Sender Profile Architect

Sender Profile Architect

A Sender Profile is the operational boundary for tenant identity, channel configuration, inherited resources, billing, and credentials. Use this skill before provisioning when a poor boundary would mix brands, compliance posture, rate-limit impact, or webhook ownership.

Recommended tenancy model

When tenants require isolation, recommend one Sent organization with one Sender Profile per tenant. A shared profile is appropriate only when the tenants genuinely share one brand, sender resources, compliance posture, billing/rate-limit expectations, and operational blast radius.

Do not recommend pooled-by-default architecture. Make the isolation decision explicit using references/multi-tenancy-patterns.md.

Authentication patterns

Sent v3 supports both:

Only organization keys may send x-profile-id. A profile key that sends it receives 403. A profile outside the organization returns 404. X-Profile-Id can be echoed in scoped responses.

x-sender-id is legacy v1/v2 terminology only. Do not use it for v3 authentication or routing.

Choose profile keys when tenant-level credential isolation and revocation are primary. Choose organization-key scoping for centrally controlled integrations that can protect a broader credential and deliberately accept a shared organization rate-limit pool.

Profile creation model

Create with POST /v3/profiles. name is required. Current optional areas include:

• identity: icon, description, short_name;
• sharing: allow_contact_sharing, allow_template_sharing;
• inheritance: inherit_contacts, inherit_templates, inherit_tcr_brand, inherit_tcr_campaign;
• billing: billing_model, billing_contact, and ephemeral payment_details;
• dedicated WABA credentials: whatsapp_business_account with waba_id, optional phone_number_id, and access_token;
• a dedicated brand: brand.contact, brand.business, and brand.compliance.

Do not add a separate brand endpoint. A dedicated brand is created with the profile; campaigns are managed under /v3/profiles/{profileId}/campaigns.

Inheritance rules

• inherit_tcr_brand: true means the profile uses the organization's brand and cannot submit its own brand object.
• inherit_tcr_campaign: true makes inherited campaigns read-only for that profile.
• An inherited brand with inherit_tcr_campaign: false is a supported dedicated-campaign pattern.
• Sharing flags expose a profile's contacts/templates; inheritance flags consume organization resources. Treat those directions separately.

Billing and number references

billing_model currently supports profile, organization, and profile_and_organization. A profile or fallback billing model requires billing_contact when none exists. Card fields are forwarded to the payment processor and must not be logged or persisted.

Profile update can manage sending_phone_number_profile_id, sending_whatsapp_number_profile_id, sending_phone_number, whatsapp_phone_number, and allow_number_change_during_onboarding. Model reference IDs and direct numbers separately, and prevent cycles when one profile references another.

WABA choices

There are three distinct paths:

1. Organization Embedded Signup in the dashboard.
2. Child profile inheritance by omitting whatsapp_business_account after the organization has a WABA.
3. Dedicated profile WABA using waba_id and access_token; phone_number_id is optional.

There is no public endpoint that starts organization Embedded Signup. Direct credentials on POST /v3/profiles are not an “Embedded Signup endpoint.” Use waba-embedded-signup for the operational flow.

10DLC and campaigns

Use a profile brand object for a dedicated brand. Manage campaigns at:

• GET|POST /v3/profiles/{profileId}/campaigns
• PUT|DELETE /v3/profiles/{profileId}/campaigns/{campaignId}

Use sms-10dlc-registration for the payload and policy layer.

Completion and status handling

Complete a profile with POST /v3/profiles/{profileId}/complete and a required webHookUrl:

{
  "webHookUrl": "https://example.com/webhooks/profile-complete",
  "sandbox": true
}

Status is surface-specific:

• Create response currently demonstrates lowercase incomplete.
• Completion 202 means processing started and does not contain a final status.
• Completion 200 currently demonstrates lowercase completed for an already-complete profile.
• Completion callbacks can report COMPLETED, SUBMITTED, or failed.
• REST guides and OpenAPI publish different profile status sets.

Do not assert a closed REST enum. Preserve unknown strings and record the endpoint/callback surface that produced them.

Webhook attribution

Sent events do not contain your application tenant ID. Before sending, persist the returned message_id with the tenant and profile. Route outbound status events through that mapping. For inbound messages, map the receiving number/profile resource to the tenant.

message_id -> tenant_id, profile_id, logical_send_id, channel
receiving_number -> tenant_id, profile_id

Do not infer tenant ownership from account_id alone. Multiple tenant profiles can belong to one organization.

Design checklist

• Tenant/brand isolation decision is explicit.
• Credential pattern and rate-limit/blast radius are documented.
• Sharing and inheritance directions are intentional.
• Billing ownership is named.
• Number references cannot form cycles.
• WABA path is organization signup, inheritance, or dedicated credentials—not an invented hybrid.
• Dedicated brand/campaign paths are profile-based.
• message_id and inbound-number mappings support webhook attribution.
• Unknown profile statuses are tolerated.
• Tenant offboarding revokes credentials, disables sends, detaches resources safely, and retains audit evidence.

See references/sender-profile-data-model.md and references/profile-boundary-examples.md for implementation patterns.