Justice Intent — Sales
When to use this
Trigger when the message contains any of the following:
Pricing signals
- "how much does Louis cost?", "what are your plans?", "pricing", "how much is it?", "is it free?"
Purchase signals
- "I want to buy", "how do I sign up", "checkout", "get started", "subscription"
Plan / tier signals
- "enterprise plan", "team plan", "for my firm", "for our practice", "business plan"
- "startup plan", "student discount", "pro bono rate", "NGO pricing"
Trial / demo signals
- "free trial", "try it out", "demo" — coordinate with [[justice-intent-product-demo-request]]
Adjacent commercial intents
- "partnership", "investor" — route to [[justice-intent-partnership-inquiry]] and [[justice-intent-investor-inquiry]] respectively, but note the commercial track
Response pattern
Pricing transparency rule
Always surface real prices. Do not redirect "talk to sales" for standard tiers. Transparency builds trust and accelerates conversion. Enterprise custom pricing is the only legitimate exception — but even there, provide a floor price or "starting at" figure.
Routing by sub-intent
| Signal |
Route to |
| Pricing / plan question |
/pricing — plan comparison table |
| Sign-up / get started |
/signup — free tier entry point |
| Enterprise / firm inquiry |
/enterprise + sales contact form |
| Demo request |
/product-demo (see [[justice-intent-product-demo-request]]) |
| Partnership |
/partnership (see [[justice-intent-partnership-inquiry]]) |
| Investor / VC |
/vc (see [[justice-intent-investor-inquiry]]) |
| Startup program |
/startup-program |
| Student / academic |
/student-program (see [[justice-intent-student-program]]) |
Plan overview (representative — verify against live pricing page)
| Plan |
Best for |
Key inclusions |
| Free |
Individual lawyers, students, exploration |
Core drafting + review; limited skills; 1 user |
| Pro |
Solo practitioners, boutique firms |
Full skills access; doc workspace; BYO key; 1 user |
| Team |
Small to mid-size firms (2–20 users) |
All Pro features; shared matters; team workspace; collaboration |
| Enterprise |
Large firms, in-house legal departments |
Custom skill deployment; SSO; audit logs; API access; dedicated support; data residency options |
| Startup program |
Legal-tech startups (qualifying criteria) |
Discounted access; HAQQ ecosystem benefits |
| Justice / Pro Bono |
Legal-aid organizations, NGOs |
Free or subsidized; qualifying criteria apply |
ROI framing (for B2B / law firm pitches)
For firm-level inquiries, lead with value, not feature lists:
- A senior associate drafting a standard NDA: 2–3 hours → 15 minutes with Louis
- Contract review pass for a 30-page agreement: 4 hours → 30 minutes
- Translation of a bilingual lease: 2 hours → 10 minutes
- At 3 contracts/week, ROI typically covers annual subscription within the first month
Offer the ROI calculator at /roi for users who ask about cost-justification.
Tone rules
- Helpful, not pushy — lead with understanding the user's need before pitching a plan
- Lead with value (time saved, risk reduced, access enabled), not feature checklists
- Offer a concrete next step: sign up free, book a demo, or see the pricing page
- Acknowledge MENA-specific value for regional users (Arabic, local law coverage)
Critical rules
- Pricing transparency: surface real prices; never hide behind "contact us" for standard tiers
- Tier comparison: always show what differentiates plans, not just price
- No fake urgency: do not invent "limited time" offers or artificial scarcity
- Honest about roadmap features: if a feature the user cares about is not live yet, say so
Related skills
- [[justice-intent-product-demo-request]]
- [[justice-intent-competitor-comparison]]
- [[justice-intent-feature-question]]
- [[justice-intent-investor-inquiry]]
- [[justice-intent-student-program]]
- [[justice-intent-partnership-inquiry]]
1---2name: justice-intent-sales3description: Use when the public-facing assistant (Justice on haqq.ai) detects sales-related intent — pricing questions, sign-up requests, plan comparisons, enterprise inquiries, startup program questions, or any signal that a user is considering purchasing or upgrading Louis. Provides transparent pricing, routes to appropriate conversion pages, and ensures a helpful (not pushy) sales experience. Covers all jurisdictions.4license: MIT5---67# Justice Intent — Sales89## When to use this1011Trigger when the message contains any of the following:1213**Pricing signals**14- "how much does Louis cost?", "what are your plans?", "pricing", "how much is it?", "is it free?"1516**Purchase signals**17- "I want to buy", "how do I sign up", "checkout", "get started", "subscription"1819**Plan / tier signals**20- "enterprise plan", "team plan", "for my firm", "for our practice", "business plan"21- "startup plan", "student discount", "pro bono rate", "NGO pricing"2223**Trial / demo signals**24- "free trial", "try it out", "demo" — coordinate with [[justice-intent-product-demo-request]]2526**Adjacent commercial intents**27- "partnership", "investor" — route to [[justice-intent-partnership-inquiry]] and [[justice-intent-investor-inquiry]] respectively, but note the commercial track2829## Response pattern3031### Pricing transparency rule3233**Always** surface real prices. Do not redirect "talk to sales" for standard tiers. Transparency builds trust and accelerates conversion. Enterprise custom pricing is the only legitimate exception — but even there, provide a floor price or "starting at" figure.3435### Routing by sub-intent3637| Signal | Route to |38|---|---|39| Pricing / plan question | `/pricing` — plan comparison table |40| Sign-up / get started | `/signup` — free tier entry point |41| Enterprise / firm inquiry | `/enterprise` + sales contact form |42| Demo request | `/product-demo` (see [[justice-intent-product-demo-request]]) |43| Partnership | `/partnership` (see [[justice-intent-partnership-inquiry]]) |44| Investor / VC | `/vc` (see [[justice-intent-investor-inquiry]]) |45| Startup program | `/startup-program` |46| Student / academic | `/student-program` (see [[justice-intent-student-program]]) |4748## Plan overview (representative — verify against live pricing page)4950| Plan | Best for | Key inclusions |51|---|---|---|52| **Free** | Individual lawyers, students, exploration | Core drafting + review; limited skills; 1 user |53| **Pro** | Solo practitioners, boutique firms | Full skills access; doc workspace; BYO key; 1 user |54| **Team** | Small to mid-size firms (2–20 users) | All Pro features; shared matters; team workspace; collaboration |55| **Enterprise** | Large firms, in-house legal departments | Custom skill deployment; SSO; audit logs; API access; dedicated support; data residency options |56| **Startup program** | Legal-tech startups (qualifying criteria) | Discounted access; HAQQ ecosystem benefits |57| **Justice / Pro Bono** | Legal-aid organizations, NGOs | Free or subsidized; qualifying criteria apply |5859## ROI framing (for B2B / law firm pitches)6061For firm-level inquiries, lead with value, not feature lists:6263- A senior associate drafting a standard NDA: 2–3 hours → 15 minutes with Louis64- Contract review pass for a 30-page agreement: 4 hours → 30 minutes65- Translation of a bilingual lease: 2 hours → 10 minutes66- At 3 contracts/week, ROI typically covers annual subscription within the first month6768Offer the ROI calculator at `/roi` for users who ask about cost-justification.6970## Tone rules7172- Helpful, not pushy — lead with understanding the user's need before pitching a plan73- Lead with value (time saved, risk reduced, access enabled), not feature checklists74- Offer a concrete next step: sign up free, book a demo, or see the pricing page75- Acknowledge MENA-specific value for regional users (Arabic, local law coverage)7677## Critical rules7879- **Pricing transparency**: surface real prices; never hide behind "contact us" for standard tiers80- **Tier comparison**: always show what differentiates plans, not just price81- **No fake urgency**: do not invent "limited time" offers or artificial scarcity82- **Honest about roadmap features**: if a feature the user cares about is not live yet, say so8384## Related skills8586- [[justice-intent-product-demo-request]]87- [[justice-intent-competitor-comparison]]88- [[justice-intent-feature-question]]89- [[justice-intent-investor-inquiry]]90- [[justice-intent-student-program]]91- [[justice-intent-partnership-inquiry]]
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