surendranb Content Performance Analysis
Identify top-performing pages, find underperforming content, and understand engagement patterns across your site.
When to use
- You want to know which pages drive the most traffic and engagement
- You want to find pages with high views but low engagement (poor content fit)
- You want to identify content that drives conversions or return visits
Correct dimension and metric names
| Concept | GA4 API name |
|---|---|
| Page path | pagePath |
| Page title | pageTitle |
| Landing page | landingPage |
| Page views | screenPageViews |
| Unique page views (users) | totalUsers |
| Engagement rate | engagementRate |
| Avg engagement time | userEngagementDuration |
| Scroll depth | scrolledUsers (if scroll event is tracked) |
| Entries (landing views) | sessions with landingPage dimension |
Do not use pageviews — the correct metric is screenPageViews.
Step 1 — Top pages by traffic
dimensions: ["pagePath", "pageTitle"]
metrics: ["screenPageViews", "totalUsers", "userEngagementDuration",
"engagementRate", "bounceRate"]
date_range: last 30 days
order_by: screenPageViews DESC
limit: 25
Step 2 — Landing page performance
Which pages do users enter your site through, and how well do they engage:
dimensions: ["landingPage"]
metrics: ["sessions", "newUsers", "userEngagementDuration",
"engagementRate", "keyEvents"]
date_range: last 30 days
order_by: sessions DESC
limit: 25
Step 3 — Underperforming content (high views, low engagement)
Run Step 1, then flag pages where:
screenPageViewsis in the top 50% ANDengagementRateis below 0.3 (30%) ORuserEngagementDuration< 30 seconds
These pages attract traffic but fail to hold attention — candidates for content improvement or better internal linking.
Step 4 — Content trend over time
dimensions: ["date", "pagePath"]
metrics: ["screenPageViews", "totalUsers"]
dimension_filter: pagePath contains "/blog" (or your content path)
date_range: last 90 days
order_by: date ASC
What to report
- Top 10 pages by views and by engagement time
- Top 5 landing pages and their conversion rate
- 3–5 underperforming pages (high traffic, low engagement) as actionable findings
- Any page with a notable trend (growing or declining) over the period