Aca Campaign Copywriting

ACA campaign copywriting

Write usable campaign copy and prompt-mode instructions that fit ACA's campaign builder.

Rules

• No fake familiarity, fake stats, hype, or unverifiable claims.
• Use short messages with one CTA.
• For scalable personalization, write ACA message_mode: "prompt" instructions instead of hardcoded per-lead messages.
• Do not update a live campaign without approval.

Workflow

1. Inspect context with list_products, list_icps, list_brand_voices, list_campaigns, and list_lead_lists.
2. If rewriting an existing campaign, call get_campaign.
3. Draft:
   • Connection request
   • First DM
   • Email 1
   • Follow-up
   • Breakup or fallback message
4. Convert the copy into ACA campaign step prompts where personalization should vary by lead.
5. Run the output through aca-copy-spam-checker.
6. Save final copy with create_strategy_document, or update a draft/paused campaign with update_campaign after approval.

Output format

Campaign copy draft: {campaign_or_plan}

Connection request:
{copy}

Email 1:
Subject: {subject}
{body}

Prompt-mode instructions:
{prompt}

Recommended next: {action}

Skill chaining

This skill participates in the ACA chain. Preserve the selected ACA org, relevant IDs, user brief, approval state, and any generated artifacts when continuing into another ACA skill. If the user asked for execution and a downstream condition is met, continue into the next skill automatically; otherwise end with the handoff block.

Upstream

• Usually called by aca-campaign-strategy, aca-launch-outreach, or aca-experiment-design.

Auto-continue conditions

• After drafting copy -> continue to aca-copy-spam-checker.
• If scalable personalization is required -> continue to aca-personalization-pattern.
• If variants are requested -> continue to aca-copy-variants.
• If copy passes QA and campaign prerequisites exist -> continue to aca-launch-outreach.

Stop before chaining when

• Ask before updating draft/paused campaigns or sequences.

Downstream skills

• aca-copy-spam-checker - QA deliverability and credibility.
• aca-personalization-pattern - convert copy into prompt-mode personalization.
• aca-copy-variants - create controlled variants.
• aca-launch-outreach - build the campaign.

Handoff block

Chain state: {continue|needs_approval|blocked|complete}
Next skill: {aca-skill-name|none}
Reason: {why this handoff is or is not needed}
Carry forward: {org_id/name, product_id, icp_id, lead_list_id, campaign_id, sequence_id, job_id, approvals, constraints}

ACA tools used

• list_products, list_icps, list_brand_voices
• list_campaigns, get_campaign, update_campaign
• list_lead_lists
• create_strategy_document