Neue Klasse — Authoring Guide
An executive automotive strategy deck at the bar of BMW Group corporate communications. Precise, technical, confident. Every slide is purpose-built for its content; the deck balances dense, structured information slides with a few that breathe.
Action titles, not topics
Every content slide's title is a complete-sentence claim, never a topic label. Read top to bottom, the titles alone carry the argument.
- Wrong: "Customer expectations"
- Right: "Premium customers expect the vehicle to fit naturally into their lives."
The motorsport tricolour is the signature
A thin three-segment bar (blue / cyan / red) appears in the masthead of every slide and as the accent on section markers, numerals and timeline nodes. It is the one recurring brand gesture. Never expand it into decoration; it stays a precise mark.
Density is a layout choice, never a type size
Vary the layout register across the deck. Type always stays readable (≈14–20px body). When a slide carries a lot, use a richer structure (multi-column grid, matrix, journey table, timeline) — never shrink the text.
- Editorial register:
cover, closing — one idea, large type, air.
- Balanced register:
principles, focus, matrix, comparison — a title, one structured exhibit, a so-what.
- Data-dense register:
expectations, journey-map, benefit-table, operating-model, roadmap — several organised zones, readable type, footnotes.
Colour discipline
- White ground on content slides; charcoal (#16181D) on cover, section markers and closing.
- BMW blue (#0066B1) is the single accent: highlighted data, numerals, key markers. Cool blue (#2E9BD6) is a secondary tint only.
- Red appears only inside the tricolour mark and on negative deltas. Never a second accent.
- Hairlines (#DCE0E5) for rules and gridlines.
Voice
- Lead with the conclusion. Confident, engineered, free of hedges.
- Sentence case everywhere. No tracked-out caps.
- If a slide could appear on a generic SaaS landing page, it is wrong for this deck.
1---2name: neue-klasse3description: Executive automotive strategy deck in the visual language of BMW Group / bmw.com: precise, technical, confident, premium. Structured grids, restrained colour, a motorsport tricolour signature, charts/matrices/journey maps/timelines. Use for premium automotive product & transformation strategy.4---56# Neue Klasse — Authoring Guide78An executive automotive strategy deck at the bar of BMW Group corporate communications. Precise, technical, confident. Every slide is purpose-built for its content; the deck balances dense, structured information slides with a few that breathe.910## Action titles, not topics1112Every content slide's title is a complete-sentence claim, never a topic label. Read top to bottom, the titles alone carry the argument.1314- Wrong: "Customer expectations"15- Right: "Premium customers expect the vehicle to fit naturally into their lives."1617## The motorsport tricolour is the signature1819A thin three-segment bar (blue / cyan / red) appears in the masthead of every slide and as the accent on section markers, numerals and timeline nodes. It is the one recurring brand gesture. Never expand it into decoration; it stays a precise mark.2021## Density is a layout choice, never a type size2223Vary the layout register across the deck. Type always stays readable (≈14–20px body). When a slide carries a lot, use a richer structure (multi-column grid, matrix, journey table, timeline) — never shrink the text.2425- Editorial register: `cover`, `closing` — one idea, large type, air.26- Balanced register: `principles`, `focus`, `matrix`, `comparison` — a title, one structured exhibit, a so-what.27- Data-dense register: `expectations`, `journey-map`, `benefit-table`, `operating-model`, `roadmap` — several organised zones, readable type, footnotes.2829## Colour discipline3031- White ground on content slides; charcoal (#16181D) on cover, section markers and closing.32- BMW blue (#0066B1) is the single accent: highlighted data, numerals, key markers. Cool blue (#2E9BD6) is a secondary tint only.33- Red appears only inside the tricolour mark and on negative deltas. Never a second accent.34- Hairlines (#DCE0E5) for rules and gridlines.3536## Voice3738- Lead with the conclusion. Confident, engineered, free of hedges.39- Sentence case everywhere. No tracked-out caps.40- If a slide could appear on a generic SaaS landing page, it is wrong for this deck.
SlideSpeak