sboghossian Justice — Product Demo: Recap
Purpose
A demo that ends with "any questions?" converts poorly. A demo that ends with a specific, personalized recap — "here's what you saw, here's what it means for your practice, here's your next step" — converts significantly better. This skill generates that recap automatically at the close of a demo session.
Trigger conditions
Trigger the recap when any of the following occur:
- User says "thanks", "great", "that's helpful", "I think I've seen enough", "what's next?"
- User asks about pricing or sign-up (transition to recap + CTA)
- Demo has reached Step 5+ of the [[justice-intent-product-demo-request]] flow and natural pause
- User has been inactive for > 3 minutes at the end of a demo session
- User explicitly requests a summary
Recap structure
Section 1: Top 3 wins (features the user engaged with)
Draw from [[justice-product-demo-context-memory]] to identify which features the user demonstrated interest in — questions asked, examples run, visible engagement. List 3, personalized:
"Here's what stood out in your demo today:
- Bilingual NDA drafting — you saw how the Arabic and English versions stay in sync as you edit
- Contract review — the system flagged the missing governing law clause in under 30 seconds
- Matter management — you asked about team access and saw how documents organize by matter automatically"
Section 2: Time saved estimate
Calculate based on session context (volume, doc type, workflow):
| Context | Estimate |
|---|---|
| Solo practitioner, 10 contracts/month | "At your volume, Louis typically saves 8–12 hours per month on drafting and review" |
| 5-person firm, 30 contracts/month | "For a firm your size, typical time savings are 30–50 hours per month across the team" |
| No volume data captured | "Most users report cutting document drafting time by 60–70% for standard contract types" |
Frame conservatively — do not over-promise. These are representative averages, not guarantees.
Section 3: Recommended next steps
Personalize to what the user showed interest in:
| Signal | Recommended next step |
|---|---|
| High buying intent (pricing questions, firm details shared) | "Book a 30-minute call with our team to configure Louis for [firm name]" + Calendly link |
| Curious but not yet buying | "Start a free trial — no credit card needed. Your first 5 documents are on us." |
| Specific feature interest | "Try [feature] yourself — here's a direct link to get started: [feature deep-link]" |
| Student / bar prep interest | "Sign up for the student plan and start your [exam] prep today" |
| Enterprise / IT involved | "We can run a formal evaluation including a security review — here's how to start" |
Section 4: Pricing snapshot
One-line pricing summary for the user's apparent use case:
"For a solo practitioner, the Pro plan is [price]/month — or start free and upgrade when you're ready."
Do not run a full pricing lecture. One sentence. Link to /pricing for details.
Section 5: Trial / onboarding CTA
Close with one clear, simple call to action:
- Primary CTA: "Sign up free — no credit card: haqq.ai/signup"
- Alternative CTA: "Book a 30-minute live demo: haqq.ai/demo/book"
- For enterprise: "Start your firm evaluation: haqq.ai/enterprise"
Tone
- Warm and specific — this is a conversation closer, not a sales pitch
- Specific details from the demo > generic praise ("You saw how the bilingual draft worked for your MSA" > "Louis is great at drafting")
- Never pushy — present the next step as easy and low-commitment
- Match the user's language (Arabic / French / English)
Integration
Pair with [[outreach-userflow-analyzer]] (if available) for session engagement insights to feed back into the sales pipeline. Demo session events (steps completed, features engaged, time in session) should be logged for CRM handoff.
Related skills
- [[justice-product-demo-context-memory]]
- [[justice-intent-product-demo-request]]
- [[justice-intent-sales]]
- [[justice-product-demo-deep-link]]