Messaging — Surface Rule: LinkedIn Launch Post
When this applies
This skill applies to LinkedIn posts announcing a product launch, major update, funding announcement, partnership, or milestone from the company's LinkedIn page or the founder/CEO's personal LinkedIn account. It also governs sponsored LinkedIn content that appears in the form of a post. LinkedIn launch posts have outsized impact in the legal tech sector — they are seen by lawyers, investors, media, and regulators simultaneously.
Behavior — The LinkedIn Dual-Audience Rule
LinkedIn is a mixed professional audience. A post from a legal AI company's LinkedIn will be seen by:
- Lawyers (partners, associates, in-house counsel) evaluating the product
- Legal tech investors and analysts
- General professionals and potential consumer users
- Journalists and regulators
Apply both consumer and lawyer messaging rules. The post must not contain claims banned on either surface. Use the bridge line as the guiding frame.
Post Structure — Launch Announcement
A compliant LinkedIn launch post follows this structure:
1. Hook (first 1–2 lines — visible before "see more")
- The first two lines are critical: they determine whether someone expands the post
- Lead with a problem statement, a milestone, or the "why now"
- Allowed: "Today we're launching [X] — built for legal professionals who spend too many hours on [pain point]."
- Allowed: "Legal understanding shouldn't require a law degree."
- Avoided: "Disrupting the legal industry" (overused; generic; triggers skepticism from lawyer audience)
2. What It Is (short product description)
- 2–4 sentences; stay within the bridge line
- State what the product does, not what the AI technology is
- Include jurisdictional scope if relevant: "covering Lebanon, UAE, KSA, DIFC, and ADGM from day one"
- Use factual capability framing: "drafts, reviews, and explains" — not "replaces"
3. Who It's For (audience framing)
- Both audiences when relevant: "For legal professionals who want to move faster — and for everyone who deserves to understand the law."
- If the launch is specifically a professional feature, focus on that audience but include a bridge-line nod to the broader mission
4. Social Proof (optional but powerful)
- Include one pre-approved quote from a beta user or partner if available
- All quotes must be pre-approved per [[messaging-hard-rule-preapproved-press-quotes-only]]
- Format: "Name, Role at Firm: '[quote]'"
- Never fabricate or attribute quotes before receiving written approval
5. Call to Action
- Clear, specific, and low-friction: "Try it free at [link]" / "Request early access" / "Read more about what we built"
- Avoid: "Get your free legal advice today" — banned
6. Hashtags
- Use 3–5 targeted hashtags: #LegalTech, #LegalAI, #MENA, #LegalInnovation, #[JurisdictionSpecific]
- Avoid spam-style hashtag lists
- Avoid: #LegalAdvice — associates the product with professional legal advice services
Compliance Requirements
Before any LinkedIn launch post is published:
- Full compliance check via [[messaging-compliance-checker]] — all four passes
- Any quotes included verified via [[messaging-hard-rule-preapproved-press-quotes-only]]
- Any new metrics or capability claims verified via [[messaging-hard-rule-bible-signoff-required]]
- Bridge line consistency confirmed
Tone
| Dimension |
Guidance |
| Register |
Professional, confident — not breathless or hyperbolic |
| Voice |
Founder/company voice — honest about what the product is and isn't |
| Length |
150–350 words for a launch post; longer is allowed if substance warrants it |
| Lawyer sensitivity |
Do not position as a threat to legal employment; use augmentation framing throughout |
| Consumer accessibility |
Avoid heavy legalese; the post will be seen by non-lawyers too |
Examples
Strong launch post opening:
"Today we're launching Louis — a legal AI assistant built for MENA's legal landscape. Lebanon, UAE, KSA, DIFC, ADGM. Multi-jurisdiction from day one."
Weak (avoid):
"Say goodbye to expensive lawyers! Louis is here to disrupt legal services forever."
Strong product description:
"Louis drafts contracts, reviews documents, and explains legal concepts — in plain English and Arabic. For law firms, it's a workbench. For everyone else, it's a guide."
Weak:
"Louis replaces the need for legal advice for most situations."
Related skills
- [[messaging-compliance-checker]]
- [[messaging-bridge-line]]
- [[messaging-allowed-claims-lawyer]]
- [[messaging-allowed-claims-consumer]]
- [[messaging-banned-claims-lawyer]]
- [[messaging-hard-rule-preapproved-press-quotes-only]]
1---2name: messaging-surface-rule-linkedin-launch-post3description: Use when drafting a LinkedIn post to announce a product launch, major feature release, funding round, or partnership for a legal AI assistant. Defines the structure, claim standards, tone, and compliance requirements for LinkedIn organic content from the company account or founder's personal account. LinkedIn has a dual audience (lawyers and non-lawyers) and a professional register; apply both consumer and lawyer messaging rules simultaneously unless the post is explicitly targeted to one audience.4license: MIT5---67# Messaging — Surface Rule: LinkedIn Launch Post89## When this applies1011This skill applies to LinkedIn posts announcing a product launch, major update, funding announcement, partnership, or milestone from the company's LinkedIn page or the founder/CEO's personal LinkedIn account. It also governs sponsored LinkedIn content that appears in the form of a post. LinkedIn launch posts have outsized impact in the legal tech sector — they are seen by lawyers, investors, media, and regulators simultaneously.1213---1415## Behavior — The LinkedIn Dual-Audience Rule1617LinkedIn is a **mixed professional audience**. A post from a legal AI company's LinkedIn will be seen by:18- Lawyers (partners, associates, in-house counsel) evaluating the product19- Legal tech investors and analysts20- General professionals and potential consumer users21- Journalists and regulators2223Apply **both** consumer and lawyer messaging rules. The post must not contain claims banned on either surface. Use the bridge line as the guiding frame.2425---2627## Post Structure — Launch Announcement2829A compliant LinkedIn launch post follows this structure:3031### 1. Hook (first 1–2 lines — visible before "see more")32- The first two lines are critical: they determine whether someone expands the post33- Lead with a problem statement, a milestone, or the "why now"34- Allowed: "Today we're launching [X] — built for legal professionals who spend too many hours on [pain point]."35- Allowed: "Legal understanding shouldn't require a law degree."36- Avoided: "Disrupting the legal industry" (overused; generic; triggers skepticism from lawyer audience)3738### 2. What It Is (short product description)39- 2–4 sentences; stay within the bridge line40- State what the product does, not what the AI technology is41- Include jurisdictional scope if relevant: "covering Lebanon, UAE, KSA, DIFC, and ADGM from day one"42- Use factual capability framing: "drafts, reviews, and explains" — not "replaces"4344### 3. Who It's For (audience framing)45- Both audiences when relevant: "For legal professionals who want to move faster — and for everyone who deserves to understand the law."46- If the launch is specifically a professional feature, focus on that audience but include a bridge-line nod to the broader mission4748### 4. Social Proof (optional but powerful)49- Include one pre-approved quote from a beta user or partner if available50- All quotes must be pre-approved per [[messaging-hard-rule-preapproved-press-quotes-only]]51- Format: "Name, Role at Firm: '[quote]'"52- Never fabricate or attribute quotes before receiving written approval5354### 5. Call to Action55- Clear, specific, and low-friction: "Try it free at [link]" / "Request early access" / "Read more about what we built"56- Avoid: "Get your free legal advice today" — banned5758### 6. Hashtags59- Use 3–5 targeted hashtags: #LegalTech, #LegalAI, #MENA, #LegalInnovation, #[JurisdictionSpecific]60- Avoid spam-style hashtag lists61- Avoid: #LegalAdvice — associates the product with professional legal advice services6263---6465## Compliance Requirements6667Before any LinkedIn launch post is published:68691. Full compliance check via [[messaging-compliance-checker]] — all four passes702. Any quotes included verified via [[messaging-hard-rule-preapproved-press-quotes-only]]713. Any new metrics or capability claims verified via [[messaging-hard-rule-bible-signoff-required]]724. Bridge line consistency confirmed7374---7576## Tone7778| Dimension | Guidance |79|-----------|----------|80| Register | Professional, confident — not breathless or hyperbolic |81| Voice | Founder/company voice — honest about what the product is and isn't |82| Length | 150–350 words for a launch post; longer is allowed if substance warrants it |83| Lawyer sensitivity | Do not position as a threat to legal employment; use augmentation framing throughout |84| Consumer accessibility | Avoid heavy legalese; the post will be seen by non-lawyers too |8586---8788## Examples8990**Strong launch post opening:**91> "Today we're launching Louis — a legal AI assistant built for MENA's legal landscape. Lebanon, UAE, KSA, DIFC, ADGM. Multi-jurisdiction from day one."9293**Weak (avoid):**94> "Say goodbye to expensive lawyers! Louis is here to disrupt legal services forever."9596**Strong product description:**97> "Louis drafts contracts, reviews documents, and explains legal concepts — in plain English and Arabic. For law firms, it's a workbench. For everyone else, it's a guide."9899**Weak:**100> "Louis replaces the need for legal advice for most situations."101102---103104## Related skills105106- [[messaging-compliance-checker]]107- [[messaging-bridge-line]]108- [[messaging-allowed-claims-lawyer]]109- [[messaging-allowed-claims-consumer]]110- [[messaging-banned-claims-lawyer]]111- [[messaging-hard-rule-preapproved-press-quotes-only]]
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