Generating Videos

Video Generation

Turn a brief into a video.

Workflow

Step 1: Read the brief and the media

Look at everything the user supplied. Run image_analysis on each image and video_analysis on each video. Write down what each one shows — who is in it, where it is, how it is lit, how it is framed — so the prompt matches it instead of describing something different. Send a product URL or photo to analyzing-products. Skip an image you already know: you made it this turn, or you have already analyzed it.

Then read the brief: how long the video runs, what happens in it, where it will be posted, and whether anyone speaks.

Where the video has a product, write one description of it and reuse it unchanged in every storyboard — rephrasing it between calls reads as a different product.

• Material and finish, surface by surface.
• Size — its width and height, and how it sits against a hand.
• Two to five visual anchors — features you can verify in the product image and nothing else: exact colours, the shape of a closure or handle, the gauge of a chain or strap, a surface finish, a distinguishing mark.
• What may be done with each part — which parts are fixed to it, and the whole of what the moving ones allow. Nothing later does anything to the product that isn't on this list.

Don't transcribe what the label says. Spelling out the printing invites the model to redraw it, and redrawn text comes back warped.

Step 2: Pick the model and load its parameters

seedance-2.0-fast is the default — the general-purpose workhorse; a weak result is usually the prompt's fault, not the model's.

The storyboard route always runs on seedance-2.0-fast unless the user named a model. The table below decides a single clip.

Reach past the default only on a clear signal:

When more than one fits, work down this list and stop at the first that applies:

1. The user named a model — use it.
2. The video takes the storyboard route — seedance-2.0-fast.
3. Seedance refused the brief (nsfw / ip) or keeps failing — use the fallback from the table.
4. The brief matches a row above — use that model.
5. Otherwise use seedance-2.0-fast. If two models tie, use the newer one.

Then call list_video_models for the chosen model and read its accepted modes, aspect ratios, durations, resolutions, and media — each validates its own subset, and you need these before writing the prompt.

Step 3: Route

Take one of four paths:

• The video is a UGC video — a creator or customer, as themselves, sharing their own take on a product: a review, unboxing, try-on, tutorial, testimonial or influencer endorsement → Trigger the generating-ugc-videos skill workflow, whether or not the brief says UGC.
• The video is a product ad or commercial — a produced advertisement in the brand's voice: a product-hero showcase with no one on screen, or a story or lifestyle commercial where a presenter or actor plays a role in the brand's spot → Trigger the generating-ad-videos skill workflow.
• One clip covers it — the video runs no longer than the model's longest clip, and holds one continuous shot → Read and follow the steps in references/direct-route.md.
• It needs more than one clip — the video runs longer than the model's longest clip, or the brief needs a cut between shots → Read and follow the steps in references/storyboard-route.md.

list_video_models gives the model's longest clip. Storyboard sheets are what keep a person, a place and a product looking the same from clip to clip, and what fixes the frame on both sides of a cut, so anything with more than one clip takes the storyboard route.

A supplied image is used one of two ways. Ask which, if the brief doesn't say:

• As the start frame, the video begins on that exact image.
• As a reference, it shows what a subject or a style looks like and the video is a new scene.

A start frame works for one clip only, and that clip can carry nothing else — start_frame_image cannot be combined with any reference_* input. Where a person, a product or a style has to match an image that isn't the start frame, pass that image as a reference and drop the start frame.

Edge cases

• Safety / NSFW rejection → name a workable stand-in for whatever tripped the filter (cover the wardrobe, change the setting) and resubmit. If the subject itself is the block, switch to grok-imagine-video (see Step 2). A second rejection: tell the user which element is blocked instead of retrying blind.
• Still generating (status: "pending") or the call times out → the clip is still rendering on the server, not a failure — do not resubmit (that starts a second billed job). If you got a pending handle, call job_status with it to rejoin; if the call timed out with no handle, wait and tell the user it's still processing rather than firing a fresh generation.
• Generic failure (an explicit error result, not a timeout) → read the error. If it names a parameter or a limit, correct that and resubmit. Otherwise resubmit once; if it fails again, either switch to a fallback model (Step 2) and write to its guide, or give the user the error text rather than guessing.
• Reference or frame rejected on count / mode → the error states the model's limit or supported modes; adjust to it, or check list_video_models.
• Unsure which model fits a named request → call list_video_models and pick by strengths.
• The user wants a standalone audio file, not clip audio — a voiceover to drop on a timeline, or a music track or sound effect they need to place themselves. Clip audio can't give them that; it is baked into the picture. Send speech to generating-audio, and say plainly that separate music and effects tracks aren't generated here.
• error: "no_provider_configured" → relay the tool's hint (the user must set their key).

Reference

Each route is a complete workflow. Read the one Step 3 picked, and follow it to the end.

• references/direct-route.md — one clip: the six modes and what each one passes, the beats, the prompt and the call.
• references/storyboard-route.md — more than one clip: the video planned as beats, built through storyboards and joined into one file.