Superlines GEO Checklist Auditor
Audit web pages against the comprehensive GEO (Generative Engine Optimization) best practices checklist to ensure optimal visibility in AI search engines.
The 10-Point GEO Audit Checklist
Use this checklist as a comprehensive pass before publishing or updating any high-value page.
1. AI Search Visibility Baseline
What to check:
- Has the page topic been tested in AI assistants?
- Which brands currently appear for related queries?
- What sources are being cited?
Audit actions:
- Test 3-5 relevant prompts in ChatGPT
- Test same prompts in Perplexity
- Test in Google AI Mode if available
- Document which competitors are mentioned
- Note which sources are cited
Questions to ask AI:
"What are the best [your category]?"
"How does [your product type] work?"
"[Your product] vs [competitor] comparison"
"What companies offer [your service]?"
2. Prompt-to-Intent Mapping
What to check:
- Does content address real user prompts?
- Are all funnel stages covered?
- Do headings match query patterns?
Audit criteria:
- Awareness prompts addressed (what is X, how does X work)
- Consideration prompts addressed (best X for Y, X vs Z)
- Decision prompts addressed (X pricing, X review, buy X)
- H2 headings match real question patterns
- Content covers query fan-out variations
Funnel mapping table:
| Stage | Prompt Pattern | Page Addresses? |
|---|---|---|
| Awareness | "What is [topic]?" | ☐ Yes ☐ No |
| Awareness | "How does [topic] work?" | ☐ Yes ☐ No |
| Consideration | "Best [category] for [use case]" | ☐ Yes ☐ No |
| Consideration | "[Product A] vs [Product B]" | ☐ Yes ☐ No |
| Decision | "[Product] pricing" | ☐ Yes ☐ No |
| Decision | "[Product] reviews" | ☐ Yes ☐ No |
3. Cornerstone Content Quality
What to check:
- Is content authoritative and comprehensive?
- Are claims supported by evidence?
- Is expertise demonstrated?
Audit criteria:
- Content length appropriate (1,500+ words for guides)
- Clear definitions provided for key terms
- Real examples and case studies included
- Data/statistics from credible sources
- Expert quotes or citations where relevant
- Author credentials visible
- Original insights not found elsewhere
Quality indicators:
| Element | Present? | Quality (1-5) |
|---|---|---|
| Definitions | ☐ | ___ |
| Examples | ☐ | ___ |
| Data/Statistics | ☐ | ___ |
| Expert quotes | ☐ | ___ |
| Original research | ☐ | ___ |
4. Extractability and Structure
What to check:
- Can AI easily extract key information?
- Is content structured for machine reading?
- Does formatting support quotability?
Audit criteria:
Page structure:
- Clear H1 matching primary intent
- Logical H2/H3 hierarchy
- TL;DR or summary section at top
- Key takeaways section
- FAQ section with common questions
Content formatting:
- Short paragraphs (3-4 sentences max)
- Bullet lists for features/benefits
- Numbered lists for steps/processes
- Tables for comparisons/specifications
- Each paragraph is quotable standalone
Technical extractability:
- Page loads in < 0.4 seconds (FCP target)
- Content in initial HTML (not JS-rendered)
- Clean semantic HTML structure
5. Schema and Metadata
What to check:
- Is appropriate schema markup present?
- Are meta tags optimized?
- Is structured data valid?
Schema audit:
- Schema type matches content (Article, FAQPage, HowTo, Product)
- Required properties populated
- dateModified reflects actual last update
- JSON-LD syntax is valid
- No conflicting schema on page
Metadata audit:
- Title is descriptive (< 60 characters)
- Meta description summarizes content (150-160 chars)
- Canonical URL is correct
- Open Graph tags present
- Language declared
Schema checklist by content type:
| Content Type | Required Schema | Present? | Valid? |
|---|---|---|---|
| Article/Blog | Article | ☐ | ☐ |
| FAQ page | FAQPage | ☐ | ☐ |
| Tutorial | HowTo | ☐ | ☐ |
| Product page | Product | ☐ | ☐ |
| Company page | Organization | ☐ | ☐ |
6. Web-Wide Footprint
What to check:
- Does brand appear on third-party sources?
- Are key directories and platforms covered?
- Is information consistent across sources?
Third-party presence audit:
- Wikipedia/Wikidata (if notable)
- Industry directories
- Review sites (G2, Capterra, Trustpilot)
- LinkedIn company page
- Relevant Reddit communities
- YouTube presence
- Industry forums/communities
Consistency check:
- Company description consistent across platforms
- Product information matches website
- Pricing is current everywhere
- Contact information is accurate
7. Brand Authority and Engagement
What to check:
- Is content publishing consistent?
- Are there quality backlinks?
- Is brand being discussed?
Authority indicators:
- Regular content publishing cadence
- Quality external links to content
- Media mentions/press coverage
- Customer reviews and testimonials
- Social engagement on content
- Industry awards or recognition
8. GEO Metrics Tracking
What to check:
- Are AI visibility metrics being tracked?
- Can improvements be measured?
Metrics to establish:
- Brand Visibility baseline (% of answers mentioning brand)
- Citation Rate baseline (% of answers citing domain)
- AI Share of Voice vs competitors
- Human vs bot traffic tracked
- AI referral traffic identified
9. Content Freshness
What to check:
- Is content regularly updated?
- Are dates accurate and visible?
Freshness audit:
- Last update date is visible
- Statistics are current (< 12 months old)
- Examples are relevant and recent
- Links are working (no 404s)
- Product information is accurate
- Pricing is current
Recommended refresh cadence:
| Content Type | Refresh Every |
|---|---|
| Product pages | Monthly |
| Pricing pages | Monthly |
| Industry guides | 60-90 days |
| Blog posts with data | Quarterly |
| Documentation | When features change |
| Evergreen content | 6 months |
10. Common GEO Mistakes Check
Verify the page avoids these issues:
- NOT relying on thin content (< 500 words for important pages)
- NOT keyword stuffing unnaturally
- NOT using only one distribution channel
- NOT measuring only Google metrics
- NOT ignoring AI bot access in robots.txt
- NOT using JavaScript-only content rendering
- NOT having slow page load times
- NOT missing schema markup
- NOT having inconsistent brand information
- NOT neglecting third-party presence
Audit Scoring
Calculate Overall GEO Score
| Section | Max Points | Score |
|---|---|---|
| 1. Visibility Baseline | 10 | ___ |
| 2. Prompt Mapping | 10 | ___ |
| 3. Content Quality | 10 | ___ |
| 4. Extractability | 10 | ___ |
| 5. Schema/Metadata | 10 | ___ |
| 6. Web-Wide Footprint | 10 | ___ |
| 7. Brand Authority | 10 | ___ |
| 8. Metrics Tracking | 10 | ___ |
| 9. Content Freshness | 10 | ___ |
| 10. Mistakes Avoided | 10 | ___ |
| Total | 100 | ___ |
Score Interpretation
| Score | Rating | Action |
|---|---|---|
| 90-100 | Excellent | Maintain and monitor |
| 75-89 | Good | Minor optimizations needed |
| 60-74 | Fair | Significant improvements needed |
| 40-59 | Poor | Major restructuring required |
| < 40 | Critical | Full content overhaul needed |
Audit Report Template
# GEO Audit Report
**Page:** [URL]
**Date:** [Date]
**Auditor:** [Name]
**Overall Score:** [X/100]
## Executive Summary
[2-3 sentence summary of findings]
## Critical Issues (Fix Immediately)
1. [Issue with impact]
2. [Issue with impact]
## High Priority (Fix This Week)
1. [Issue with recommendation]
2. [Issue with recommendation]
## Medium Priority (Fix This Month)
1. [Issue with recommendation]
2. [Issue with recommendation]
## Strengths
- [What's working well]
- [What's working well]
## Recommendations
1. [Specific actionable recommendation]
2. [Specific actionable recommendation]
3. [Specific actionable recommendation]
## Next Review Date
[Date for follow-up audit]
Quick Audit Checklist
For fast assessments, use this condensed checklist:
- Structure: H1 matches intent, logical H2/H3 hierarchy
- Answer First: Main point in first 1-2 sentences
- TL;DR: Summary section at page top
- FAQ: Common questions addressed
- Schema: Appropriate type, valid syntax
- Speed: Page loads under 0.4s FCP
- Freshness: Updated within 90 days
- Entities: Consistent terminology throughout
- Evidence: Claims backed by data/sources
- Quotability: Each paragraph stands alone