How do I install the Wf Competitive Positioning skill?

Run npx skillmds@latest add t0ddharris/wf-competitive-positioning in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Wf Competitive Positioning safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Wf Competitive Positioning?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Wf Competitive Positioning free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Wf Competitive Positioning?

t0ddharris (@t0ddharris) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Wf Competitive Positioning by t0ddharris

Name: Wf Competitive Positioning
Author: t0ddharris

Wf Competitive Positioning

Research competitors and build positioning pages that rank. Use when the user wants to define competitive positioning and create comparison content. Also trigger when the user mentions 'competitive positioning workflow,' 'build comparison pages,' 'competitor pages,' 'vs pages and positioning,' or 'competitive content strategy.' For positioning only, see product-marketing. For comparison pages only, see competitor-alternatives.

t0ddharris b9e4509 3.4 KB Updated Sep 17, 2026

File contents

Competitive Positioning

End-to-end workflow: define your competitive positioning, build comparison and alternative pages, polish the copy, and optimize for search.

Stage 1: Positioning & Competitive Analysis

Load and run the product-marketing skill to define or refine:

Competitive landscape map
Your differentiation by competitor
Strengths and weaknesses (honest assessment)
Competitive battlecard content
"Why us" narrative per competitor

If brain/competitive.md already has content, review and update it rather than starting from scratch.

Gate: User approves the competitive positioning before creating pages.

Stage 2: Comparison & Alternative Pages

Load and run the competitor-alternatives skill to build:

"[You] vs [Competitor]" pages for top competitors
"[Competitor] alternatives" pages
"[Your category] alternatives" page

Use the positioning from Stage 1 to ensure consistency.

Gate: User approves each page structure and content.

Stage 3: Copy Polish

Load and run the copywriting skill to sharpen:

Headlines and CTAs on each page
Proof points and social proof placement
Tone (factual and confident, not aggressive)

Then run the tagore skill on each page to catch AI patterns.

Gate: User approves polished copy.

Stage 4: SEO Optimization

Load and run the seo-geo skill for each page:

Target keywords ("[competitor] alternative," "[you] vs [competitor]")
Page titles and meta descriptions
Internal linking between comparison pages
AI engine optimization (GEO) for citation in AI search results

Gate: User approves SEO metadata.

Summary

## Competitive Positioning Complete

### Positioning Updated
- brain/competitive.md — [updated/created]
- Competitors covered: [list]

### Pages Created
- [You] vs [Competitor A] → [path]
- [You] vs [Competitor B] → [path]
- [Competitor A] alternatives → [path]
- [Category] alternatives → [path]

### SEO
- Target keywords: [list]
- All pages optimized: [yes/no]

### Next Steps
- [ ] Publish pages
- [ ] Add internal links from relevant blog posts
- [ ] Set up rank tracking for target keywords
- [ ] Create ads targeting competitor keywords (run /ad-campaign)

Output Structure

All files go into a single project folder:

marketing/competitive/[competitor-or-theme-slug]/
  positioning-update.md         (competitive analysis summary)
  vs-[competitor-a].md
  vs-[competitor-b].md
  alternatives-[competitor].md
  alternatives-[category].md
  seo-metadata.md

Use the primary competitor name or theme as the slug. Confirm with the user before creating files.

Rules

Each stage uses the full component skill
Always gate between stages
Never trash-talk competitors — be factual, specific, and confident
All claims must trace to brain files or verifiable sources
If the user wants to skip a competitor or page type, skip it
All output goes into the project folder, not scattered across marketing/

---name: wf-competitive-positioningdescription: Research competitors and build positioning pages that rank. Use when the user wants to define competitive positioning and create comparison content. Also trigger when the user mentions 'competitive positioning workflow,' 'build comparison pages,' 'competitor pages,' 'vs pages and positioning,' or 'competitive content strategy.' For positioning only, see product-marketing. For comparison pages only, see competitor-alternatives.---# Competitive PositioningEnd-to-end workflow: define your competitive positioning, build comparison and alternative pages, polish the copy, and optimize for search.## Stage 1: Positioning & Competitive AnalysisLoad and run the `product-marketing` skill to define or refine:- Competitive landscape map- Your differentiation by competitor- Strengths and weaknesses (honest assessment)- Competitive battlecard content- "Why us" narrative per competitorIf `brain/competitive.md` already has content, review and update it rather than starting from scratch.**Gate:** User approves the competitive positioning before creating pages.## Stage 2: Comparison & Alternative PagesLoad and run the `competitor-alternatives` skill to build:- "[You] vs [Competitor]" pages for top competitors- "[Competitor] alternatives" pages- "[Your category] alternatives" pageUse the positioning from Stage 1 to ensure consistency.**Gate:** User approves each page structure and content.## Stage 3: Copy PolishLoad and run the `copywriting` skill to sharpen:- Headlines and CTAs on each page- Proof points and social proof placement- Tone (factual and confident, not aggressive)Then run the `tagore` skill on each page to catch AI patterns.**Gate:** User approves polished copy.## Stage 4: SEO OptimizationLoad and run the `seo-geo` skill for each page:- Target keywords ("[competitor] alternative," "[you] vs [competitor]")- Page titles and meta descriptions- Internal linking between comparison pages- AI engine optimization (GEO) for citation in AI search results**Gate:** User approves SEO metadata.## Summary```## Competitive Positioning Complete### Positioning Updated- brain/competitive.md — [updated/created]- Competitors covered: [list]### Pages Created- [You] vs [Competitor A] → [path]- [You] vs [Competitor B] → [path]- [Competitor A] alternatives → [path]- [Category] alternatives → [path]### SEO- Target keywords: [list]- All pages optimized: [yes/no]### Next Steps- [ ] Publish pages- [ ] Add internal links from relevant blog posts- [ ] Set up rank tracking for target keywords- [ ] Create ads targeting competitor keywords (run /ad-campaign)```## Output StructureAll files go into a single project folder:```marketing/competitive/[competitor-or-theme-slug]/ positioning-update.md (competitive analysis summary) vs-[competitor-a].md vs-[competitor-b].md alternatives-[competitor].md alternatives-[category].md seo-metadata.md```Use the primary competitor name or theme as the slug. Confirm with the user before creating files.## Rules- Each stage uses the full component skill- Always gate between stages- Never trash-talk competitors — be factual, specific, and confident- All claims must trace to brain files or verifiable sources- If the user wants to skip a competitor or page type, skip it- All output goes into the project folder, not scattered across `marketing/`

Frequently asked questions