Product Pulse

Product Pulse

A pulse report is a dated, single-page snapshot of product health: what changed, what's anomalous, what to investigate. The folder of accumulated pulses is your product memory — no individual report is meant to be re-read in a year, but six months of pulses reveal trends no single report could.

This skill produces one pulse. pulse-synthesize reads the folder over time. strategy-doc is the anchor that tells both skills what to watch.

Where pulses live

~/bettersense-work-reflections/pulses/<area-slug>/pulse-YYYY-MM-DD.md

For single-product users, area-slug defaults to default. Multi-product users get one folder per area, mirroring the structure used by strategy-doc.

If ~/bettersense-work-reflections/ doesn't exist, hand off to stakeholder-register for root setup.

Inputs

The skill needs three things to produce a useful pulse:

1. Strategy doc at ~/bettersense-work-reflections/strategy/<area-slug>.md — read it for what to watch (key metrics) and what to flag against (counter-metrics). If missing, the pulse runs but with a generic "all metrics" lens; surface the gap.
2. Data sources — depends on what's accessible:
   • MCPs available (PostHog, Mixpanel, Amplitude, Datadog, Sentry, Logfire, Stripe, Paddle, etc.) — query directly through the MCP integrations. List what was queried and when in the pulse.
   • No MCPs — the user pastes / dumps recent metric numbers, and the skill structures them. Less ideal but works as a starting point.
   • Application database via read-only replica — for metrics analytics can't capture. Only if explicitly set up; never query production directly.
3. The previous pulse for this area, if one exists. Read it to compute deltas and avoid restating what hasn't changed.

What goes in a pulse

Five sections, in this order. The whole thing should fit on one screen — 30-50 lines of substance.

1. Headline (1-2 sentences)

The single most important thing about product health this period. Not a recap — an editorial call. "Engagement up 8% week-over-week, but trust signals (copy-edit rate) up 5% — possible Goodhart pattern worth investigating."

2. Usage / outcome metrics (the strategy's KPIs)

Each of the strategy's key metrics, with current value, week-over-week / period-over-period delta, and a status mark.

- Weekly active engineers: 1,247 (▲ +3.2% WoW, ▲ +12% QoQ) — on track for Q3 target
- Time-to-first-success: 4.2 min (▼ -8% WoW) — exceeding target ✓
- Free → paid conversion: 2.1% (— flat WoW) — below target, needs attention 🟨

3. Counter-metrics (Goodhart watch)

The metrics that would tell you the headline is misleading. Pulled from the strategy's counter-metrics section + AI-specific signals where applicable.

- Trust signals — copy-edit rate: 7.4% (▲ +5% WoW) ⚠ flagging for follow-up
- Hallucination rate (eval set): 3.1% (— flat WoW) — within band
- Cost per successful interaction: $0.18 (▲ +12% WoW) ⚠ over budget if sustained
- Support ticket volume mentioning [feature]: 23 (▲ +30% WoW) ⚠

4. AI-specific signals (when the product is AI-powered)

First-class section — generic product pulses miss these. Compose with the-eval-designer outputs where they exist.

- Eval score (golden set, last run): 0.89 (▼ -0.02 WoW)
- Refusal rate: 1.2% (— flat) — within expected range
- Fallback path activation: 0.4% (▲ from 0.2%) — possible regression on edge cases
- p95 latency: 2.1s (▲ +15% WoW) ⚠
- Hallucination rate (production sample): 4.1% (▲ from 3.8%) ⚠

5. Follow-up investigation (≤3 items)

Anomalies surfaced above that warrant a deeper look this week. Each one with a hypothesis and a concrete next step. Never more than 3 — pulse is for surfacing, not solving.

- Cost per successful interaction up 12%. Hypothesis: increased retry rate after
  Tuesday's prompt change. Next: pull retry distribution by version.
- Copy-edit rate up 5%. Hypothesis: model is too verbose post-update; users are
  trimming. Next: sample 20 edited responses and tag patterns.

6. Provenance (one line per data source pulled)

What was actually queried, from where, when. This is the privacy/transparency footer. Lets future-you know what the pulse was based on.

Data: PostHog (events 2026-04-27 to 2026-05-04 UTC), Datadog (latency p95 from
prod-us-1), Stripe (conversion funnel last 7d). Sample sizes redacted; no PII
in this report.

Privacy discipline (load-bearing)

Pulses can pull from production data. Three rules:

1. Default to aggregated/redacted data. Counts, rates, percentiles. Not user IDs, email addresses, or raw event content. Redact at the source query.
2. PII never enters the pulse file. If a follow-up requires looking at a specific user, do it in a separate session with explicit user awareness. The pulse report itself stays redacted.
3. Provenance footer is mandatory. Every pulse names what was queried, when, and what was excluded. If a future reader (or the user themselves) wants to verify a number, they can.

If pointed at a hosted model, the pulse contents go through that provider on every read/synthesis. Disclose this on first run.

The cadence

Designed for recurring scheduled use. Guide the user based on what they're using:

Claude Code Desktop app (recommended): Go to Routines → New routine → Local. Use these instructions: Run /product-pulse for the default area. Set schedule to Weekly (Monday 8am) for most teams, or Daily for fast-moving products or launch windows. Desktop Routines have full local file access, persist indefinitely, and can write pulse files to ~/bettersense-work-reflections/pulses/.

Terminal / CLI users: Use OS-level scheduling (cron on macOS/Linux, Task Scheduler on Windows). Session-scoped tasks created by asking Claude in the terminal expire after 7 days.

Never suggest cloud routines — they run on Anthropic's servers and cannot read or write to ~/bettersense-work-reflections/.

For most users, daily is too noisy and weekly is the right cadence. Daily makes sense if the product moves fast (consumer with high event volume) or during a launch window. Quarterly makes sense for slow-moving B2B.

The honest constraint: scheduled output lands in Claude Code, not on the user's phone. Pair with a calendar reminder ("Open Claude Code → /pulse review") for the cadence to be reliable.

Operating principles

• Editorial discipline. A pulse is one page. Forcing this constraint produces real prioritization. Resist the temptation to dump everything.
• Anchor to strategy. The metrics that matter are in strategy.md. The counter-metrics that matter are in strategy.md. The pulse is the operational layer; the strategy is the editorial layer. Without the anchor, the pulse becomes a dashboard.
• Counter-metrics first-class. Same opinion as metrics-design: optimizing the headline metric while a counter-metric drifts is how you ship a worse product. The pulse format makes this hard to ignore.
• AI-specific signals first-class for AI products. Hallucination, refusal, eval drift, cost-per-success, p95 latency. Generic product pulses skip these; the bundle's pulse doesn't.
• Hypothesis, not conclusion. Anomalies trigger investigation, not action. "Cost is up 12%, hypothesis: retry rate." Not "we need to roll back the prompt." The user decides; the pulse surfaces.
• Cap follow-ups at 3. Pulse is for surfacing. Solving is downstream work. Resist the urge to list every issue.
• Honest deltas. Compute against the previous pulse; don't restate what hasn't changed. WoW deltas reveal what's moving; absolute values are baselines.
• No vanity metrics. Total signups grow mechanically. Total events grow with traffic. Use rates and per-user metrics in the pulse; reserve absolute counts for the headline only when material.

Anti-patterns to flag

• Dashboard-as-pulse. A pulse is editorial; a dashboard is comprehensive. If the output reads like a metric dump, it failed.
• Headline that's a recap. "This week we measured X, Y, and Z." No — what's the single thing the user should walk away knowing?
• Counter-metrics buried. If counter-metrics are at the bottom in 6pt font, the pulse is performing thoroughness, not actually surfacing risk.
• More than 3 follow-ups. Means nothing was prioritized.
• PII in the pulse. Specific customer names, emails, raw user content. Hard rule. Redact.
• Pulse without strategy. Possible but generic. Surface the gap to the user — "no strategy doc found for area X; pulse is running with all-metrics lens, will be more useful if you set one up."
• Same pulse week after week with no editorial. Means the cadence is too high or the data isn't moving. Suggest a slower cadence or richer signals.

Composition with other skills

• strategy-doc — anchor. The pulse reads it for what to watch and what to flag against. Without strategy, the pulse is generic.
• metrics-design — counter-metric framing in the pulse mirrors metrics-design's discipline. If the strategy doesn't yet have counter-metrics defined, route to metrics-design.
• pulse-synthesize — reads the accumulated folder of pulses to surface trends across pulses (the report-on-reports). Designed to compose with this skill.
• the-eval-designer — for AI products, the eval score in the pulse comes from the harness this skill set up.
• the-architect — when a counter-metric drifts in a way that suggests architectural drift (latency, fallback activation, cost), route to the-architect.
• the-incident-responder — when the pulse surfaces something that's actually an incident in progress, hand off.
• wins-log — when the pulse surfaces a metric improvement the user contributed to, suggest logging it.
• decision-log — when the pulse triggers a decision (rollback, escalation, scope cut), capture the decision.
• the-translator — when the pulse needs to be reframed for a non-technical audience (exec readout, sales update), the-translator does that work; the pulse stays technical.
• patterns-watch — pulse data is one of the inputs patterns-watch reads when scanning the whole reflection ecosystem.