Aca Campaign Strategy

ACA campaign strategy

Turn product, ICP, and available channels into a practical outbound plan.

Rules

• Start read-only.
• Strategy should route to concrete ACA actions: list, campaign, content, or sequence.
• Do not launch or mutate campaigns from this skill unless the user asks.
• Prefer one primary angle and one backup angle.

Workflow

1. Inspect list_products, list_icps, list_brand_voices, list_lead_lists, list_sender_accounts, list_email_mailboxes, and list_campaigns.
2. Identify the campaign path:
   • LinkedIn-first
   • Email-first
   • Multi-channel
   • Lead magnet/inbound
   • Content-supported nurture
3. Define the audience, offer, pain, proof, CTA, sequence length, and suppression rules.
4. Define success metrics: reply rate, positive reply rate, booking rate, list quality, and sender health.
5. Save the plan with create_strategy_document.

Output format

Campaign strategy: {name}
Audience: {audience}
Primary angle: {angle}
Channel path: {path}
Sequence: {touches}
Metric: {primary_metric}
Needed before launch: {missing_items}
Next: {aca-find-leads / aca-campaign-copywriting / aca-launch-outreach}

Skill chaining

This skill participates in the ACA chain. Preserve the selected ACA org, relevant IDs, user brief, approval state, and any generated artifacts when continuing into another ACA skill. If the user asked for execution and a downstream condition is met, continue into the next skill automatically; otherwise end with the handoff block.

Upstream

• Called after aca-kickoff, aca-icp-onboarding, aca-lead-quality, or aca-auto-research.

Auto-continue conditions

• No audience/list exists -> continue to aca-find-leads.
• Audience exists but quality is unclear -> continue to aca-lead-quality.
• Strategy is approved and copy is missing -> continue to aca-campaign-copywriting.
• Strategy, copy, senders, and audience are ready -> continue to aca-launch-outreach.

Stop before chaining when

• Ask before mutating existing live campaigns.

Downstream skills

• aca-find-leads - build the audience for this strategy.
• aca-campaign-copywriting - write the message sequence.
• aca-email-deliverability-audit - check email readiness before launch.
• aca-launch-outreach - create the ACA campaign.

Handoff block

Chain state: {continue|needs_approval|blocked|complete}
Next skill: {aca-skill-name|none}
Reason: {why this handoff is or is not needed}
Carry forward: {org_id/name, product_id, icp_id, lead_list_id, campaign_id, sequence_id, job_id, approvals, constraints}

ACA tools used

• list_products, list_icps, list_brand_voices
• list_lead_lists, list_sender_accounts, list_email_mailboxes
• list_campaigns
• create_strategy_document