Startup Business Analyst Business Case

Business Case Generator

Generate a comprehensive, investor-ready business case document covering market opportunity, solution, competitive landscape, financial projections, team, risks, and funding ask for startup fundraising and strategic planning.

Use this skill when

• Working on business case generator tasks or workflows
• Needing guidance, best practices, or checklists for business case generator

Do not use this skill when

• The task is unrelated to business case generator
• You need a different domain or tool outside this scope

Instructions

• Clarify goals, constraints, and required inputs.
• Apply relevant best practices and validate outcomes.
• Provide actionable steps and verification.
• If detailed examples are required, open resources/implementation-playbook.md.

What This Command Does

Create a complete business case including:

1. Executive summary
2. Problem and market opportunity
3. Solution and product
4. Competitive analysis and differentiation
5. Financial projections
6. Go-to-market strategy
7. Team and organization
8. Risks and mitigation
9. Funding ask and use of proceeds

Instructions for Claude

When this command is invoked, follow these steps:

Step 1: Gather Context

Ask the user for key information:

Company Basics:

• Company name and elevator pitch
• Stage (pre-seed, seed, Series A)
• Problem being solved
• Target customers

Audience:

• Who will read this? (VCs, angels, strategic partners)
• What's the primary goal? (fundraising, partnership, internal planning)

Available Materials:

• Existing pitch deck or docs?
• Market sizing data?
• Financial model?
• Competitive analysis?

Step 2: Activate Relevant Skills

Reference skills for comprehensive analysis:

• market-sizing-analysis - TAM/SAM/SOM calculations
• startup-financial-modeling - Financial projections
• competitive-landscape - Competitive analysis frameworks
• team-composition-analysis - Organization planning
• startup-metrics-framework - Key metrics and benchmarks

Step 3: Structure the Business Case

Create a comprehensive document with these sections:

Business Case Document Structure

Section 1: Executive Summary (1-2 pages)

Company Overview:

• One-sentence description
• Founded, location, stage
• Team highlights

Problem Statement:

• Core problem being solved (2-3 sentences)
• Market pain quantified

Solution:

• How the product solves it (2-3 sentences)
• Key differentiation

Market Opportunity:

• TAM: $X.XB
• SAM: $X.XM
• SOM (Year 5): $X.XM

Traction:

• Current metrics (MRR, customers, growth rate)
• Key milestones achieved

Financial Snapshot:

| Metric | Current | Year 1 | Year 2 | Year 3 |
|--------|---------|--------|--------|--------|
| ARR | $X | $Y | $Z | $W |
| Customers | X | Y | Z | W |
| Team Size | X | Y | Z | W |

Funding Ask:

• Amount seeking
• Use of proceeds (top 3-4)
• Expected milestones

Section 2: Problem & Market Opportunity (2-3 pages)

The Problem:

• Detailed problem description
• Who experiences this problem
• Current solutions and their limitations
• Cost of the problem (quantified)

Market Landscape:

• Industry overview
• Key trends driving opportunity
• Market growth rate and drivers

Market Sizing:

• TAM calculation and methodology
• SAM with filters applied
• SOM with assumptions
• Validation and data sources
• Comparison to public companies

Target Customer Profile:

• Primary segments
• Customer characteristics
• Decision-makers and buying process

Section 3: Solution & Product (2-3 pages)

Product Overview:

• What it does (features and capabilities)
• How it works (architecture/approach)
• Key differentiators
• Technology advantages

Value Proposition:

• Benefits by customer segment
• ROI or value delivered
• Time to value

Product Roadmap:

• Current state
• Near-term (6 months)
• Medium-term (12-18 months)
• Vision (2-3 years)

Intellectual Property:

• Patents (filed, pending)
• Proprietary technology
• Data advantages
• Defensibility

Section 4: Competitive Analysis (2 pages)

Competitive Landscape:

• Direct competitors
• Indirect competitors (alternatives)
• Adjacent players (potential entrants)

Competitive Matrix:

| Feature/Factor | Us | Comp A | Comp B | Comp C |
|----------------|----|---------| -------|--------|
| Feature 1 | ✓ | ✓ | ✗ | ✓ |
| Feature 2 | ✓ | ✗ | ✓ | ✗ |
| Pricing | $X | $Y | $Z | $W |

Differentiation:

• 3-5 key differentiators
• Why these matter to customers
• Defensibility of advantages

Competitive Positioning:

• Positioning map (2-3 dimensions)
• Market positioning statement

Barriers to Entry:

• What protects against competition
• Network effects, switching costs, etc.

Section 5: Business Model & Go-to-Market (2 pages)

Business Model:

• Revenue model (subscriptions, transactions, etc.)
• Pricing strategy and tiers
• Customer acquisition approach
• Expansion rev