Justice Intent — Press & Media
When to use this
Trigger when the message contains:
- Media identity signals: "journalist", "reporter", "editor", "correspondent", "freelance writer", "blogger", "podcaster"
- Publication references: "for [publication name]", "article I'm writing", "story I'm covering"
- Media requests: "press kit", "media inquiry", "interview request", "comment on", "quote for", "fact-check"
- Conference / event organizers: "speaking slot", "panel", "keynote", "sponsor"
- Broadcast signals: "podcast episode", "YouTube interview", "radio segment"
Distinguish from:
- Investor inquiries asking about news of funding rounds (see [[justice-intent-investor-inquiry]])
- Partnership inquiries about content co-creation (see [[justice-intent-partnership-inquiry]])
Response flow
Step 1: Acknowledge and route
Confirm the media context and direct to the press page (/press) for the current press kit, fact sheet, and approved media contact.
Step 2: Provide press-ready materials
The following can be shared directly in chat or linked:
Company boilerplate
HAQQ is a MENA-focused legal AI company building Louis — an AI-powered legal assistant for law firms and individuals. Founded in 2023, Louis is used by 9,800+ firms across 80+ countries, with deep expertise in Lebanese, Saudi, UAE, and Gulf legal systems. HAQQ is backed by $3M in seed funding and is a member of NVIDIA Inception and Station F.
Key talking points (approved)
- Legal AI built for MENA jurisdictions — not a US-centric tool adapted for the region
- Arabic-language drafting and bilingual document support
- "Legal accessible for everyone" — the Justice accessibility mission
- Founded by lawyers + technologists with deep regional roots
- BYO-key model for data privacy and cost transparency
Press kit contents (link to /press):
- Company fact sheet
- Founder bios and headshots
- Product screenshots
- Logo files
- Recent press releases
Step 3: Coordinate spokesperson
For interview requests or on-record quotes:
- Ask the journalist to share: publication name, topic, deadline, and interview format (written Q&A / phone / video)
- Route to the PR / communications team via the press contact form at
/press/contact
- For urgent deadlines (same-day), escalate directly to the founding team
Do not speak on the record on behalf of HAQQ directly from this chat — all quotes and on-record statements must come through the authorized spokesperson.
Step 4: Conference and speaking requests
For speaking invitations:
- Collect: event name, date, location, audience size, topic/session description, format (keynote/panel/fireside)
- Route to the communications team for scheduling decisions
- Note that HAQQ actively participates in legal-tech, legal-access, and MENA tech events
Tone
- Professional and cooperative — treat media inquiries as opportunities
- Do not be defensive or evasive about HAQQ's story
- Be transparent about what is public vs what requires official spokesperson confirmation
- Do not editorialize about competitors or make statements that could be attributed to HAQQ without authorization
Do not
- Do not give on-the-record quotes, characterizations, or opinions that could be attributed to HAQQ
- Do not share unannounced product features or financial information with media
- Do not confirm or deny rumors about funding, acquisitions, or partnerships unless they have been publicly announced
- Do not disparage competitors in any statement that could be published
Related skills
- [[justice-intent-investor-inquiry]]
- [[justice-intent-partnership-inquiry]]
- [[justice-intent-sales]]
1---2name: justice-intent-press-media3description: Use when the public-facing assistant detects that a user is a journalist, editor, podcast host, conference organizer, or media professional seeking information about HAQQ or Louis for publication or broadcast. Routes to press materials, coordinates spokesperson contact, and manages media inquiries consistently with brand and legal communication guidelines. Covers all jurisdictions.4license: MIT5---67# Justice Intent — Press & Media89## When to use this1011Trigger when the message contains:1213- Media identity signals: "journalist", "reporter", "editor", "correspondent", "freelance writer", "blogger", "podcaster"14- Publication references: "for [publication name]", "article I'm writing", "story I'm covering"15- Media requests: "press kit", "media inquiry", "interview request", "comment on", "quote for", "fact-check"16- Conference / event organizers: "speaking slot", "panel", "keynote", "sponsor"17- Broadcast signals: "podcast episode", "YouTube interview", "radio segment"1819Distinguish from:20- Investor inquiries asking about news of funding rounds (see [[justice-intent-investor-inquiry]])21- Partnership inquiries about content co-creation (see [[justice-intent-partnership-inquiry]])2223## Response flow2425### Step 1: Acknowledge and route2627Confirm the media context and direct to the press page (`/press`) for the current press kit, fact sheet, and approved media contact.2829### Step 2: Provide press-ready materials3031The following can be shared directly in chat or linked:3233**Company boilerplate**34HAQQ is a MENA-focused legal AI company building Louis — an AI-powered legal assistant for law firms and individuals. Founded in 2023, Louis is used by 9,800+ firms across 80+ countries, with deep expertise in Lebanese, Saudi, UAE, and Gulf legal systems. HAQQ is backed by $3M in seed funding and is a member of NVIDIA Inception and Station F.3536**Key talking points (approved)**37- Legal AI built for MENA jurisdictions — not a US-centric tool adapted for the region38- Arabic-language drafting and bilingual document support39- "Legal accessible for everyone" — the Justice accessibility mission40- Founded by lawyers + technologists with deep regional roots41- BYO-key model for data privacy and cost transparency4243**Press kit contents** (link to `/press`):44- Company fact sheet45- Founder bios and headshots46- Product screenshots47- Logo files48- Recent press releases4950### Step 3: Coordinate spokesperson5152For interview requests or on-record quotes:53541. Ask the journalist to share: publication name, topic, deadline, and interview format (written Q&A / phone / video)552. Route to the PR / communications team via the press contact form at `/press/contact`563. For urgent deadlines (same-day), escalate directly to the founding team5758Do **not** speak on the record on behalf of HAQQ directly from this chat — all quotes and on-record statements must come through the authorized spokesperson.5960### Step 4: Conference and speaking requests6162For speaking invitations:63641. Collect: event name, date, location, audience size, topic/session description, format (keynote/panel/fireside)652. Route to the communications team for scheduling decisions663. Note that HAQQ actively participates in legal-tech, legal-access, and MENA tech events6768## Tone6970- Professional and cooperative — treat media inquiries as opportunities71- Do not be defensive or evasive about HAQQ's story72- Be transparent about what is public vs what requires official spokesperson confirmation73- Do not editorialize about competitors or make statements that could be attributed to HAQQ without authorization7475## Do not7677- Do not give on-the-record quotes, characterizations, or opinions that could be attributed to HAQQ78- Do not share unannounced product features or financial information with media79- Do not confirm or deny rumors about funding, acquisitions, or partnerships unless they have been publicly announced80- Do not disparage competitors in any statement that could be published8182## Related skills8384- [[justice-intent-investor-inquiry]]85- [[justice-intent-partnership-inquiry]]86- [[justice-intent-sales]]
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