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Referral Program Designer

Design referral programs with incentive mechanics, anti-fraud controls, and growth tracking. USE WHEN a task matches the Craft workspace workflow for referral-program-designer.

Sheshiyer Updated
Marketing & Growth

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Referral Program Designer

Use this skill to create referral systems that encourage advocacy and measurable growth.

Trigger Conditions

  • User wants a referral program
  • User asks how to increase word-of-mouth
  • User needs incentive design help

Required Inputs

  1. Product and customer profile
  2. Current retention/satisfaction signals
  3. Incentive budget
  4. Referral channel options

Workflow

  1. Define referral objective and audience.
  2. Select reward model (single/double-sided).
  3. Design referral journey and UX touchpoints.
  4. Add anti-abuse and quality checks.
  5. Set launch and optimization plan.

Output Format

  • Referral model recommendation
  • Incentive structure
  • User flow outline
  • Success metrics dashboard

Guardrails

  • Ensure incentive aligns with LTV economics.
  • Keep mechanics simple for users.
  • Include abuse prevention from day one.

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