Email Templates

Email Templates Skill

Purpose

Produces HTML + plain text email templates for form submissions. Transactional only.

Scope

This skill is for transactional emails only. No marketing.

Skill Output

For each form, this skill produces:

Rule: Every form needs BOTH business + customer email. No exceptions.

Core Rules

1. Two emails per form — Business notification + customer confirmation
2. HTML + plain text — Both versions required
3. No external images — Inline styles only
4. Mobile-first — 600px max width, large text
5. Brand colors from design-tokens — No hardcoded colors
6. Reply-to = business email — Never noreply-only

Required Fields

Lead Notification

interface LeadNotificationData {
  name: string;        // Required
  email: string;       // Required
  phone?: string;
  message?: string;
  source: string;      // Required - page URL
  timestamp: string;   // Required
  utm?: { source?: string; medium?: string; campaign?: string; };
}

Customer Confirmation

interface ConfirmationData {
  name: string;           // Required
  businessName: string;   // Required
  businessPhone: string;  // Required
  businessEmail: string;  // Required
  responseTime: string;   // Required - e.g., "within 2 hours"
}

Quote Result

interface QuoteData {
  name: string;         // Required
  businessName: string; // Required
  resultUrl: string;    // Required
  summary: string;      // Required
  priceRange?: string;
  validUntil?: string;
}

Blocking Conditions (STOP)

Do NOT send email if:

Missing required field = email NOT sent. Log error.

Email Structure

Lead Notification (to Business)

Customer Confirmation (to Customer)

Quote Result (to Customer)

Subject Lines

Plain Text Rules

• Max 70 characters per line
• No HTML references
• Same content as HTML
• Clear section breaks with blank lines

Testing Checklist

• Renders on Gmail (web + mobile)
• Renders on Outlook
• Renders on Apple Mail
• Plain text readable
• Links work
• Reply-to correct
• From name = business name

Forbidden

• ❌ External image URLs
• ❌ HTML-only (no plain text)
• ❌ Generic "noreply@" without business name
• ❌ Marketing content in transactional
• ❌ Sending with missing required fields
• ❌ Only business OR only customer email

References

• lead-notification.md — Full HTML template
• customer-confirmation.md — Full HTML template
• quote-result.md — Full HTML template
• resend-setup.md — Sending implementation

Definition of Done

• Lead notification template (HTML + text)
• Customer confirmation template (HTML + text)
• Quote template if calculator (HTML + text)
• Both emails sent per form submission
• Tested on Gmail, Outlook, Apple Mail
• From name = business name
• Reply-to = business email