sboghossian Press List — Enriched
A raw list of publication names is not a press list. An enriched press list includes the specific journalist, their beat, their recent relevant coverage, the publication's domain rating, the right contact method, and a personalisation hook for the pitch. This skill produces the enriched format and explains how to maintain it.
Purpose
Produce and maintain an enriched press list that enables:
- Personalised pitches to specific journalists (not generic "To the editor")
- Prioritised outreach by domain authority and audience fit
- Coverage tracking across the press contacts
- Campaign-ready input for [[outreach-backlink-pr-campaign]]
Enriched record schema
Each entry in the enriched press list contains:
| Field | Description | Example |
|---|---|---|
| Publication | Full name | Legaltech News |
| URL | Domain | legaltechnews.com |
| Region | Geographic focus | US/Global |
| Audience | Who reads it | Legal professionals, LegalOps, GC |
| Beat | Topic coverage relevant to legal AI | AI + legal, legal ops, legal tech |
| Journalist name | Specific contact | Jane Doe |
| Journalist title | Their role | Senior Reporter |
| Contact | Email or DM handle | jdoe@legaltechnews.com |
| Recent coverage | Title of relevant recent article | "AI tools for mid-size law firms" (Jan 2026) |
| DR | Domain rating (Ahrefs) | 72 |
| Monthly traffic | Estimated | 120,000 |
| Outreach status | Not contacted / Pitched / Responded / Published | Not contacted |
| Notes | Personal connection, past coverage, specific interest | Covered our competitor in 2025 |
Enrichment process
Step 1 — Seed the list
Start with the base lists:
- MENA publications: [[outreach-press-list-mena]]
- European publications: [[outreach-press-list-europe]]
- Global legal-tech: see below
Step 2 — Research journalists
For each publication:
- Find the journalist who covers legal technology or the relevant practice area
- Identify their 3 most recent relevant articles
- Note their email (from the publication's contact page or LinkedIn)
- Note any personal angle (conference speaker, prior quote about AI, etc.)
Step 3 — Score by priority
Priority Score = (DR weight × 0.4) + (Audience fit × 0.4) + (Journalist accessibility × 0.2)
Where:
- DR weight: DR 70+ = 3; DR 50–70 = 2; DR 30–50 = 1
- Audience fit: Primary (lawyers/GC) = 3; Secondary (legal-tech) = 2; Tertiary (general business) = 1
- Journalist accessibility: Direct email = 3; LinkedIn active = 2; Only via submission form = 1
Step 4 — Maintain freshness
Press lists go stale fast — journalists move between publications. Refresh:
- Full list: quarterly
- Active contacts (pitched or responded): monthly
- Beat verification: before each campaign
Global legal-tech publications (always include)
| Publication | Focus | DR | Contact approach |
|---|---|---|---|
| Legaltech News | Legal technology, US focus | 72 | Direct journalist pitches |
| Legal Futures | UK legal sector, tech and innovation | 65 | Editor submissions |
| Artificial Lawyer | AI and legal specifically | 58 | Editor + journalist |
| CLOC (State of the Industry) | Legal operations | N/A (org) | Member relations |
| Above the Law | US legal profession | 78 | Contributor submissions |
| The American Lawyer | US big law | 75 | Press releases + journalist pitches |
| Law.com International | International legal | 80 | International desk |
| Legal IT Insider | Legal technology UK/EU | 55 | Editor email |
Outreach tracking
Maintain a campaign status column and update after every contact:
| Status | Meaning |
|---|---|
| Not contacted | New lead — not yet pitched |
| Pitched D0 | Initial pitch sent |
| Pitched D7 | Follow-up sent |
| Pitched D14 | Final follow-up sent |
| Responded | Journalist engaged — in conversation |
| Published | Coverage placed — log the URL and date |
| Declined | Passed or not interested — note reason |
| Inactive | Not responded after 3 contacts — retry in 90 days |
Related skills
- [[outreach-press-list-mena]]
- [[outreach-press-list-europe]]
- [[outreach-backlink-pr-campaign]]
- [[outreach-inbox-scan]]
- [[outreach-growth-agent-runner]]