tang-vu Product Hunt Posting Skill
Platform Overview
Product Hunt is the go-to platform for launching tech products and discovering new tools. 10M+ monthly visitors, mostly tech-savvy early adopters, founders, VCs, and journalists. A successful launch can drive thousands of signups in a single day.
Platform Constraints
- Product Launch: One launch per product (can re-launch with major updates)
- Discussions: Text posts in community discussion forum
- Media: Product screenshots, demo videos, logo (required for launches)
- Upvotes: Community-driven ranking system
- Comments: Q&A style on product pages
Posting Method: MANUAL PASTE
Product Hunt uses Cloudflare bot detection which blocks browser automation. The agent generates content and saves it to
posts/drafts/producthunt_post.md. You paste it manually.
Post Types
1. Product Launch (Major Event)
Pre-launch Checklist:
- Hunter/maker account verified
- Product name, tagline (60 chars max), description
- 4-6 high-quality screenshots or demo GIF
- Maker comment prepared (first comment explaining your story)
- Launch day: Tuesday-Thursday (best engagement)
Tagline Formula:
{What it does} for {who it's for}
Examples:
- "AI writing assistant for developers"
- "Open-source analytics for side projects"
Description Format:
{Problem}: {1-2 sentences about the pain point}
{Solution}: {What your product does differently}
{Key features}:
- Feature 1: {benefit}
- Feature 2: {benefit}
- Feature 3: {benefit}
{Tech stack or unique approach}
{Current status}: {beta, launched, X users, etc.}
We'd love your feedback!
Maker Comment Template:
Hey Product Hunt!
I'm {name}, the maker of {product}.
I built this because {personal story about the problem}.
{What makes this different from alternatives}
Here's what's next on our roadmap:
- {Feature 1}
- {Feature 2}
I'm here all day to answer questions. What would you like to know?
2. Discussion Post
Navigate to: https://www.producthunt.com/discussions/new
Discussion Format:
Title: {Question or topic for discussion}
Body:
{Context: why this matters}
{Your perspective or experience}
{Specific question for the community}
Content Strategy
- Launch day matters: Tuesday-Thursday get the most engagement
- Timing: Launch at 12:01 AM PST for maximum visibility window
- Maker engagement: Reply to every comment personally
- Cross-promote: Share your PH launch on X, LinkedIn, and email
- Social proof: Ask friends/users to leave genuine comments (not just upvotes)
Algorithm / Discovery Tips
- Upvotes from PH community members carry more weight
- Comments and discussions boost ranking
- Products with demo videos rank higher
- Consistent engagement throughout the day helps maintain position
- Avoid asking for upvotes (against ToS and penalized)
Best Practices
- Prepare all assets 1-2 weeks before launch
- Have your maker comment ready before launch goes live
- Reply to every comment within 15-30 minutes
- Share genuine appreciation for engagement
- Post a discussion 1-2 weeks before launch to build awareness
What to Avoid
- Asking people to "upvote" (creates inauthentic engagement)
- Launching on weekends (lower traffic)
- Copy-pasting generic responses to comments
- Neglecting the product page after launch day
- Launching without screenshots or demo
Related Skills
content-writing— Tagline and description templatesimage-generation— Product Hunt screenshot specs (1270x760)