Keel Marketing — marketing lane router
Index, not an implementation. Routes the growth task; the specialist runs.
Deference — keel-v2 is the arbiter
Run the keel-v2 scan first. Most marketing copy is FAST. It flips HEAVY when real prices are computed (not copywritten), PII is collected, or analytics stores personal data (keel-v2 surfaces 1/3). Marketing claims still get the a11y + conformance tripwires when they land in a page.
Dispatch table
| When the task is… | Dispatch to | Type | Source |
|---|---|---|---|
| Copywriting, CRO, positioning, growth-engineering, campaign ops (~40 skills) | marketingskills |
plugin | coreyhaines31/marketingskills |
| SEO / GEO / AEO audit, schema, E-E-A-T, technical SEO, semantic clustering | claude-seo |
skill | AgriciDaniel/claude-seo |
| Triage LinkedIn DMs / inbox — flag which need a reply, draft responses | kondo |
MCP (hosted) | trykondo.com |
Precedence & overlap
- SEO lives in both
marketingskillsandclaude-seo. For a dedicated SEO/GEO task preferclaude-seo(deeper: 25 sub-skills). For SEO as part of a broader campaign, letmarketingskillsown it. - Copy that will ship into a page → after drafting, hand the page itself to
keel-design/fused-landingfor token-disciplined layout. - Want the copy to not read as AI-written → chain
keel-content→humanizeras a finishing pass.
If the target isn't installed
Say so; fall back to base Claude Code under keel-v2. kondo needs its browser
extension + account and cannot be faked. Install: ./install.sh marketing.
Sources: coreyhaines31/marketingskills · AgriciDaniel/claude-seo · trykondo.com (MCP). Upstreams unmodified.