Aca Copy Variants

ACA copy variants

Create variations that isolate one variable at a time.

Rules

• Change one thing per experiment: pain, proof, CTA, subject, or opening hook.
• Do not create many random variants.
• For ACA campaigns, prefer message_variations, subject_variations, body_variations, or prompt variations.
• For email sequences, use A/B test steps only when the existing schema supports the desired split.

Workflow

1. Inspect the target with get_campaign or get_email_sequence.
2. Identify the hypothesis and metric.
3. Create 2-4 variants:
   • Control
   • Alternate pain
   • Alternate proof
   • Alternate CTA
4. Run variants through aca-copy-spam-checker.
5. If approved, apply to draft/paused campaign or sequence with update_campaign or update_email_sequence.
6. Save the experiment note with create_strategy_document.

Output format

Variant plan:
Hypothesis: {hypothesis}
Metric: {metric}

A: {control}
B: {variant}
C: {optional}

Apply now: {yes/no}

Skill chaining

This skill participates in the ACA chain. Preserve the selected ACA org, relevant IDs, user brief, approval state, and any generated artifacts when continuing into another ACA skill. If the user asked for execution and a downstream condition is met, continue into the next skill automatically; otherwise end with the handoff block.

Upstream

• Called by aca-campaign-copywriting, aca-experiment-design, or aca-weekly-rhythm.

Auto-continue conditions

• After variants are drafted -> continue to aca-copy-spam-checker.
• If the experiment needs tracking -> continue to aca-experiment-design.

Stop before chaining when

• Ask before applying variants to draft/paused assets.

Downstream skills

• aca-copy-spam-checker - validate variants.
• aca-experiment-design - define the single-variable test.
• aca-launch-outreach - apply approved variants.

Handoff block

Chain state: {continue|needs_approval|blocked|complete}
Next skill: {aca-skill-name|none}
Reason: {why this handoff is or is not needed}
Carry forward: {org_id/name, product_id, icp_id, lead_list_id, campaign_id, sequence_id, job_id, approvals, constraints}

ACA tools used

• list_campaigns, get_campaign, update_campaign
• list_email_sequences, get_email_sequence, update_email_sequence
• create_strategy_document