Post Strategist

Post Strategist Skill

Ghostwrite posts that sound exactly like the user and tell them the best time to publish them.

Prerequisites Check

Before writing, verify what context you have:

Never ghostwrite without a style fingerprint. Everything else is optional but improves output.

Step 1 — Get the Brief

Ask the user (or infer from context):

1. Platform — LinkedIn / X / Instagram / Facebook / Reddit / Medium / Substack?
2. Topic — What is the post about? (Can be a vague idea — "something about leadership" is fine)
3. Goal — Inform / inspire / promote / entertain / spark debate?
4. Length preference — Short (under 100 words) / medium / long-form? Or match their typical style?
5. Any must-include elements? — A specific link, CTA, event, announcement?

If they're vague, suggest topics from their top-performing clusters in the audit report.

Step 2 — Ghostwrite the Post

Apply the style fingerprint strictly. Checklist before writing:

• Tone matches their fingerprint (casual/formal/witty/warm/etc.)
• Sentence length matches their pattern
• Opens the way they typically open (hook, question, story, bold claim)
• Closes the way they typically close (CTA, reflection, one-liner)
• Vocabulary matches — their words, not generic words
• Emoji usage matches their pattern (frequency + which ones)
• No phrases or patterns in their "NEVER DO" list
• Platform-appropriate format (e.g., LinkedIn ≠ Twitter ≠ Instagram)

Platform-specific formatting rules:

LinkedIn

• Optimal length: 150–300 words for engagement; long-form (600–1200w) for thought leadership
• Line breaks after every 1–2 sentences (LinkedIn compresses walls of text)
• Open with a hook line that stands alone (visible before "see more")
• Hashtags: 3–5 max, at the end
• CTAs work well ("What do you think?" / "Drop your experience below")

X / Twitter

• Single tweet: under 280 chars
• Thread: number tweets (1/ 2/ 3/) if multi-part
• Hook tweet must be punchy — no fluff
• No hashtags unless trending/niche; 0–2 max
• Conversational, not corporate

Instagram

• Caption length: 125–150 chars for casual; up to 2,200 for storytelling
• First line must hook before truncation
• Hashtags: 5–15 in first comment or end of caption
• Emojis used as line breaks or accents (if their fingerprint supports this)
• CTA: "Save this", "Tag someone", "Comment below"

Facebook

• Conversational, personal tone performs best
• Medium length: 40–80 words for engagement; longer for personal stories
• Questions drive comments
• Avoid links in the post body (reduces reach); put in comments

Reddit

• Match subreddit culture precisely (ask which subreddit if relevant)
• Title is critical — front-load the value
• Body: be genuine, don't sound promotional
• No self-promotion unless in designated threads

Medium / Substack

• Long-form: 800–2,500 words typical
• Headline is everything — make it specific and compelling
• Use subheadings every 200–300 words
• End with a clear takeaway or reflection

Step 3 — Provide Two Timing Options

Always offer both options. Present them clearly:

Option A: Your Personal Best Times

(From content audit — only available if audit was run)

Based on your past posts, your best engagement times are:

• [Platform]: [Day] at [Time] — your posts average [x]% more engagement
• [etc.]

If no audit data is available: "Run content-audit to unlock your personal timing data."

Option B: Platform Research Best Times

(Use web_search to fetch current platform-specific best time data if needed)

General research-backed guidelines (always search for latest data before presenting):

Always note: "These are averages across millions of accounts. Your personal data (Option A) is more reliable for your specific audience."

Step 4 — Deliver Output

Present the ghostwritten post clearly, then the timing recommendations:

---
✍️ YOUR POST ([Platform])
---

[Full post text, formatted for the platform]

---
📅 WHEN TO POST
---

Option A — Your Data: [Timing from audit]
Option B — Platform Research: [Day] at [Time] ([source/rationale])

💡 Recommendation: [Which option to choose and why, given their situation]

---

Step 5 — Iterate

Ask: "How does this feel? Too formal / too casual / not quite your voice?"

Apply fingerprint corrections dynamically. If they say it's off, ask:

• "Which part doesn't sound like you?"
• "Can you show me a sentence you'd rewrite?"

Update the style fingerprint notes if a consistent pattern emerges from corrections.

Batch Mode

If the user wants multiple posts at once (e.g., "write a week of content"):

1. Confirm platforms, topics, and posting frequency
2. Suggest a content mix based on their top-performing clusters
3. Draft all posts
4. Provide a full posting calendar with timing for each

Format as a table: