sboghossian Video Asset Library
Video is underutilised in legal AI marketing: most competitors rely on text and static graphics. A well-produced 90-second explainer video converts better than a 1,000-word landing page for the majority of professional audiences. A structured video library serves both marketing and product education — the same content that explains the product to a potential user also trains new team members. This skill governs how to build and maintain that library.
Purpose
Build and maintain a structured library of video assets that:
- Explains the product and its key capabilities to prospective users
- Provides jurisdictional and practice-area-specific educational content
- Supports the press and partner outreach effort (video press kits)
- Drives organic growth through YouTube/LinkedIn/platform SEO
Video asset types
1. Product explainer (60–90 seconds)
The highest-priority video. Answers: "What is this product, who is it for, and why does it matter?"
Structure:
- 0–10s: hook — the problem (a MENA lawyer facing a multi-jurisdiction NDA at 11pm)
- 10–40s: the product in action — screen recording of the most impressive capability
- 40–70s: the benefit — what the user gets (speed, accuracy, coverage)
- 70–90s: CTA — "Try it free at [domain]"
Production requirements: professional narration or on-camera spokesperson; clean screen recording with no debug tools visible; brand-consistent colour scheme.
2. Feature walkthroughs (2–5 minutes)
One video per major feature:
- Contract review walkthrough
- Multi-jurisdiction comparison tool
- NDA drafting assistant
- IRAC analysis output
Format: screen recording with voiceover. These are primarily used in onboarding sequences and help centre content.
3. Jurisdiction explainers (3–5 minutes educational)
Short educational videos on key legal topics for the target audience:
- "UAE Employment Law in 5 Minutes"
- "DIFC vs UAE Onshore: Which Court?"
- "Non-Compete Clauses in KSA: What You Need to Know"
These drive SEO on YouTube and LinkedIn. They demonstrate expertise without being purely promotional.
Legal accuracy standard: these videos make legal statements — every statement must be verified and current. Add a disclaimer: "This video is for informational purposes only and does not constitute legal advice."
4. Case studies / testimonials (1–3 minutes)
Interview format with a named user (GC, managing partner, or legal associate):
- The problem they faced
- How they used the product
- The outcome
For legal professionals: get explicit written consent before naming them or their firm. Many lawyers cannot endorse products publicly due to bar association rules.
5. Conference / event content (variable)
Conference talks, demo recordings, panel discussions. Archive and repurpose:
- Full talk on YouTube
- 60-second highlight clip for social
- Quote cards from the talk (see [[outreach-haqq-ai-viz]])
Library structure
Organise the video library with a consistent naming and metadata schema:
| Field | Description | Example |
|---|---|---|
| Asset ID | Sequential or structured ID | VID-2026-001 |
| Title | Descriptive title | "UAE Non-Compete Clauses Explained" |
| Type | Explainer / Walkthrough / Case study / Conference | Explainer |
| Duration | HH:MM:SS | 00:04:23 |
| Jurisdiction(s) | Target jurisdiction | UAE |
| Practice area | Relevant practice area | Employment |
| Status | Draft / Review / Published | Published |
| Publish date | Date live | 2026-03-15 |
| URLs | YouTube, LinkedIn, internal CDN | [links] |
| SEO keywords | Target keywords for video SEO | "UAE employment law", "non-compete UAE" |
| Transcript | Full transcript (for accessibility + SEO) | [file link] |
| Thumbnail | Custom thumbnail file | [file link] |
Production guidelines
Screen recordings:
- Resolution: 1920×1080 minimum (4K preferred for 2026)
- Clean browser/desktop — hide bookmarks, extensions, personal data
- Use a test account, not a production account with real client data
- Cursor highlighting enabled
On-camera:
- Professional background or branded virtual background
- Stable lighting (ring light or two-point setup)
- Audio: USB condenser microphone; eliminate background noise
Narration/voiceover:
- Script reviewed for legal accuracy before recording
- Avoid legal jargon for explainer videos aimed at non-lawyers
- Pace: 130–150 words per minute for educational content
Distribution
| Platform | Content type | Frequency |
|---|---|---|
| YouTube | All video types | All videos; SEO-optimised titles/descriptions |
| Explainers, case studies, conference clips | 2× per month | |
| Product website | Explainer + feature walkthroughs | Embedded on landing page and help centre |
| Email campaigns | Explainer for onboarding sequences | Linked in first onboarding email |
YouTube SEO: title format "[Jurisdiction] + [Topic] + [Year]". Description: first 150 characters are the snippet — lead with the most important information. Add timestamps for videos over 3 minutes.
Accessibility
All videos must have:
- Closed captions (auto-generated then reviewed for legal terminology accuracy)
- Transcripts published alongside the video
- For Arabic-language content: Arabic subtitles reviewed by a native Arabic speaker with legal knowledge
Legal accuracy compliance
Every video that makes a legal statement must:
- Be reviewed by a qualified lawyer before publication
- Include a verbal disclaimer: "This content is for informational purposes only and does not constitute legal advice."
- Be dated — legal rules change, and viewers need to know when the content was produced
- Be reviewed and updated (or marked "may be outdated") when the underlying law changes
Related skills
- [[outreach-haqq-ai-viz]]
- [[outreach-blog-preview-renderer]]
- [[outreach-growth-agent-runner]]
- [[outreach-backlink-pr-campaign]]