SEO/GEO Content Brief
What this does
Turns a topic into a complete, fill-in content brief that a writer can execute
without further research. It covers the classic SEO surface (query intent, SERP
analysis, keywords, entities, internal links, heading outline) and the GEO
surface (who AI engines cite today and why, quotable structure, definitions,
freshness, author authority) so the resulting page can both rank and be cited
in AI answers.
Glossary
- GEO — Generative Engine Optimization: optimizing content to be cited by
AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini).
- E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness;
Google's content-quality signals.
- Hub-and-spoke — content architecture of pillar pages (hubs) linked to
supporting posts (spokes).
When to use it
- Planning any page meant to win organic search and AI-answer citations.
- A writer needs target query, keywords, entities, outline, and schema upfront.
- Auditing an existing page for GEO gaps before a rewrite.
How to use it
- Confirm the target query and the business goal for the page.
- Copy
references/brief-template.md and fill
every section. Work top to bottom — each section feeds the next.
- For the SERP + AI-answer analysis, look at the current page-1 results and at
what ChatGPT/Perplexity/Google AI Overviews actually say for the query;
record who gets cited and why (format, freshness, authority, structure).
- Choose primary + secondary keywords and the entities the page must
mention to be topically complete.
- Specify the E-E-A-T signals (named author + bio + credentials, sources,
original data/experience) the page must carry.
- Place the page in the hub-and-spoke map and list internal links in/out.
- Write the title / H1 / heading outline, the FAQ block, and the Schema.org
recommendations — for the schema build itself, hand off to a
schema-org-sprint skill.
- Run every item in
references/geo-checklist.md
and attach it to the brief as the acceptance criteria.
Inputs
- Target query / topic and the page's business goal.
- The site's existing hub/pillar structure (for placement + internal links).
- Author identity + credentials (for E-E-A-T).
- Access to live SERPs and AI engines for the analysis steps.
Output
A completed content brief (one markdown doc per page) containing: target query
- intent, SERP + AI-answer analysis, primary/secondary keywords + entities,
E-E-A-T plan, hub-and-spoke placement + internal links, title/H1/heading
outline, FAQ block, Schema.org recommendations, sources to cite/earn, and the
GEO checklist as acceptance criteria.
Notes & constraints
- This skill plans; it does not write the final copy or build the schema —
pair it with a drafting skill and a
schema-org-sprint skill.
- GEO and SEO overlap but are not identical: ranking #1 does not guarantee a
citation. Optimize structure and quotability for AI engines explicitly.
- Verify every stat and source; AI engines and Google both penalize
unsupported claims, and citations reward verifiable specifics.
- Use forward-slash paths.
1---2name: seo-geo-content-brief3description: Produces a research-backed content brief that optimizes a page for BOTH classic SEO and GEO (Generative Engine Optimization) so it ranks in search AND gets cited by ChatGPT, Perplexity, and Google AI Overviews. Use when planning a blog post, pillar page, or landing page and you need target queries, keywords, entities, heading outline, E-E-A-T signals, schema, and a GEO checklist before writing.4license: MIT5---67# SEO/GEO Content Brief89## What this does1011Turns a topic into a complete, fill-in content brief that a writer can execute12without further research. It covers the classic SEO surface (query intent, SERP13analysis, keywords, entities, internal links, heading outline) **and** the GEO14surface (who AI engines cite today and why, quotable structure, definitions,15freshness, author authority) so the resulting page can both rank and be cited16in AI answers.1718## Glossary1920- **GEO** — Generative Engine Optimization: optimizing content to be cited by21 AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini).22- **E-E-A-T** — Experience, Expertise, Authoritativeness, Trustworthiness;23 Google's content-quality signals.24- **Hub-and-spoke** — content architecture of pillar pages (hubs) linked to25 supporting posts (spokes).2627## When to use it2829- Planning any page meant to win organic search **and** AI-answer citations.30- A writer needs target query, keywords, entities, outline, and schema upfront.31- Auditing an existing page for GEO gaps before a rewrite.3233## How to use it34351. Confirm the **target query** and the **business goal** for the page.362. Copy [`references/brief-template.md`](references/brief-template.md) and fill37 every section. Work top to bottom — each section feeds the next.383. For the SERP + AI-answer analysis, look at the current page-1 results and at39 what ChatGPT/Perplexity/Google AI Overviews actually say for the query;40 record **who gets cited and why** (format, freshness, authority, structure).414. Choose primary + secondary keywords and the **entities** the page must42 mention to be topically complete.435. Specify the **E-E-A-T signals** (named author + bio + credentials, sources,44 original data/experience) the page must carry.456. Place the page in the **hub-and-spoke** map and list internal links in/out.467. Write the title / H1 / heading outline, the FAQ block, and the Schema.org47 recommendations — for the schema build itself, hand off to a48 `schema-org-sprint` skill.498. Run every item in [`references/geo-checklist.md`](references/geo-checklist.md)50 and attach it to the brief as the acceptance criteria.5152## Inputs5354- Target query / topic and the page's business goal.55- The site's existing hub/pillar structure (for placement + internal links).56- Author identity + credentials (for E-E-A-T).57- Access to live SERPs and AI engines for the analysis steps.5859## Output6061A completed content brief (one markdown doc per page) containing: target query62+ intent, SERP + AI-answer analysis, primary/secondary keywords + entities,63E-E-A-T plan, hub-and-spoke placement + internal links, title/H1/heading64outline, FAQ block, Schema.org recommendations, sources to cite/earn, and the65GEO checklist as acceptance criteria.6667## Notes & constraints6869- This skill **plans**; it does not write the final copy or build the schema —70 pair it with a drafting skill and a `schema-org-sprint` skill.71- GEO and SEO overlap but are not identical: ranking #1 does not guarantee a72 citation. Optimize structure and quotability for AI engines explicitly.73- Verify every stat and source; AI engines and Google both penalize74 unsupported claims, and citations reward verifiable specifics.75- Use forward-slash paths.
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