Sea AI Brand

SEA.AI Brand Skill

Source of truth: Brand Book 2025 (stored at Brand info alt/Brand Book 2025.pdf)

🧭 Quick Router — Find Your Reference File

What are you building? Find your row, open the reference file, then read the full guide:

⚠️ Before you start: Read the relevant reference file + the "Core Brand" section below (colors, fonts, rules).

Core Brand — The Non-Negotiables

7 Official Colors (Brand Book p.15)

FOCUS RED    #CB0D00   RGB 203/13/0    Pantone 186      ← primary accent
NIGHT BLUE   #0B1731   RGB 11/23/45    Pantone 289      ← dark backgrounds
OCEAN TEAL   #06404C   RGB 6/64/76     Pantone 548      ← product/secondary (Brand Book name: "Ocean Green" — visually a dark teal, NOT a green)
SKY GREY     #7B9194   RGB 123/145/148 Pantone 443      ← muted text, captions
FOG WHITE    #DFDED9   RGB 223/222/217 Pantone Cool Gray 1C ← warm backgrounds
BLACK        #000000   ← body text on light backgrounds
WHITE        #FFFFFF   ← standard content background

Any other color is off-brand. No exceptions. Banned colors from old templates: #0099CC, #FDBE00, #A8C652, #F26B43.

Color Usage Rules

FOCUS RED (#CB0D00)
  ✅ Section labels (ALL CAPS), thin accent lines, CTA buttons, alert states, page numbers on dark
  ❌ Never as large background fill, never behind the logo

NIGHT BLUE (#0B1731)
  ✅ Title slide backgrounds, section dividers, dark panel halves, table header rows
  ❌ Not for body text backgrounds on content slides

OCEAN TEAL (#06404C)  — Brand Book name: "Ocean Green", visually a dark teal
  ✅ Table header rows, secondary label backgrounds, brand card tables
  ❌ Not for primary headings or body text
  ❌ Never describe or use as "green" — it is a dark teal/navy tone

SKY GREY (#7B9194)
  ✅ Captions, footer text, muted secondary labels
  ❌ Not for main body text (too low contrast)

WHITE (#FFFFFF) — default content background
BLACK (#000000) — default body text

Typography

Font: Barlow Semi Condensed (Google Fonts)

• Files: assets/BarlowSemiCondensed-Bold.ttf, assets/BarlowSemiCondensed-Regular.ttf
• Web: https://fonts.googleapis.com/css2?family=Barlow+Semi+Condensed:wght@400;700&display=swap
• Fallback for code/PPTX: Arial Narrow
• Fallback for system rendering: DejaVu Sans Condensed

Bold (700)   → Section labels, headings, table headers, emphasis
Regular (400) → Body text, captions, descriptions

Case rules:

• Short headlines: ALL CAPS
• Normal headlines: Sentence case (not title case)
• Section labels: ALWAYS ALL CAPS FOCUS RED
• Body: normal sentence case

Logo

• Files: assets/Logo SEA.AI black RGB.jpg (light bg), assets/Logo SEA.AI White RGB.svg (dark bg)
• Always top-right corner on documents/slides
• Letter-spaced: S E A . A I + cursor icon [--]
• Never on Focus Red background, never distorted or recolored

Design Principles

✅ White background for content (not dark unless section divider)
✅ Left-align body text and titles
✅ Generous white space — breathing room is brand
✅ Red line element to structure content (thin, purposeful)
✅ Section labels: ALL CAPS, Focus Red, Barlow Semi Condensed Bold
✅ Footer on every page: document label + "SEA.AI CONFIDENTIAL" in Sky Grey
❌ No gradients
❌ No drop shadows
❌ No decorative elements
❌ No centering body text
❌ No bold body text (bold only for labels/headers)

Brand Messaging (quick ref)

• Tagline: "NOW YOU SEE."
• Claim: "Machine Vision for Safety & Security at Sea."
• Vision: "Help save lives at sea through artificial intelligence."
• Character: Technology Pioneer | Vigilant & Reliable | Agile & Dynamic | Collaborative & Connected

Asset Paths

assets/BarlowSemiCondensed-Bold.ttf    ← always use for Python/Pillow rendering
assets/BarlowSemiCondensed-Regular.ttf ← always use for Python/Pillow rendering
assets/Logo SEA.AI black RGB.jpg       ← on white/light backgrounds
assets/Logo SEA.AI White RGB.svg       ← on dark backgrounds

Paths are relative to the skill folder. Resolve to absolute when using in scripts.