tan-yong-sheng Investor Outreach
Write investor communication that is short, personalized, and easy to act on.
When to Activate
- writing a cold email to an investor
- drafting a warm intro request
- sending follow-ups after a meeting or no response
- writing investor updates during a process
- tailoring outreach based on fund thesis or partner fit
Core Rules
- Personalize every outbound message.
- Keep the ask low-friction.
- Use proof, not adjectives.
- Stay concise.
- Never send generic copy that could go to any investor.
Cold Email Structure
- subject line: short and specific
- opener: why this investor specifically
- pitch: what the company does, why now, what proof matters
- ask: one concrete next step
- sign-off: name, role, one credibility anchor if needed
Personalization Sources
Reference one or more of:
- relevant portfolio companies
- a public thesis, talk, post, or article
- a mutual connection
- a clear market or product fit with the investor's focus
If that context is missing, ask for it or state that the draft is a template awaiting personalization.
Follow-Up Cadence
Default:
- day 0: initial outbound
- day 4-5: short follow-up with one new data point
- day 10-12: final follow-up with a clean close
Do not keep nudging after that unless the user wants a longer sequence.
Warm Intro Requests
Make life easy for the connector:
- explain why the intro is a fit
- include a forwardable blurb
- keep the forwardable blurb under 100 words
Post-Meeting Updates
Include:
- the specific thing discussed
- the answer or update promised
- one new proof point if available
- the next step
Quality Gate
Before delivering:
- message is personalized
- the ask is explicit
- there is no fluff or begging language
- the proof point is concrete
- word count stays tight