Audit Digital Growth
Use the sequence: problem → data → judgment → action → validation.
When diagnosis requires paid-ad account controls, platform evidence, creative fatigue, media pacing, cross-platform attribution reconciliation, or a guarded optimization draft, use $wepr-advertising-workbench for that workstream.
Workflow
- Convert the request into a decision question, business outcome, owner, deadline, and constraint.
- Map the user journey from awareness to revenue, retention, and referral.
- Build a metric tree with outcome, process, efficiency, quality, and data-health metrics.
- Audit definitions, formulas, sources, time windows, tracking coverage, duplication, delay, consent, and access.
- Segment by source, campaign, audience, geography, device, landing page, lifecycle stage, and customer quality.
- Describe the observation before proposing causes. Generate competing hypotheses.
- Validate with deeper data, experiments, interviews, CRM outcomes, or controlled comparisons.
- Prioritize actions by impact, confidence, effort, risk, and time to evidence.
- Assign owners, expected signals, review date, and stop/scale criteria.
Analysis discipline
- Never equate clicks, followers, or platform-reported conversions with business growth.
- Show numerator, denominator, sample size, and time range for rates.
- Keep attribution and incrementality separate.
- Include lead quality, sales conversion, refunds, gross margin, repeat purchase, and LTV when available.
- State uncertainty and blind spots instead of inventing precision.
Deliverables
Return the relevant subset of: metric tree, journey/funnel, tracking audit, channel matrix, landing-page diagnosis, attribution limitations, experiment backlog, dashboard specification, executive summary, and 30/60/90-day roadmap.
Read references/audit-templates.md for reusable output structures.
1---2name: audit-digital-growth3description: 诊断数字营销效果，覆盖数据分析、网站与应用、转化漏斗、归因、付费与自然渠道、CRM、留存、私域运营和 AI 营销流程。适用于 GA4、GTM、转化分析、ROI、ROAS、CAC、LTV、数据看板、增长诊断、落地页优化及 30/60/90 天增长规划。4---56# Audit Digital Growth78Use the sequence: problem → data → judgment → action → validation.910When diagnosis requires paid-ad account controls, platform evidence, creative fatigue, media pacing, cross-platform attribution reconciliation, or a guarded optimization draft, use `$wepr-advertising-workbench` for that workstream.1112## Workflow13141. Convert the request into a decision question, business outcome, owner, deadline, and constraint.152. Map the user journey from awareness to revenue, retention, and referral.163. Build a metric tree with outcome, process, efficiency, quality, and data-health metrics.174. Audit definitions, formulas, sources, time windows, tracking coverage, duplication, delay, consent, and access.185. Segment by source, campaign, audience, geography, device, landing page, lifecycle stage, and customer quality.196. Describe the observation before proposing causes. Generate competing hypotheses.207. Validate with deeper data, experiments, interviews, CRM outcomes, or controlled comparisons.218. Prioritize actions by impact, confidence, effort, risk, and time to evidence.229. Assign owners, expected signals, review date, and stop/scale criteria.2324## Analysis discipline2526- Never equate clicks, followers, or platform-reported conversions with business growth.27- Show numerator, denominator, sample size, and time range for rates.28- Keep attribution and incrementality separate.29- Include lead quality, sales conversion, refunds, gross margin, repeat purchase, and LTV when available.30- State uncertainty and blind spots instead of inventing precision.3132## Deliverables3334Return the relevant subset of: metric tree, journey/funnel, tracking audit, channel matrix, landing-page diagnosis, attribution limitations, experiment backlog, dashboard specification, executive summary, and 30/60/90-day roadmap.3536Read [references/audit-templates.md](references/audit-templates.md) for reusable output structures.
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