Audit Xiaohongshu Profiles
Make the profile understandable in seconds without inventing credentials or compressing the account into empty slogans.
Required inputs
Use what is available: nickname, avatar, bio, pinned posts, account role, target reader, offer, proof, content pillars, current problem, and permitted next action. If a missing choice changes the positioning materially, ask one concise question; otherwise state the assumption and continue.
Workflow
- Write the current first-impression sentence exactly as a new visitor would understand it.
- Test five questions: who is this, who is it for, what recurring problem does it solve, why is it credible, and what should the visitor do next?
- Separate evidence from claims. Accept real work process, qualifications, product facts, cases, demonstrations, boundaries, and consistent expertise. Reject invented proof or vague self-praise.
- Identify the earliest trust break: unclear role, audience sprawl, abstract benefit, proof gap, inconsistent content, weak pinned posts, or forced action.
- Rewrite the bio in several strategic directions, not cosmetic synonyms.
- Design three pinned-post jobs: orientation, proof/method, and next-step/FAQ. Adapt the jobs when the account is editorial rather than commercial.
- Check that nickname, bio, pinned posts, recent topics, and next action tell one coherent story.
Bio rules
- Prefer audience, problem, method or evidence, boundary, and next action.
- Keep only claims the account can prove.
- Use concrete nouns and verbs; remove “赋能、链接、成长、热爱、长期主义” when they carry no operational meaning.
- Do not turn every bio into a sales pitch. Editorial, expert, product, and service accounts need different acceptance paths.
- Keep the next action platform-compliant and low-pressure.
Output
- First impression: what a new visitor understands now.
- Priority issues: evidence, impact, and confidence for each issue.
- Positioning sentence: audience + recurring problem + method/evidence + boundary.
- Bio options: clear professional, natural conversational, search-aware, and consultation-aware versions.
- Pinned-post plan: title direction, content job, proof required, and desired action for three posts.
- Consistency fixes: nickname, avatar, bio, pinned posts, and recent content.
- Next test: one change to publish and one observation window.
If the user asks only for a bio rewrite, provide five complete bio options and one selection rule; do not add a full account audit.
Guardrails
Do not invent clients, revenue, followers, awards, qualifications, results, or platform features. Do not promise profile visits, inquiries, or conversion. Do not include hidden contact methods or moderation-evasion language.
1---2name: xiaohongshu-profile3description: 诊断和改写小红书主页，包括昵称、头像说明、简介、账号定位、第一印象、信任依据、置顶笔记结构和平台允许的下一步动作。适用于主页诊断、简介改写、昵称优化、定位表达、主页转化和信任修复。完整起号应使用 launch-content-account，内容到咨询的完整路径应使用 xiaohongshu-conversion-path。4---56# Audit Xiaohongshu Profiles78Make the profile understandable in seconds without inventing credentials or compressing the account into empty slogans.910## Required inputs1112Use what is available: nickname, avatar, bio, pinned posts, account role, target reader, offer, proof, content pillars, current problem, and permitted next action. If a missing choice changes the positioning materially, ask one concise question; otherwise state the assumption and continue.1314## Workflow15161. Write the current first-impression sentence exactly as a new visitor would understand it.172. Test five questions: who is this, who is it for, what recurring problem does it solve, why is it credible, and what should the visitor do next?183. Separate evidence from claims. Accept real work process, qualifications, product facts, cases, demonstrations, boundaries, and consistent expertise. Reject invented proof or vague self-praise.194. Identify the earliest trust break: unclear role, audience sprawl, abstract benefit, proof gap, inconsistent content, weak pinned posts, or forced action.205. Rewrite the bio in several strategic directions, not cosmetic synonyms.216. Design three pinned-post jobs: orientation, proof/method, and next-step/FAQ. Adapt the jobs when the account is editorial rather than commercial.227. Check that nickname, bio, pinned posts, recent topics, and next action tell one coherent story.2324## Bio rules2526- Prefer audience, problem, method or evidence, boundary, and next action.27- Keep only claims the account can prove.28- Use concrete nouns and verbs; remove “赋能、链接、成长、热爱、长期主义” when they carry no operational meaning.29- Do not turn every bio into a sales pitch. Editorial, expert, product, and service accounts need different acceptance paths.30- Keep the next action platform-compliant and low-pressure.3132## Output33341. **First impression:** what a new visitor understands now.352. **Priority issues:** evidence, impact, and confidence for each issue.363. **Positioning sentence:** audience + recurring problem + method/evidence + boundary.374. **Bio options:** clear professional, natural conversational, search-aware, and consultation-aware versions.385. **Pinned-post plan:** title direction, content job, proof required, and desired action for three posts.396. **Consistency fixes:** nickname, avatar, bio, pinned posts, and recent content.407. **Next test:** one change to publish and one observation window.4142If the user asks only for a bio rewrite, provide five complete bio options and one selection rule; do not add a full account audit.4344## Guardrails4546Do not invent clients, revenue, followers, awards, qualifications, results, or platform features. Do not promise profile visits, inquiries, or conversion. Do not include hidden contact methods or moderation-evasion language.
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