Unmet Needs Analyzer
Use this skill to uncover category-level unmet needs and convert insights into strategic opportunities.
Trigger Conditions
- User asks for market gaps or unmet needs
- User researching new product opportunities
- User needs demand-side insight generation
Required Inputs
- Category/market definition
- Target audience context
- Known offerings/competitors (optional)
- Geography or segment constraints (optional)
Workflow
- Need framing: define the problem space and boundaries.
- Friction mapping: identify where existing solutions fail users.
- Need clustering: group unmet needs by severity and frequency.
- Opportunity translation: map needs to potential offers/initiatives.
- Prioritization: rank opportunities by impact and feasibility.
Output Format
- Top unmet needs list with titles
- Why each need remains unsolved
- Opportunity concepts tied to each need
- Prioritized opportunity shortlist
Guardrails
- Distinguish true unmet needs from preferences.
- Avoid generic claims without reasoning.
- State assumptions and confidence level.