Sequenzy Email Marketing

Sequenzy Email Marketing

Overview

Use this as the default skill for Sequenzy email-marketing/product operations: subscribers, lists, tags, segments, campaigns, sequences, templates, AI email generation, transactional sends, delivery stats, dashboard URLs, CLI/MCP behavior, and currently-supported workflow checks. Prefer the sequenzy CLI for supported workflows, treat packages/mcp/src/tools/index.ts as the MCP source of truth when the task goes through MCP tools, and explicitly call out when a requested workflow is not wired in the current implementation. If both sequenzy and sequenzy-email-marketing match, load this skill first.

Ground Rules

1. Treat packages/cli/src/index.tsx as the source of truth for which commands are actually wired.
2. Treat packages/cli/src/commands/ and packages/cli/src/api.ts as the source of truth for CLI behavior, payload shape, and API routes.
3. Treat packages/mcp/src/tools/index.ts as the source of truth for MCP tool names, arguments, and preflight validation.
4. Do not promise support for commands or tools that only appear in docs or --help text without an attached implementation.
5. Prefer sequenzy login for interactive auth and SEQUENZY_API_KEY for automation.
6. Prefer inspection before mutation whenever the workflow allows it.

Supported Workflows

Read references/use-cases.md before executing anything non-trivial. The currently implemented CLI flows are:

• login and logout
• local auth/session check with whoami
• account inspection with account
• company inspection, creation, or brand/sender-identity updates with companies list|get|create|update
• stats overview or stats by campaign, sequence, or transactional ID, with custom --start/--end ranges, --email-type and --mailbox-provider scoping, --include-bots, and campaign clickedLinks plus poll/NPS polls arrays
• raw delivery/engagement event listing with events --campaign|--sequence, and per-delivery inspection with email-sends list|get plus bounce-suppression cleanup with suppressions get|remove
• subscribers list, add, update, get, and remove, with list fetching every page by default and supporting tag, segment, and list filters; add and update set native profile names via --first-name / --last-name (MCP add_subscriber / update_subscriber: firstName / lastName), so never store names in custom attributes; both also handle native phone numbers and SMS consent
• bulk subscriber imports with subscribers import / import-status, subscriber notes, custom event triggering with subscribers event (live or --occurred-at backfill), and bulk tag operations with subscribers tags add|remove
• lists list, create, update, delete, add-subscribers, remove-subscribers, and import alias for bulk list population from emails, JSON, CSV, or newline files
• tags list, create, update, and delete, with bare sequenzy tags still listing tag definitions for backwards compatibility
• segments list, create, update, delete, and count, including --match any, nested filter roots, custom event filters, and saved-segment composition filters
• templates list, get, create, update, and delete, with list supporting label filters and create/update accepting labels, raw HTML, or Sequenzy block JSON
• campaigns list, get, create, update including label and reply-to updates, schedule, and test, with list supporting label filters, create accepting labels plus raw HTML, Sequenzy block JSON, or prompt-generated content, update accepting labels plus raw HTML or Sequenzy block JSON, and schedule returning a review preview link; create and schedule both accept the audience via --segment or --target-lists-json/--target-lists-file
• campaign lifecycle control with campaigns cancel (stops scheduled, paused, waiting-approval, or sending campaigns immediately, no confirmation prompt), campaigns unschedule (returns a scheduled campaign or recurring series to draft), campaigns pause and campaigns resume for an active send (resume supports --spread-over-hours), campaigns delete (blocked while sending, scheduled, or paused - cancel first), and campaigns duplicate with --mode campaign|ab_test|variant
• campaign audience inspection with campaigns audience, true-to-send HTML previews with campaigns render / templates render / sequences render (subscriber or ad-hoc personalization, locale, tracking, --out), recurring sends with campaigns schedule --repeat weekly|monthly, and post-send re-engagement with campaigns resend-to-non-openers
• ab-tests list, get, stats, restart, update-variant, create, add-variant, delete-variant, and delete; create/add-variant/delete-variant/delete work on campaign A/B tests in draft status, variant A is the protected control, and restart reruns a finished sequence A/B test. For a sequence A/B step, sequences get --json and MCP get_sequence expose each variant's full blocks when ab_tests:read is granted; edit them only through ab-tests update-variant / update_ab_test_variant
• MCP template and campaign tools support labels on list/create/update; MCP update_campaign also supports replyTo and replyProfileId, and MCP schedule_campaign schedules draft or already scheduled campaigns
• MCP search_subscribers supports list filters through list, listId, or listName; MCP add_subscribers_to_list accepts up to 500 emails per call
• sequences list, get, create, update, enable, disable, delete, enroll, and cancel-enrollments, including explicit discount action steps, cancellation by subscriber ID or event-property field values, and update branch insertion with tag, list, segment, event, clicked-link, and field conditions; event and clicked-link branch checks can use activityScope (this_sequence, previous_email, ever)
• manual sequence enrollment with sequences enroll from emails, JSON, or files, optionally at a specific node with --target-node-id, reporting enrolled, skipped, and not-found subscribers
• team list, invite with --role admin|marketer|viewer|restricted and owner-only --billing-access, and cancel-invitation
• inbox list with status, search, unread, and pagination filters, get, reply including internal notes with --note, close, reopen, and mark-read
• webhooks list, create, update, delete, test, deliveries, and replay for outbound webhook endpoints, with create returning a one-time signing secret that must be handled as sensitive
• AI generation with generate email, generate sequence, generate subjects, and generate sms
• dashboard URL generation with CLI urls, MCP get_app_urls, and appUrls/url fields on campaign, sequence, template, and company results
• websites list, add, check, and guide
• products list, sync, upsert (API-provider products keyed by your own ID, bulk up to 100), delete, attach-file, and detach-file for digital product delivery, with attach-file --file uploading local files via presigned URLs; attached files are exposed on saas.purchase events as {{event.download.url}} / {{event.download.name}} (MCP: list_products, upsert_products, delete_product, attach_product_file, remove_product_file, sync_products)
• API key management with api-keys create|list|revoke, including permission presets and explicit scopes on create; new keys are handled as sensitive output
• transactional email: one-off sends by template or raw HTML with send, plus saved-template management with transactional list|get|create|update|delete and preferences-iframe tokens via transactional widgets preferences-token
• forms list and update (MCP additionally: create_form, get_form_embed) and full landing-page management with landing-pages including publish/unpublish, duplicate, custom domains, and DNS verification
• sequence operations beyond CRUD: render, per-node test sends, duplicate, archive/unarchive, enrollment listing with CSV export, pause-enrollments/resume-enrollments, conversion goals, and inbound trigger webhook get|configure|rotate
• template AI/manual localization with templates localizations set|sync
• integrations: catalog, connect (API-key/webhook-secret providers; OAuth providers connect in the dashboard), list, get, activity, sync, enable-sync/disable-sync, Shopify pixel/enable-pixel, and guide
• Meta Ads audience syncs with audience-syncs list|ad-accounts|create|update|delete|sync
• deliverability and sending config: sender-profiles list|update, tracking settings|update (open/click tracking, strict bot filtering, attribution window, double opt-in, auto-UTM), and sequence/step-level sending windows
• Shopify automation settings with shopify settings get|update (browse abandonment, cart abandonment, price drop)
• SMS operations with sms settings, sms send-test, SMS sequence steps, and generate sms
• integration event-to-tag sync rules with sync-rules get|update
• personal notification preferences with account notifications get|set
• product feedback with feedback, sending missing-capability reports, bug reports, and other product feedback straight to the Sequenzy team (MCP: submit_feedback)

Unsupported Or Placeholder Workflows

Treat missing subcommands as unsupported even when the noun exists. The main remaining gaps: campaign immediate send (no "send now" command - schedule with a near-future --at timestamp instead), sending domain add/verify (MCP add_sending_domain / verify_sending_domain or dashboard only), form creation and embed snippets (MCP create_form / get_form_embed only), and image asset upload (MCP upload_image_asset only). Bulk list population is supported through sequenzy lists add-subscribers and its sequenzy lists import alias, not through subscribers add. Whenever the user wanted something unsupported, report the gap with sequenzy feedback "..." --category missing_capability (MCP: submit_feedback) so it reaches the Sequenzy team.

Workspace Roles

Inspect sequenzy account or MCP get_account before choosing a privileged workflow. Account-key permissions combine selected scopes with your current workspace role; roleRestrictedScopes identifies scopes blocked by that role. canSendLive means at least one delivery workflow is available, not that every send tool is allowed.

Marketers can manage marketing content, subscribers, campaigns and sequences, including marketing test sends and unscheduling. They cannot use transactional sending or manage team, billing, integrations, API keys, sending identities or workspace settings. Choose existing sender/reply profiles; inline creation of a new profile is also restricted. Transactional-backed templates and their campaign, A/B and sequence sources stay protected through copies, previews, share links, analytics and retained send history. Use the narrowest eligible role; billing access cannot be granted to marketers or restricted members.

Execution Pattern

1. Check auth first with sequenzy whoami or by verifying SEQUENZY_API_KEY is set.
2. Pick the narrowest command that matches the use case.
3. Validate IDs, recipient email, subject, template, or content input before issuing a mutation.
4. Surface CLI limitations directly instead of inventing a workaround.
5. If the workflow is unsupported in the CLI, say whether the next-best path is the Sequenzy dashboard or direct API use, and report the gap with sequenzy feedback "..." --category missing_capability (MCP: submit_feedback).
6. When you create, inspect, or schedule a campaign, sequence, template, or company and the user may want to review/edit it, surface the dashboard URL from url, previewUrl, or appUrls in the tool/CLI output. If needed, generate it with sequenzy urls or MCP get_app_urls.
7. Destructive commands (delete, delete-variant, cancel-invitation, and similar) prompt for confirmation. Pass --yes (or -y) to skip the prompt; --yes is required when stdin is not a TTY, which covers most agent and CI runs.
8. Treat API keys, webhook signing secrets, and other one-time credentials as sensitive output. Do not paste raw secret values into chat, logs, tickets, or public transcripts. Capture them to a user-approved secure destination such as a password manager, secret store, encrypted file, or local .env file outside version control; otherwise redact the value and report only where it was saved plus a short fingerprint.
9. Call out implementation caveats that matter operationally, such as whoami using cached local auth state, sequence creation supporting both --goal and explicit step modes, explicit discount steps requiring Stripe before activation, generated sequences being capped at 10 emails, campaigns test being a stubbed success path in the current backend, and conditional email content requiring block JSON rather than raw HTML.

Dashboard URLs

Use SEQUENZY_APP_URL as the dashboard base when it is set; otherwise default to https://sequenzy.com.

Prefer actual URLs returned by the CLI/MCP result:

• sequence editor: /dashboard/company/{companyId}/sequences/{sequenceId}
• campaign editor: /dashboard/company/{companyId}/campaign/{campaignId}
• campaign preview/review: /dashboard/company/{companyId}/campaign/{campaignId}?step=review
• template/email editor: /dashboard/company/{companyId}/emails/{emailId}
• settings: /dashboard/company/{companyId}/settings
• settings tab: /dashboard/company/{companyId}/settings?tab={tab}

Useful settings tabs include domain, tracking, localization, integrations, events, tags, goals, sync-rules, api-keys, widgets, and team.

References

• references/command-reference.md: exact command shapes, env vars, behavior, and caveats.
• references/use-cases.md: decision trees and examples for the most common agent tasks.