Daily Social Brief

Daily Social Brief

Implements: commons:daily-brief-pattern — 8-step orchestration sequence, unlimited hypothesis- and data-driven actions (minimum 3, no cap), no action without hypothesis, score maturing before generating new. This skill configures the pattern for the social media domain (shares marketing H-### hypotheses, cross-platform metrics, 5-minute target).

Morning social media dashboard for Ed. Reads metrics and engagement signals from LinkedIn, Reddit, and X/Twitter. Identifies today's social opportunities. Generates every effective actionable item (minimum 3, no cap). Designed to be read in 5 minutes as part of the morning brief sequence.

Designed for daily execution via /loop 1d social-media:daily-social-brief.

Dependencies (load in order)

1. social-media:social-identity — platform voice, engagement rules, metrics definitions
2. commons:marketing-hypothesis-ledger — in-flight social hypotheses and next H-### allocation
3. /var/www/html/systemprompt-web/reports/sales-marketing-strategy.md — current domain weights, weekly schedule, channel priorities

Also reads (if they exist for today):

• reports/social/daily/{today}/action-list.md — from reddit-monitor (if already run)
• reports/linkedin/ — latest performance data
• reports/x-twitter/ — latest performance data and test scorecard

Run Sequence

1. Check what day it is. Determine which social platforms are active today per the weekly schedule in the strategy doc.
2. Read latest metrics from each active platform.
3. Read in-flight social hypotheses from the hypothesis ledger (filter by channel: linkedin, reddit, x-twitter).
4. Score any social hypotheses whose windows close today.
5. Read today's reddit-monitor action list if it exists (reddit-monitor may run separately).
6. Generate all effective social actions for today — minimum 3 when any platform has engagement opportunities or maturing hypotheses, no maximum.
7. Write the brief to reports/social/daily/{today}/daily-social-brief.md.

How Actions Are Chosen

No arbitrary maximum — emit every social action that is hypothesis- and data-driven. Minimum 3 when any platform has engagement opportunities, scheduled content, or maturing hypotheses; otherwise at least 1 maintenance action. Priority order:

1. Engagement follow-ups: Replies to comments on yesterday's posts, DM responses, thread replies that need follow-up.
2. Scheduled content: Today's LinkedIn post, X thread, or Reddit engagement per the weekly schedule.
3. High-signal opportunities: Trending conversations, breaking AI governance news, viral threads where Ed can add genuine value.
4. Cross-platform reinforcement: If a topic performed well on one platform, adapt it for another (with 24h separation).
5. Prospect engagement: LinkedIn connection requests, X follows of ICP accounts.

Drop rules:

• Never recommend the same content on two platforms on the same day
• Never recommend engagement on a platform not scheduled for today (exception: urgent replies to direct questions)
• If reddit-monitor already generated an action list, integrate it rather than duplicating

Brief Report Structure

# Daily Social Brief — {YYYY-MM-DD}

**Platforms active today:** {LinkedIn, Reddit, X — per weekly schedule}
**Social hypotheses in flight:** {N}
**Actions generated:** {N}

---

## 1. Yesterday's Social Performance

### LinkedIn
- Last post: LI-{###} ({date}) — {impressions} impressions, {comments} comments, {link clicks} link clicks
- Pending replies: {N}
- DMs awaiting response: {N}

### Reddit
- Replies to our comments: {N new since last check}
- Active threads: {N}

### X/Twitter
- Last thread: XT-{###} ({date}) — {impressions} impressions, {link clicks} link clicks
- Test scorecard: Day {N}/28, {link clicks total}/50 clicks target
- Pending quote-tweet opportunities: {N}

## 2. Hypotheses Maturing Today

For each social hypothesis with `window_end <= today`:
- **[H-###]** {hypothesis one-liner}
  - Result: {PASS|FAIL|INCONCLUSIVE}
  - Lesson: {one line}

If none: "No social hypotheses maturing today."

## 3. Today's Social Actions ({N} — all effective, no cap)

### Action 1: {Platform} — {Summary}

**What:** {Specific action}
**Why:** {Engagement opportunity or scheduled content}
**Draft:** {Copy-paste ready content, if applicable}
**Hypothesis:** [H-###] {if creating a new hypothesis}
**Time estimate:** {5/10/15 min}

(Repeat for each action)

## 4. Cross-Platform Notes

- {Any topic trending across multiple platforms}
- {Content adaptation opportunities}
- {Platform-specific observations}

Platform-Specific Metric Sources

LinkedIn

Read from reports/linkedin/:

• performance.jsonl — latest entry for yesterday's metrics
• drafts/ — queue status (queued, scheduled, posted counts)
• prospects.md — DM pipeline status

If performance.jsonl does not exist or has no entries, note: "LinkedIn metrics not yet tracked. Run linkedin-engine track to initialise."

Reddit

Read from reports/social/reddit/daily/:

• Latest reddit-monitor.md — action list and drafted replies
• Latest reddit-reply.md — follow-up status

If no recent reports, note: "Reddit not scanned today. Run reddit-monitor to scan."

X/Twitter

Read from reports/x-twitter/:

• performance.jsonl — latest entry for yesterday's metrics
• test-scorecard.md — 4-week test progress
• threads/ — queue status

If test-scorecard.md does not exist, note: "X/Twitter test not started. Run x-twitter-engine to initialise."

Integration with Other Briefs

This brief is designed to be read AFTER daily-marketing-brief and daily-crm-brief. It adds the social media layer. The marketing brief may generate social media actions (especially LinkedIn DMs for outbound); this brief coordinates those with the broader social calendar to avoid conflicts.

If the marketing brief has already generated a LinkedIn action for today, do not duplicate it. Reference it: "Marketing brief already assigned: [H-###] LinkedIn DM to {prospect}."

Anti-Sludge Rules

• Under 400 words of prose (excluding action drafts). This is a 5-minute read.
• No vague prose. Numbers or nothing.
• No motivational language.
• No emojis.
• Fail loudly. If no social metrics are available from any platform, the first line says so.
• Respect the schedule. If today is not a LinkedIn day per the strategy doc, do not generate LinkedIn actions (exception: urgent reply to a hot prospect).