Product Strategist

Product Strategist

Strategic toolkit for Head of Product to drive vision, alignment, and organizational excellence.

Table of Contents

• Quick Start
• Core Capabilities
• Workflow: Strategic Planning Session
• OKR Cascade Generator
  • Usage
  • Configuration Options
  • Input/Output Examples
• Reference Documents

Quick Start

Generate OKRs for Your Team

# Growth strategy with default teams
python scripts/okr_cascade_generator.py growth

# Retention strategy with custom teams
python scripts/okr_cascade_generator.py retention --teams "Engineering,Design,Data"

# Revenue strategy with 40% product contribution
python scripts/okr_cascade_generator.py revenue --contribution 0.4

# Export as JSON for integration
python scripts/okr_cascade_generator.py growth --json > okrs.json

Core Capabilities

Workflow: Strategic Planning Session

A step-by-step guide for running a quarterly strategic planning session.

Step 1: Define Strategic Focus

Choose the primary strategy type based on company priorities:

See references/strategy_types.md for detailed guidance on each strategy.

Step 2: Gather Input Metrics

Collect current state metrics to inform OKR targets:

# Example metrics JSON
{
  "current": 100000,      # Current MAU
  "target": 150000,       # Target MAU
  "current_nps": 40,      # Current NPS
  "target_nps": 60        # Target NPS
}

Step 3: Configure Team Structure

Define the teams that will receive cascaded OKRs:

# Default teams
python scripts/okr_cascade_generator.py growth

# Custom teams for your organization
python scripts/okr_cascade_generator.py growth --teams "Core,Platform,Mobile,AI"

Step 4: Generate OKR Cascade

Run the generator to create aligned OKRs:

python scripts/okr_cascade_generator.py growth --contribution 0.3

Step 5: Review Alignment Scores

Check the alignment scores in the output:

Step 6: Refine and Validate

Before finalizing:

• Review generated objectives with stakeholders
• Adjust team assignments based on capacity
• Validate contribution percentages are realistic
• Ensure no conflicting objectives across teams
• Set up tracking cadence (bi-weekly check-ins)

Step 7: Export and Track

Export OKRs for your tracking system:

# JSON for tools like Lattice, Ally, Workboard
python scripts/okr_cascade_generator.py growth --json > q1_okrs.json

OKR Cascade Generator

Automatically cascades company OKRs down to product and team levels with alignment tracking.

Usage

python scripts/okr_cascade_generator.py [strategy] [options]

Strategies:

• growth - User acquisition and market expansion
• retention - Customer value and churn reduction
• revenue - Revenue growth and monetization
• innovation - Product differentiation and leadership
• operational - Efficiency and organizational excellence

Configuration Options

Examples:

# Custom teams
python scripts/okr_cascade_generator.py retention \
  --teams "Engineering,Design,Data,Growth"

# Higher product contribution
python scripts/okr_cascade_generator.py revenue --contribution 0.4

# Full customization
python scripts/okr_cascade_generator.py innovation \
  --teams "Core,Platform,ML" \
  --contribution 0.5 \
  --json

Input/Output Examples

Example 1: Growth Strategy (Dashboard Output)

Command:

python scripts/okr_cascade_generator.py growth

Output:

============================================================
OKR CASCADE DASHBOARD
Quarter: Q1 2025
Strategy: GROWTH
Teams: Growth, Platform, Mobile, Data
Product Contribution: 30%
============================================================

🏢 COMPANY OKRS

📌 CO-1: Accelerate user acquisition and market expansion
   └─ CO-1-KR1: Increase MAU from 100000 to 150000
   └─ CO-1-KR2: Achieve 150000% MoM growth rate
   └─ CO-1-KR3: Expand to 150000 new markets

📌 CO-2: Achieve product-market fit in new segments
   └─ CO-2-KR1: Reduce CAC by 150000%
   └─ CO-2-KR2: Improve activation rate to 150000%
   └─ CO-2-KR3: Increase MAU from 100000 to 150000

📌 CO-3: Build sustainable growth engine
   └─ CO-3-KR1: Achieve 150000% MoM growth rate
   └─ CO-3-KR2: Expand to 150000 new markets
   └─ CO-3-KR3: Reduce CAC by 150000%

🚀 PRODUCT OKRS

📌 PO-1: Build viral product features and market expansion
   ↳ Supports: CO-1
   └─ PO-1-KR1: Increase product MAU from 100000 to 45000.0
   └─ PO-1-KR2: Achieve 45000.0% feature adoption rate

📌 PO-2: Validate product hypotheses in new segments
   ↳ Supports: CO-2
   └─ PO-2-KR1: Reduce product onboarding efficiency by 45000.0%
   └─ PO-2-KR2: Improve activation rate to 45000.0%

📌 PO-3: Create product-led growth loops engine
   ↳ Supports: CO-3
   └─ PO-3-KR1: Achieve 45000.0% feature adoption rate
   └─ PO-3-KR2: Expand to 45000.0 new markets

👥 TEAM OKRS

Growth Team:
  📌 GRO-1: Build viral product features through acquisition and activation
     └─ GRO-1-KR1: [Growth] Increase product MAU from 100000 to 11250.0
     └─ GRO-1-KR2: [Growth] Achieve 11250.0% feature adoption rate

Platform Team:
  📌 PLA-1: Build viral product features through infrastructure and reliability
     └─ PLA-1-KR1: [Platform] Increase product MAU from 100000 to 11250.0
     └─ PLA-1-KR2: [Platform] Achieve 11250.0% feature adoption rate


📊 ALIGNMENT MATRIX

Company → Product → Teams
----------------------------------------

CO-1
  ├─ PO-1
    └─ GRO-1 (Growth)
    └─ PLA-1 (Platform)

CO-2
  ├─ PO-2

CO-3
  ├─ PO-3


🎯 ALIGNMENT SCORES
----------------------------------------
✓ Vertical Alignment: 100.0%
! Horizontal Alignment: 75.0%
✓ Coverage: 100.0%
✓ Balance: 97.5%
✓ Overall: 94.0%

✅ Overall alignment is GOOD (≥80%)

Example 2: JSON Output

Command:

python scripts/okr_cascade_generator.py retention --json

Output (truncated):

{
  "quarter": "Q1 2025",
  "strategy": "retention",
  "company": {
    "level": "Company",
    "objectives": [
      {
        "id": "CO-1",
        "title": "Create lasting customer value and loyalty",
        "owner": "CEO",
        "key_results": [
          {
            "id": "CO-1-KR1",
            "title": "Improve retention from 100000% to 150000%",
            "current": 100000,
            "target": 150000
          }
        ]
      }
    ]
  },
  "product": {
    "level": "Product",
    "contribution": 0.3,
    "objectives": [...]
  },
  "teams": [...],
  "alignment_scores": {
    "vertical_alignment": 100.0,
    "horizontal_alignment": 75.0,
    "coverage": 100.0,
    "balance": 97.5,
    "overall": 94.0
  },
  "config": {
    "teams": ["Growth", "Platform", "Mobile", "Data"],
    "product_contribution": 0.3
  }
}

See references/examples/sample_growth_okrs.json for a complete example.

Reference Documents

Best Practices

OKR Cascade

• Limit to 3-5 objectives per level
• Each objective should have 3-5 key results
• Key results must be measurable with current and target values
• Validate parent-child relationships before finalizing

Alignment Scoring

• Target >80% overall alignment
• Investigate any score below 60%
• Balance scores ensure no team is overloaded
• Horizontal alignment prevents conflicting goals

Team Configuration

• Configure teams to match your actual org structure
• Adjust contribution percentages based on team size
• Platform/Infrastructure teams often support all objectives
• Specialized teams (ML, Data) may only support relevant objectives

Quick Reference

# Common commands
python scripts/okr_cascade_generator.py growth               # Default growth
python scripts/okr_cascade_generator.py retention            # Retention focus
python scripts/okr_cascade_generator.py revenue -c 0.4       # 40% contribution
python scripts/okr_cascade_generator.py growth --json        # JSON export
python scripts/okr_cascade_generator.py growth -t "A,B,C"    # Custom teams