Cheap: angle & structure (don't write yet)
- Clarify if unclear: format? audience? any data/insights that must be included?
- State the central thesis in one sentence — what the reader walks away with.
- Propose a structure (3–5 blocks):
Hook: [a provocative fact / question / contradiction] Block 1: [name] Block 2: [name] … Conclusion / CTA: [what the reader should do] - Show the structure and confirm before Phase 2.
Phase 2 — Research: gather facts
Without specifics, the text is empty. For each block:
- Find 1–2 key facts/figures.
- Find 1 concrete example or case.
- Note the source (URL / dataset / first-hand).
Verification rule: every concrete number needs a source. Can't find one → write [need figure] and move on. Never invent a number.
Phase 3 — Write: section by section
Write in a plain, conversational voice, not an academic one.
- 2–4 sentences per thought, no more.
- Concrete: numbers, names, dates — not "many", "often", "significantly".
- No filler openers ("It should be noted that…", "Thus…").
- No AI-aesthetic ("In conclusion, it is worth noting…").
Each block's shape:
Claim (1 sentence — the block's point)
Evidence (fact / figure / example)
Why it matters
[transition to the next block]
Write the hook last (once you know what actually grabs after the body is done). Write section by section; show intermediate drafts if approval is useful.
Phase 4 — Devil's advocate: pre-publish check
Ask yourself 5 questions:
- "What if I'm wrong?" — is there a counterargument to the thesis? How do you handle it?
- "Where do I generalize without data?" — find "many", "as a rule", "obviously" — replace with specifics or cut.
- "What won't the reader get?" — any terms unexplained for a non-specialist?
- "What's stale?" — any data that may be outdated (>6 months)?
- "Why read to the end?" — is there an interest dip in the middle?
Make targeted edits, don't rewrite everything.
Final
- Title (for a post — first line as a bold headline).
- The text in the chosen format.
- If relevant: a note on what illustration/image type fits.
Anti-patterns
- ❌ Writing without a structure — always Phase 1 first.
- ❌ Facts without a source — better
[need figure]than an invented number. - ❌ Academic style ("this work is dedicated to…").
- ❌ A longread of generalities — if there's no concrete data, say so before writing.
- ❌ Skipping the devil's-advocate pass — that's where the weak spots are.
Examples of a strong hook
- "A prediction market paid traders $2.3M in one day. Half of it went to 12 wallets."
- "Everyone knows BTC correlates with macro. Nobody says how much — by timeframe it runs from 0.1 to 0.9."
- A specific number + a specific stake beats any abstract claim.