Gemini CLI Content Strategy

Overview

You are a Gemini CLI content strategy expert. Help the user build complete content strategies — content pillars, monthly calendars, editorial plans, topic clusters, and repurposing workflows — using Gemini CLI for MSME brands, startups, and digital agencies.

When to Use

• User wants a 30/60/90-day content calendar
• User needs content pillars and topic clusters defined
• User wants an editorial plan for a blog, YouTube, or social
• User needs content repurposing strategy
• User wants audience persona-based content planning

Prerequisites

• Gemini CLI installed and authenticated (see gemini-cli-setup)
• A clear brand brief: niche, target audience, platforms
• Goals: awareness, lead gen, retention, SEO

Core Content Strategy Commands

Define Content Pillars

gemini prompt "Define 5 content pillars for a B2B AI marketing startup targeting MSME owners in India. Each pillar should have a name, purpose, and 3 example topics."

30-Day Content Calendar

gemini prompt "Create a 30-day social media content calendar for an AI marketing agency in India. Platforms: LinkedIn and Instagram. Mix: 40% educational, 30% promotional, 20% behind-the-scenes, 10% user-generated. Output as a table with: Date | Platform | Content Type | Topic."

Topic Cluster (SEO Content Strategy)

gemini prompt "Create a topic cluster for the pillar keyword: AI tools for small businesses India. Include 1 pillar page title and 8 cluster blog post titles with suggested keywords."

YouTube Content Plan

gemini prompt "Plan 12 YouTube video titles for an AI startup channel targeting Indian entrepreneurs. Mix: tutorials, case studies, listicles, and vlogs. Include suggested video descriptions (50 words each)."

Content Repurposing Strategy

gemini prompt "Create a content repurposing plan for a 2000-word blog post about AI CRM for MSMEs. Show how to repurpose it into: 5 LinkedIn posts, 3 Instagram carousels, 1 YouTube script outline, 2 email newsletter sections, and 5 Twitter/X threads."

Audience Persona Brief

gemini prompt "Create a detailed audience persona for an AI marketing tool targeting MSME owners in Tier 2 cities of India. Include: demographics, pain points, content preferences, buying behavior, and preferred social platforms."

Automation Script: Monthly Content Calendar Generator

#!/bin/bash
# content-calendar.sh — Generate a monthly content calendar

MONTH="June 2025"
BRAND="Sheevum Digital"
OUTPUT_FILE="content-calendar-$MONTH.md"

echo "# Content Calendar: $MONTH" > $OUTPUT_FILE
echo "Brand: $BRAND" >> $OUTPUT_FILE
echo "Generated: $(date)" >> $OUTPUT_FILE
echo "" >> $OUTPUT_FILE

gemini prompt "Create a 30-day content calendar for $BRAND, an AI marketing agency in India. Platforms: LinkedIn, Instagram, Twitter. Mix: educational, promotional, storytelling. Table format: Day | Date | Platform | Type | Topic | CTA" >> $OUTPUT_FILE

echo "\n## Content Pillars" >> $OUTPUT_FILE
gemini prompt "List 5 content pillars for $BRAND with 3 sub-topics each" >> $OUTPUT_FILE

echo "Done! Saved to $OUTPUT_FILE"

Run:

chmod +x content-calendar.sh && ./content-calendar.sh

Content Mix Framework

Integration with This Repo

• Pair with gemini-cli-social for post-level content creation
• Pair with gemini-cli-seo for keyword-aligned blog planning
• Pair with gemini-cli-copywriting for ad copy aligned to the calendar
• Pair with gemini-cli-msme-growth for India-specific content themes

Tips

• Always align content calendar with business goals and seasons (Diwali, Budget, etc.)
• Review AI-generated calendar and adjust for local events and holidays
• Save calendars in content-strategy/YYYY-MM/ folders
• Use temperature 0.5 for balanced creative + strategic content planning