Credential Harvest Landing Page Copy

Credential Harvest Landing Page Copy

Draft concise landing-page text that matches the target's public voice and the lure's call to action.

Read ../../references/persuasion-principles.md when choosing the primary persuasion principle.

Workflow

1. Identify the page type: login, SSO, webinar join, secure document access, or verification prompt.
2. Research target branding language, recurring phrases, and department naming.
3. Choose the primary persuasion principle:
   • Authority
   • Reciprocity
   • Greed
   • Commitment and consistency
   • Social proof
   • Liking
   • Scarcity
   • Curiosity
   • Fear and anxiety
   • Trust
   • Shame or embarrassment
4. Match the copy to the pretext without adding unsupported policy claims.
5. Keep the page minimal and consistent with common enterprise login flows.
6. Add only the notices needed to support the action.

Output

Return:

1. Page title
2. Primary persuasion principle
3. Header and subheader
4. Body copy
5. Form labels and button text
6. Error text
7. Claims to avoid

Patterns

• join meeting to continue
• sign in with corporate credentials
• verify access
• review secure message
• continue to external session