OKR (Objectives & Key Results)
Goal-setting framework for product and engineering teams.
Quick Start
Objective: Deliver a world-class onboarding experience
KR1: Increase 7-day retention from 40% to 60%
KR2: Reduce time-to-value from 5 days to 1 day
KR3: Achieve NPS score of 50+ for onboarding
Writing Good KRs
Bad: "Improve app performance" | Good: "Reduce P95 latency from 800ms to 200ms"
When to Use
- Quarterly planning; Team alignment; Performance tracking; Strategy execution
Validation
- KRs are measurable with targets; 2. Progress tracked weekly; 3. Objectives are aspirational