tan-yong-sheng Content Engine
Turn one idea into strong, platform-native content instead of posting the same thing everywhere.
When to Activate
- writing X posts or threads
- drafting LinkedIn posts or launch updates
- scripting short-form video or YouTube explainers
- repurposing articles, podcasts, demos, or docs into social content
- building a lightweight content plan around a launch, milestone, or theme
First Questions
Clarify:
- source asset: what are we adapting from
- audience: builders, investors, customers, operators, or general audience
- platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
- goal: awareness, conversion, recruiting, authority, launch support, or engagement
Core Rules
- Adapt for the platform. Do not cross-post the same copy.
- Hooks matter more than summaries.
- Every post should carry one clear idea.
- Use specifics over slogans.
- Keep the ask small and clear.
Platform Guidance
X
- open fast
- one idea per post or per tweet in a thread
- keep links out of the main body unless necessary
- avoid hashtag spam
- strong first line
- short paragraphs
- more explicit framing around lessons, results, and takeaways
TikTok / Short Video
- first 3 seconds must interrupt attention
- script around visuals, not just narration
- one demo, one claim, one CTA
YouTube
- show the result early
- structure by chapter
- refresh the visual every 20-30 seconds
Newsletter
- deliver one clear lens, not a bundle of unrelated items
- make section titles skimmable
- keep the opening paragraph doing real work
Repurposing Flow
Default cascade:
- anchor asset: article, video, demo, memo, or launch doc
- extract 3-7 atomic ideas
- write platform-native variants
- trim repetition across outputs
- align CTAs with platform intent
Deliverables
When asked for a campaign, return:
- the core angle
- platform-specific drafts
- optional posting order
- optional CTA variants
- any missing inputs needed before publishing
Quality Gate
Before delivering:
- each draft reads natively for its platform
- hooks are strong and specific
- no generic hype language
- no duplicated copy across platforms unless requested
- the CTA matches the content and audience