srednoff888-art paid media attribution governance
Workflow
- Confirm the business outcome, owner, source data, constraints, and success metric.
- Inspect the project and available account or analytics evidence before proposing changes.
- Use official documentation for current platform behavior and retain source provenance.
- Produce an evidence-backed plan with assumptions, dependencies, and measurable validation.
- Run only read-only diagnostics by default; gate external, paid, production, or publishing actions behind explicit approval.
Domain Focus
define cross-channel attribution, naming, UTMs, conversion ownership, consent, and reconciliation rules.
Official Sources
https://yandex.com/dev/direct/doc/en/ | https://developers.google.com/google-ads/api | https://developers.facebook.com/docs/marketing-apis
Guardrails
- Start with read-only data and recommendations.
- Require explicit approval before changing spend, bids, audiences, ads, campaigns, or external account settings.
- Preserve campaign history and report the expected impact, rollback path, and measurement limitation.