Media Transform

Media Transform

Generic orchestrator for media transformation pipelines. Chains atomic skills based on source and destination, with stage-by-stage checkpoints.

Architecture

Each pipeline stage is handled by a dedicated atomic skill. This orchestrator provides:

1. Stage selection — which steps to run based on source/destination
2. Preferences — battle-tested defaults and known gotchas
3. Learnings — what worked, what didn't, what to avoid
4. Checkpoints — present plan, get confirmation, then execute

Atomic Skills

Pipelines

Pipeline A: X/Twitter → YouTube + Chapters

download-x-video → youtube-api (upload) → transcribe-anything → youtube-api (update description)

# 1. Download
python3 download-x-video/scripts/download_x_video.py "https://x.com/user/status/123/video/1" /tmp

# 2. Upload (unlisted)
python3 youtube-api/scripts/upload_video.py \
    --file /tmp/x_video_<id>.mp4 \
    --title "Video Title" \
    --privacy unlisted

# 3. Transcribe (prefer mlx_whisper on Apple Silicon)
mlx_whisper /tmp/x_video_<id>.mp4 \
    --model mlx-community/whisper-turbo \
    --output-dir /tmp --output-format json \
    --word-timestamps True

# 4. Generate chapters + update description
# See Chapter Generation section below

Pipeline B: Zoom → YouTube + Thumbnails

zoom-download → youtube-api (upload + metadata + thumbnail)

Zoom recordings typically have built-in transcripts. Focus on proper titling, playlist assignment, and thumbnails.

Pipeline C: Generic Video → YouTube + Transcription

yt-dlp download → youtube-api (upload) → transcribe-anything

For any video URL that yt-dlp supports (YouTube, Vimeo, etc.), download and re-publish.

Title Generation

Generate 3-5 title candidates using the LLM. Evaluate against these heuristics:

What makes a good YouTube title:

• Curiosity gap: Implies something the viewer doesn't know yet
• Specificity: Names, numbers, concrete claims beat vague ones
• Pattern interrupt: Unexpected framing or contradiction
• Under 70 chars: Avoids truncation in search results
• Front-load keywords: Most important words first
• No clickbait: Title must match content (retention matters more than CTR)

Title generation prompt template:

Generate 5 YouTube title candidates for a video about [topic].
The video is [duration] and [brief content description].

Requirements:
- Under 70 characters each
- Different angles: (1) curiosity-driven, (2) how-to/value, (3) controversial/contrarian,
  (4) specific/numbers-driven, (5) question-based
- No ALL CAPS, no emoji overuse
- Titles must accurately reflect the content

A/B Testing Titles

YouTube Studio has native "Test & Compare" (tests up to 3 titles/thumbnails, runs up to 2 weeks, winner based on watch time share). This is NOT available via the YouTube Data API directly.

Programmatic DIY A/B testing:

Use youtube-api/scripts/update_metadata.py to rotate titles on a schedule, then analyze performance via YouTube Analytics:

# Start test: set title A
python3 youtube-api/scripts/update_metadata.py --video-id <ID> --title "Title A"

# After 24-48h: rotate to title B
python3 youtube-api/scripts/update_metadata.py --video-id <ID> --title "Title B"

# After 24-48h more: check analytics to determine winner
# Winner = higher CTR * average view duration (or just CTR for early tests)

A/B testing schedule:

• Rotate every 24-48 hours (YouTube needs time to collect impressions)
• Test 2-3 titles per video
• Run for 1-2 weeks total
• Winner based on: CTR (click-through rate) × retention, not just view count

Thumbnail Generation

GPT-Image-2 (Recommended)

GPT-Image-2 (openai/gpt-image-2) via the image_generate tool is the preferred thumbnail generator:

Key capabilities relevant to thumbnails:

• Near-perfect text rendering: Can include readable text on thumbnails (previously impossible with AI)
• Thinking mode: Plans composition before rendering — ensures faces, text, and layout are coherent
• Up to 2K resolution: 2048px, perfect for 1280×720 thumbs with room to crop
• Aspect ratio 16:9: Native YouTube thumbnail ratio
• Multilingual text: Works across scripts (Latin, CJK, etc.)
• Multi-variant generation: Up to 4-8 coherent variations from one prompt

Thumbnail prompt template:

YouTube thumbnail for a video titled "[TITLE]". Style: [clean/bold/minimalist/tech].
[Specific visual elements: faces, diagrams, text overlays].
Aspect ratio: 16:9. High contrast, eye-catching. No clutter. 
Text on image (if any): "[KEY PHRASE]" in [position].

Post-generation:

• Use youtube-api/scripts/set_thumbnail.py to upload
• Compress if >2MB: convert -resize 1280x720 -quality 85 input.png output.jpg

Thumbnail A/B Testing

YouTube's native "Test & Compare" supports up to 3 thumbnails. Generate 3 distinct concepts:

1. Text-heavy: Key phrase or number in large font
2. Face/emotion: Expressive reaction, eye contact
3. Concept/abstract: Visual metaphor for the topic

Stage-by-Stage Preferences & Learnings

Download

yt-dlp path detection:

• Use --print after_move:filepath for reliable final path (don't parse stdout for [download] Destination)
• HLS streams from X/Twitter use fragmented filenames during download; only the after_move path is the final merged file

X/Twitter auth:

• Some videos require authentication: yt-dlp --cookies-from-browser chrome

Upload

OAuth token caching:

• youtube-api skill handles this: ~/.config/youtube-api/token.pickle (or Cowork path)
• First run opens browser for consent; cached for subsequent runs
• On Mac → local config; in Cowork VM → mounted Downloads folder (persists across resets)

Privacy default:

• Always default to unlisted unless user explicitly asks for public

Resumable uploads:

• Google API client supports resumable uploads — large files (100MB+) upload smoothly

Transcription

Prefer mlx_whisper on Apple Silicon (10x faster):

• mlx_whisper (pipx install mlx-whisper): ~1300 frames/s → ~2 min for 27 min audio
• openai-whisper CLI: ~95 frames/s → ~28 min for same audio
• openai-whisper with --device mps produces NaN errors with turbo/large models — avoid, use mlx_whisper instead

Turbo model is the sweet spot:

• Fast enough for real-time use
• Quality nearly as good as large
• Small is too inaccurate for chapter generation

Diarization is aspirational:

• Requires whisperX + pyannote + HuggingFace token
• Adds 5-10 min processing
• Quality varies with audio clarity
• Use transcribe-anything with --diarize flag when available

Chapter Generation

Garbage filtering is essential:

• Filter out pure filler segments: "Yeah.", "Cool.", "Mm-hmm.", "Right."
• Filter repetitive filler: "Yeah. Yeah. Yeah." (3+ garbage words in a row)
• Null segments (empty text, zero duration) at the end are common

Word-boundary truncation:

• Don't truncate chapter titles mid-word
• "What areas of data do you feel are underserved by now that l" → truncate at last space

LLM titles when quality matters:

• Raw transcript chapters are functional but ugly
• For polished output, use podcast-publishing-assistant or feed segments to an LLM
• Prompt: "Generate concise chapter titles (<60 chars) for these transcript segments with timestamps"

Interval tuning:

• Default 30s gives ~46 chapters for 27 min video — good for navigation
• 60s gives ~27 chapters — cleaner but less granular
• 10s is too granular for YouTube (chapter limit is ~100)

Checkpoint Pattern

Before each action phase, present a summary and get confirmation. This catches mismatches early:

1. Pre-flight: Scan source (tweet, Zoom recordings, etc.) → list what's available
2. Title check: Present 3-5 title candidates, user picks
3. Thumbnail check: Generate 3 thumbnail variants, user picks
4. Download complete: Confirm file, title, duration
5. Upload complete: Confirm URL, privacy, playlist
6. Transcription complete: Confirm segment count, quality
7. Final: Present all results, offer title A/B test setup

Troubleshooting

YouTube API not enabled

gcloud services enable youtube.googleapis.com --project=<PROJECT_ID>

OAuth redirect fails (ERR_CONNECTION_REFUSED)

• Ensure port is free: lsof -i :8080
• GCP OAuth must have http://localhost in redirect URIs

mlx_whisper "Failed to load audio"

• brew install ffmpeg

Chapter quality is poor

• Raw transcript chapters work for quick navigation but look unprofessional
• For publication-quality, use podcast-publishing-assistant or LLM post-processing
• Garbage filtering catches most bad chapters but may miss edge cases ("I mean", "you know")

Thumbnail too large

• YouTube max is 2MB. Compress: convert -resize 1280x720 -quality 85 input.png output.jpg
• GPT-Image-2 outputs may need compression for multi-variant uploads