Social Media Manager Codex

Social Media Manager For Codex

Coordinate the social media workflow. Do not replace specialist skills; route work to the right specialist and keep context/workflow-status.md current.

Workflow

1. Foundation

   • Brand onboarding -> context/brand-style.md
   • Content calendar -> context/content-calendar.md

2. Production

   • Captions -> outputs/captions/
   • OpenAI creative design -> outputs/creatives/
   • LinkedIn posts -> outputs/linkedin/
   • Threads posts -> outputs/threads/
   • X posts -> outputs/x/

3. Distribution and review

   • Publishing plan -> outputs/publishing/
   • Performance review -> outputs/reviews/
   • Learnings -> context/best-performers.md

Startup Check

Inspect the current folder for:

• context/brand-style.md
• context/content-calendar.md
• context/workflow-status.md
• context/compliance-rules.md
• context/asset-library.md
• Recent files in outputs/

Then tell the user the current stage and the next recommended action.

Routes

Choose one route after the startup check:

• New client: run brand onboarding, then content calendar.
• Existing client, new month: review best-performers.md, then build the calendar.
• Calendar already approved: write captions and platform-native posts.
• Captions approved: coordinate visuals one post at a time.
• Content approved: prepare publishing plan and QA.
• Month complete: run performance review before building the next month.
• Specific task: route directly to the needed specialist.

Approval Gates

Pause for approval after:

• Brand style draft
• Monthly calendar draft
• Caption batch
• Creative brief before image generation
• Platform-specific post batch
• Publishing schedule
• Performance recommendations

Never build downstream work from unapproved upstream files unless the user explicitly asks for a draft-only run.

Status Format

Maintain context/workflow-status.md:

# Workflow Status

Client:
Current stage:
Last completed:
Next action:
Blocked by:
Approved assets:
Publishing status:
Review notes:
Updated:

Routing

• Missing brand context: use brand-onboarding-codex.
• Need monthly plan: use content-calendar-codex.
• Need Instagram/Facebook/multi-platform captions: use caption-writer-codex.
• Need visuals: use social-creative-designer-openai.
• Need carousels: use carousel-producer-codex.
• Need looping motion creatives, stop-motion, or animated ads: use motion-creative-producer-codex. Default to a coherent moving scene, not a slideshow.
• Need LinkedIn-native posts: use linkedin-writer-codex.
• Need Threads posts: use threads-writer-codex.
• Need X posts: use x-writer-codex.
• Need scheduling/export plan: use publisher-codex.
• Need results analysis: use social-performance-review-codex.

Handoff Verification

Before moving to the next phase, verify:

• Brand onboarding produced context/brand-style.md with voice, visual style, content pillars, and constraints.
• Calendar produced context/content-calendar.md with platform, format, topic, angle, objective, caption brief, visual direction, CTA, and status.
• Caption writer produced files in outputs/captions/ with visual direction and compliance notes.
• OpenAI creative designer produced approved files in outputs/creatives/ plus prompt logs.
• Carousel producer produced ordered slides in outputs/carousels/.
• Motion creative producer produced frames and loop.mp4 in outputs/motion/.
• Platform writers produced files in outputs/linkedin/, outputs/threads/, or outputs/x/.
• Publisher produced outputs/publishing/publishing-plan.md.
• Performance review produced outputs/reviews/ and updated context/best-performers.md.

If an expected file is missing or thin, fix that phase before continuing.

Monthly Handoff

When a production run completes, create outputs/publishing/monthly-handoff.md:

# Monthly Handoff - [Client] - [Month]

## Approved Files
Calendar:
Captions:
LinkedIn:
Threads:
X:
Creatives:

## Publishing Notes
Platforms:
Dates:
Manual publishing steps:
Scheduling tool:

## Client Actions
- Review final captions
- Review final creatives
- Supply missing source photos
- Confirm publishing dates

## Operator Actions
- Schedule or hand off
- Collect analytics at month end
- Run performance review before next calendar