Agent Readiness Audit

Agent Readiness Audit

Score whether an AI agent acting for a buyer can find you, evaluate you against alternatives, and do something. This is a different question from whether an AI engine cites you in an answer, and the two come apart more often than people expect: a company can be well-cited in AI answers and still be impossible for an agent to transact with, because its pricing is a contact form and its content only exists after JavaScript runs.

The shift this anticipates is real but not yet fully arrived. Gartner projects that by 2028 a large majority of B2B buying will be intermediated by AI agents. Whether that specific figure lands, the direction is visible now: buyers already use AI to build shortlists, and a company an agent can't parse is a company that doesn't make the list.

The awkward part is that failure is silent. You don't get a bounce, a failed form, or a bad review. You're simply absent from a comparison you never knew happened.

When to use

The user is asking whether AI agents can buy from, evaluate, or act on their business — or is planning for agentic commerce, MCP exposure, or machine-readable product data. For whether AI engines cite their content, use seo-geo-aeo-audit or geo-content-optimization instead.

Before you start

1. Read the brand/product context (.agents/product-marketing.md) for what's sold and how.
2. Check rendering yourself. View-source a key page — not DevTools, which shows the post-JavaScript DOM. Search the raw HTML for a sentence you wrote. This one check decides most of the score.
3. Read robots.txt. Note which AI crawlers are allowed and which are blocked, and whether that was a decision or a default.
4. Try to buy your own product as a machine would — with no login, no human, and only what's on the public site.

Method

Five dimensions, weighted by what actually stops an agent:

Rendering is a hard gate, not a weighted factor. If content doesn't exist without JavaScript, the audit returns BLOCKED regardless of the total — because every other dimension is theoretical until an agent can read the page. The engine enforces this deliberately.

Published pricing carries the heaviest single weight after rendering. "Contact us for pricing" is a non-answer to a machine. Asked to compare options, an agent returns the numbers it can find — which are your competitors'. This is a commercial decision with a measurable cost, and worth making deliberately rather than inheriting.

See resources/agent-readiness-guide.md for each check in detail, the GEO distinction, the crawler-policy decision, and a worked example.

Run the engine

Paths assume you installed with npx skills add. From a clone of this repo, use skills/agent-readiness-audit/resources/… instead.

node .agents/skills/agent-readiness-audit/resources/agent-readiness.js        # demo — nothing passing
node .agents/skills/agent-readiness-audit/resources/agent-readiness.js --all  # everything passing
node .agents/skills/agent-readiness-audit/resources/agent-readiness.js --ssr --schema --pricing-public --self-serve
node .agents/skills/agent-readiness-audit/resources/agent-readiness.js --json --ssr --llms-txt
node .agents/skills/agent-readiness-audit/resources/agent-readiness.js --help

Add a flag for each check the site passes. It returns the score by dimension, gaps ranked by point cost with the fix for each, and a plain-language summary of what an agent can and cannot do today.

It's a self-assessment, not a crawl — it scores the answers you give it. That's a deliberate limitation: an automated check would produce a number without the user ever looking at their own raw HTML, and looking is most of the value. Verify each answer against the live site.

Workflow

1. Check rendering first. View-source, search for your own copy. If it isn't there, stop and fix that — the rest is academic.
2. Walk the five dimensions, answering honestly. Where you're unsure, check rather than assume; the score is only as good as the inputs.
3. Run the engine and read the verdict, not just the number. BLOCKED at 86 is worse than PARTIAL at 65.
4. Fix the hard blocker if there is one.
5. Then work the gap list in order — it's ranked by point cost, which approximates commercial cost.
6. Decide the pricing question explicitly. If pricing stays private, accept that you're excluded from agent-run price comparisons, and say so out loud rather than discovering it later.
7. Decide the crawler question explicitly. Blocking training crawlers while allowing retrieval crawlers is a coherent position; blocking everything by default usually isn't a position at all.
8. Re-audit after site changes. This degrades quietly — a framework upgrade that moves rendering client-side can undo the whole thing without any visible symptom.

Present the result

Lead with the verdict and any hard blocker, then the four-line "what an agent can do today" summary — that's the part that lands, because it's concrete. Then the ranked gaps.

Where the user's answers were uncertain, say which ones and how to verify them. A confident score built on guesses is worse than an honest partial one.

Guardrails & common mistakes

• This is not GEO. GEO asks whether an AI engine cites your content. This asks whether an agent can evaluate and transact. Both matter; conflating them means fixing the wrong thing.
• DevTools lies. It shows the rendered DOM. Use view-source or curl to see what a non-JavaScript agent actually receives.
• Don't fabricate the forecast. The machine-customer shift is directionally well-supported but the specific timelines are projections, not measurements. Present them as such.
• Blocking AI crawlers is a legitimate choice — for training crawlers especially. What's not legitimate is blocking them by accident and calling it strategy. Know which you've done.
• Structured data must match the visible page. Schema that contradicts the rendered content is a spam signal, not an optimisation.
• Agent-readiness doesn't replace human UX. Most of your buyers are still people. This is an additional surface, not a substitute.
• Beware the empty win. Adding llms.txt while the site renders client-side is decoration — you've published a map to content the agent still can't read.
• Re-check after every framework change. This is the failure mode most likely to bite: nothing visibly breaks, and you simply stop appearing.

Related AAJ resources

• Interactive tool: https://aajconsult.com/tools/seo-geo-readiness-scorer
• Interactive tool: https://aajconsult.com/tools/website-grader

Related skills

seo-geo-aeo-audit (whether AI engines cite you — the adjacent, different question) · geo-content-optimization (make content citable once it's readable) · pricing-and-packaging (the published-pricing decision this depends on) · website-conversion-audit (the human side of the same pages).

Credits

Original AAJ skill. The Agent Skills format and the marketing-skills catalog by Corey Haines (coreyhaines31/marketingskills, MIT) were references for structure; this skill is independently written and has no direct equivalent in the catalogs surveyed. See the repository README for the full reference list.