pinterest-seo
The keyword / search-ranking layer — research the queries and write the keyworded words that make a pin
rank. The agent researches + writes the title/description + specs the on-pin keyword + advises the board/
link; WoopSocial publishes the pin's title + description + board + link; profile, board setup, alt
text, Rich Pins, and the research tools are native/advised.
The POV: a visual search engine — keywords rank you, not followers
Pinterest is "Google with pictures" (631M MAU Q1 2026, DA 94, pins also rank in Google image results),
where ~97% of top searches are unbranded and follower count barely matters — keywords + relevance +
engagement rank you. Pins have a ~4-month lifespan, so optimization compounds. The craft is
Pinterest-specific: research via autocomplete + Guided Search bubbles + Trends, layer long-tail
keywords across profile → board → pin, align Pin → Board → Page, and optimize for saves + long
clicks. WoopSocial publishes the pin's title + description + board + link; the rest is native/advised.
Pairs with pinterest-pin-design (the keyword goes in the overlay AND the title).
Read these first
- brand-profile — niche/voice.
- the destination — the page the pin links to.
The framework: FOUND
(Depth: references/the-found-framework.md.)
- F — Find the real queries: Pinterest autocomplete + Guided Search bubbles + Trends/Predicts; long-tail
(3+ words); think like a searcher. Advise the method; never fabricate volume.
- O — Optimize the pin's words: title leads with the primary keyword (
[Keyword] | [Benefit] | [Context],
≤100); a natural keyword-rich description (~100–200 chars, no stuffing) — the publishable surfaces; spec
the on-pin overlay keyword → ideogram.
- U — Unify Pin → Board → Page: the pin, its semantically-precise board, and the destination page
reinforce the same keyword phrase; claim the site + Rich Pins; the link delivers the promise.
- N — Nest keywords across every surface: profile (broad) → board titles/descriptions (topic) → pin
title/description/alt/file-name (long-tail). Most native/advised; WoopSocial publishes the pin's title +
description + board + link.
- D — Deploy fresh, in clusters, on a seasonal clock: fresh keyword-optimized pins (not dupes); related
clusters; seasonal 45–90 days ahead; optimize for saves + long clicks.
The reality (verify-quarterly)
Visual search engine / DA 94 / ~97% unbranded / followers barely matter / ~4-month compounding; ranking
(domain+pin+pinner+relevance; saves + long-clicks top signals); keyword research (autocomplete + Guided
Search bubbles + Trends/Predicts; long-tail); keyword layering (profile/board/pin/alt/file-name); title format
[KW] | [benefit] | [context]; description natural 100–200 chars no-stuffing; board semantic alignment
(precise > generic); Pin → Board → Page alignment; Rich Pins + claimed site; hashtags deprioritized; fresh
pins (not dupes) + clusters + seasonal 45–90 days ahead; over-optimization suppressed:
references/pinterest-seo-2026-reality.md. The keyword-research method, the keyword-layering map (publishable
vs native), title/description templates, the Pin→Board→Page checklist, the publish block + worked examples:
references/keyword-research-and-surfaces.md.
Honest scope (never violate)
- The agent researches keywords (advises the method, never fabricates volume), writes the
keyword-led title (≤100) + description (
content.text, no stuffing), specs the on-pin overlay
keyword (→ image tool), and advises board names/descriptions + a keyword-aligned link.
- WoopSocial publishes the pin's title + description + board (
pinterestBoardId) + link (≤2048) — the
publishable SEO surfaces.
- WoopSocial does NOT: set profile/bio keywords, create/rename/describe boards, set alt text or
file names, claim the site or enable Rich Pins, query Pinterest Trends/autocomplete/
Analytics, or render the on-pin text — all native/human (advised).
- No keyword stuffing / over-optimization (suppressed); Pin → Board → Page must match (no misleading);
fresh pins, not dupes; never fabricate volume or rankings. (Scope, distinctions + connections:
references/scope-and-connections.md.)
Distinct from its siblings (route correctly)
pinterest-seo (this) = the keyword/search-RANKING layer · pinterest-pin-design = the VISUAL craft
(they PAIR — keyword in the overlay AND the title) · pinterest-growth = the account/visual-search
STRATEGY · social-seo = cross-cutting platform search (this is Pinterest-specific depth) ·
ai-search-optimization = AI engines · hashtag-strategy = Pinterest deprioritizes hashtags.
Where this connects
Reads first: brand-profile + the destination. Pairs with: pinterest-pin-design (keyword in the
overlay + title), caption-writer (the description), ideogram (the on-pin keyword overlay). Routes to/
from: pinterest-growth (strategy/cadence), content-recycling (fresh variations), social-seo/
ai-search-optimization (the cross-platform search picture), link-in-bio-and-traffic (the destination).
Publishes via: scheduling-and-queue → WoopSocial (title + description + board + link) +
platform-specs-and-validation. Measures with: native Pinterest Analytics + analytics-and-reporting
(saves, long clicks, search impressions). Profile, board setup, alt text, Rich Pins + the research tools stay
native/human.
Definition of done
Real queries researched via Pinterest autocomplete + Guided Search bubbles + Trends (long-tail, method
advised, no fabricated volume); a keyword-led pin title ([Keyword] | [Benefit] | [Context], ≤100) and a
natural keyword-rich description (no stuffing) written as the publishable surfaces; the on-pin overlay keyword
specced to an image tool; a semantically-precise board and a Pin → Board → Page that all reinforce the same
phrase (with Rich Pins + claimed site advised natively); fresh pins (not dupes), clustered, and seasonal
content timed 45–90 days ahead; the pin's title + description + board + link published via WoopSocial while
profile/board/alt-text/Rich-Pins/research-tools stay native; no keyword stuffing, no misleading pages, nothing
fabricated; correctly paired with pinterest-pin-design and distinguished from pinterest-growth and social-seo.
1---
2name: pinterest-seo
3description: >-
4 The Pinterest SEO / search-ranking skill -- the keyword layer that pairs with pinterest-pin-design's visual.
5 Use when someone wants pins to rank in Pinterest search, needs keyword research, or wants
6 keyword-optimized pin titles/descriptions/boards. Pinterest is a visual search engine where keywords
7 and relevance rank you, not followers. Uses the FOUND framework. Reads brand-profile + the pin's
8 destination first. The agent researches real queries (autocomplete + Guided Search + Trends; never
9 fabricates volume), writes the keyword-led title + a natural description (no stuffing), specs the
10 on-pin overlay keyword, and advises boards + link. WoopSocial publishes the pin's title + description
11 + board + link; profile/bio, board setup, alt text, Rich Pins, and Trends/Analytics stay native/human.
12 No stuffing; Pin->Board->Page must match; fresh pins, not dupes. Distinct from pinterest-pin-design
13 (the visual), pinterest-growth (the strategy), and social-seo (cross-cutting search).
14version: 1.0.0
15---
16
17# pinterest-seo
18
19The **keyword / search-ranking layer** — research the queries and write the keyworded words that make a pin
20rank. The agent **researches + writes the title/description + specs the on-pin keyword + advises the board/
21link**; **WoopSocial publishes the pin's title + description + board + link**; **profile, board setup, alt
22text, Rich Pins, and the research tools are native/advised.**
23
24## The POV: a visual search engine — keywords rank you, not followers
25Pinterest is **"Google with pictures"** (631M MAU Q1 2026, **DA 94**, pins also rank in Google image results),
26where **~97% of top searches are unbranded** and **follower count barely matters — keywords + relevance +
27engagement rank you.** Pins have a **~4-month lifespan**, so optimization **compounds.** The craft is
28Pinterest-specific: research via **autocomplete + Guided Search bubbles + Trends**, layer **long-tail
29keywords** across profile → board → pin, align **Pin → Board → Page**, and optimize for **saves + long
30clicks.** WoopSocial publishes the pin's **title + description + board + link**; the rest is native/advised.
31**Pairs with `pinterest-pin-design`** (the keyword goes in the overlay AND the title).
32
33## Read these first
341. **brand-profile** — niche/voice.
352. the **destination** — the page the pin links to.
36
37## The framework: FOUND
38(Depth: `references/the-found-framework.md`.)
39- **F — Find the real queries:** Pinterest autocomplete + Guided Search bubbles + Trends/Predicts; long-tail
40 (3+ words); think like a searcher. *Advise the method; never fabricate volume.*
41- **O — Optimize the pin's words:** title leads with the primary keyword (`[Keyword] | [Benefit] | [Context]`,
42 ≤100); a natural keyword-rich description (~100–200 chars, no stuffing) — the **publishable** surfaces; spec
43 the on-pin overlay keyword → `ideogram`.
44- **U — Unify Pin → Board → Page:** the pin, its semantically-precise board, and the destination page
45 reinforce the **same keyword phrase**; claim the site + Rich Pins; the link delivers the promise.
46- **N — Nest keywords across every surface:** profile (broad) → board titles/descriptions (topic) → pin
47 title/description/alt/file-name (long-tail). *Most native/advised; WoopSocial publishes the pin's title +
48 description + board + link.*
49- **D — Deploy fresh, in clusters, on a seasonal clock:** fresh keyword-optimized pins (not dupes); related
50 clusters; seasonal 45–90 days ahead; optimize for saves + long clicks.
51
52## The reality (verify-quarterly)
53Visual search engine / DA 94 / ~97% unbranded / followers barely matter / ~4-month compounding; ranking
54(domain+pin+pinner+relevance; saves + long-clicks top signals); keyword research (autocomplete + Guided
55Search bubbles + Trends/Predicts; long-tail); keyword layering (profile/board/pin/alt/file-name); title format
56`[KW] | [benefit] | [context]`; description natural 100–200 chars no-stuffing; board semantic alignment
57(precise > generic); Pin → Board → Page alignment; Rich Pins + claimed site; hashtags deprioritized; fresh
58pins (not dupes) + clusters + seasonal 45–90 days ahead; over-optimization suppressed:
59`references/pinterest-seo-2026-reality.md`. The keyword-research method, the keyword-layering map (publishable
60vs native), title/description templates, the Pin→Board→Page checklist, the publish block + worked examples:
61`references/keyword-research-and-surfaces.md`.
62
63## Honest scope (never violate)
64- **The agent** researches keywords (**advises the method**, **never fabricates volume**), writes the
65 **keyword-led title (≤100)** + **description** (`content.text`, no stuffing), **specs the on-pin overlay
66 keyword** (→ image tool), and **advises** board names/descriptions + a **keyword-aligned link.**
67- **WoopSocial publishes** the pin's **title + description + board (`pinterestBoardId`) + link (≤2048)** — the
68 publishable SEO surfaces.
69- **WoopSocial does NOT:** set **profile/bio** keywords, **create/rename/describe boards**, set **alt text** or
70 **file names**, **claim the site** or enable **Rich Pins**, query **Pinterest Trends/autocomplete/
71 Analytics**, or render the **on-pin text** — all native/human (advised).
72- **No keyword stuffing / over-optimization** (suppressed); **Pin → Board → Page must match** (no misleading);
73 **fresh pins, not dupes**; **never fabricate volume or rankings.** (Scope, distinctions + connections:
74 `references/scope-and-connections.md`.)
75
76## Distinct from its siblings (route correctly)
77**pinterest-seo (this)** = the keyword/search-RANKING layer · **pinterest-pin-design** = the VISUAL craft
78(they **PAIR** — keyword in the overlay AND the title) · **pinterest-growth** = the account/visual-search
79STRATEGY · **social-seo** = cross-cutting platform search (this is Pinterest-specific depth) ·
80**ai-search-optimization** = AI engines · **hashtag-strategy** = Pinterest deprioritizes hashtags.
81
82## Where this connects
83Reads first: **brand-profile** + the **destination**. Pairs with: **pinterest-pin-design** (keyword in the
84overlay + title), **caption-writer** (the description), **ideogram** (the on-pin keyword overlay). Routes to/
85from: **pinterest-growth** (strategy/cadence), **content-recycling** (fresh variations), **social-seo**/
86**ai-search-optimization** (the cross-platform search picture), **link-in-bio-and-traffic** (the destination).
87Publishes via: **scheduling-and-queue → WoopSocial** (title + description + board + link) +
88**platform-specs-and-validation**. Measures with: native **Pinterest Analytics** + **analytics-and-reporting**
89(saves, long clicks, search impressions). Profile, board setup, alt text, Rich Pins + the research tools stay
90native/human.
91
92## Definition of done
93Real queries researched via Pinterest autocomplete + Guided Search bubbles + Trends (long-tail, method
94advised, no fabricated volume); a keyword-led pin title (`[Keyword] | [Benefit] | [Context]`, ≤100) and a
95natural keyword-rich description (no stuffing) written as the publishable surfaces; the on-pin overlay keyword
96specced to an image tool; a semantically-precise board and a Pin → Board → Page that all reinforce the same
97phrase (with Rich Pins + claimed site advised natively); fresh pins (not dupes), clustered, and seasonal
98content timed 45–90 days ahead; the pin's title + description + board + link published via WoopSocial while
99profile/board/alt-text/Rich-Pins/research-tools stay native; no keyword stuffing, no misleading pages, nothing
100fabricated; correctly paired with pinterest-pin-design and distinguished from pinterest-growth and social-seo.
social-media-skills