Community Influencer Collab Brief

Influencer Collaboration Brief — HAQQ Campaign Compliance and Execution Guide

When to use this

Invoke when:

• A marketing or BD team is onboarding an influencer for a HAQQ campaign
• A new influencer partnership agreement needs to be structured
• A campaign compliance review requires a brief checklist before content goes live
• An influencer asks "what can I say?" or "what are the rules for this content?"
• A legal or compliance review of influencer content is needed before publication

Campaign objective (fill per campaign)

The brief must start with a clearly stated campaign objective so the influencer understands what success looks like:

• Awareness: reach the maximum number of lawyers / legal professionals in [geography]; not directly tied to sign-ups
• Trial conversion: drive qualified signups for the Louis free trial; tracked via unique UTM link or promo code
• Event promotion: drive registrations for a specific webinar, launch event, or competition
• Thought leadership: associate HAQQ with a specific topic (MENA legal AI, bar ethics, career development); soft call-to-action

The influencer should know the objective because it changes what good content looks like.

HAQQ messaging do's

Do say:

• "Louis is a legal AI tool that helps lawyers [draft / review / research] faster"
• "I use Louis for [specific task] — here's how it works in practice" (authentic use-case demonstration)
• "HAQQ built Louis specifically for MENA legal markets — it understands UAE law / Lebanese contracts / Arabic-language documents"
• "This is a sponsored post / partnership with HAQQ" (disclosure — mandatory)
• "You can try Louis free at [link]"

Do show:

• Real use cases that the influencer has personally tested
• Authentic limitations as well as strengths (credibility-building)
• Jurisdiction-specific value (e.g., "I tested it on a DIFC employment contract — here's what it found")

HAQQ messaging don'ts

Do not say:

• "Louis is an AI lawyer" or "Louis will handle your legal matters"
• "Louis guarantees [outcome]" or "Louis never makes mistakes"
• "Louis replaces a lawyer" (it augments, not replaces)
• Specific revenue, user count, or growth metrics unless expressly approved by HAQQ
• Any claim about HAQQ's funding status, valuation, or investor identity unless expressly approved

Do not do:

• Create content that gives specific legal advice on behalf of HAQQ
• Make comparative claims against named competitors without prior approval
• Imply bar association endorsement unless a specific agreement exists
• Use HAQQ customer names, case studies, or data without express permission

See also: messaging.banned-claims-consumer (the master list of prohibited claims).

Compliance approval flow

All content must follow this flow before publication:

1. Influencer drafts content → sends to HAQQ marketing contact for review
2. HAQQ marketing review (48-hour SLA for standard content; 24 hours for time-sensitive)
3. HAQQ legal / compliance sign-off (required for: claims about capabilities, comparative claims, jurisdiction-specific claims)
4. Influencer incorporates feedback → final version approval
5. Content goes live with mandatory disclosures in place
6. HAQQ confirms UTM / promo tracking is working

Emergency rule: if an influencer is under deadline pressure, HAQQ marketing can provide interim approval on condition that legal sign-off is obtained before a second publication (e.g., before a story is saved to highlights or a post is boosted).

Mandatory disclosure requirements

FTC (US) rules (if the influencer has a significant US audience):

• All sponsored posts must disclose the material connection: "#ad", "#sponsored", "Paid partnership with HAQQ"
• Disclosure must be clear and conspicuous — not buried in hashtags at the end of a long caption
• Video content: verbal disclosure at the beginning of the content, not only in the description

UAE / MENA rules:

• UAE National Media Council (NMC) requires disclosure of paid promotion on social media: "إعلان مدفوع" / "paid ad" label
• Saudi Authority for Intellectual Property and Communications Authority (Zakat, Tax and Customs Authority's digital advertising standards): similar disclosure requirement
• Lebanon: UAE and international standards are the practical benchmark for responsible disclosure even where local rules are less codified

LinkedIn-specific: use the "Partnership" badge for collaborative articles and paid posts where the platform provides this feature.

Payment and rights structure

The following are standard terms for HAQQ influencer agreements (negotiate variations through the partnerships team):

For the full commercial template, see [[community-partner-deal-templates]].

Influencer selection criteria for legal content

HAQQ should prioritize influencers who:

• Have a genuine legal professional background or credibly serve the legal professional audience
• Have demonstrated understanding of AI and technology (versus pure legal procedural content)
• Have audience demographics matching HAQQ's target (practicing lawyers, law students, in-house teams in MENA)
• Have engaged (not just large) audiences — engagement rate matters more than follower count for this niche

Red flags:

• Influencers who specialize in "legal advice" to consumers (risk of HAQQ being associated with unlicensed practice claims)
• Influencers with prior compliance violations on sponsored content
• Influencers whose audience is primarily outside HAQQ's target geography without a strong reason for the exception

Quality standards for delivered content

Before going live, all content is reviewed against:

1. Is the disclosure clear and prominent?
2. Are all claims accurate and approved?
3. Does the content show genuine product understanding (not just promotional surface)?
4. Is the tone consistent with HAQQ's professional brand (not hyperbolic or misleading)?
5. Are banned claims absent?

Related skills

• [[community-bar-association-co-host-webinar]]
• [[community-partner-deal-templates]]
• [[community-nvidia-inception-co-marketing]]
• [[academy-company-bio]]